Web Searching Technology: Search Engine Basics

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Questions and Answers

What is a search engine?

A web-based tool that enables users to locate information on the World Wide Web.

Define optimization.

The action of making the best or most effective use of a situation or a resource.

What does SEO stand for?

Search Engine Optimization.

Explain what a keyword is in the context of search engines.

<p>Keywords are the words that users type into a search engine to find something.</p> Signup and view all the answers

What does SEO refer to?

<p>The process of improving a site’s organic traffic and ranking on search engines.</p> Signup and view all the answers

Name three popular examples of search engines.

<p>Google, Yahoo, MSN Search</p> Signup and view all the answers

What is the goal of search engine optimization?

<p>The goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back.</p> Signup and view all the answers

How do search engines earn revenue?

<p>Search engines earn revenue through PPC (Pay Per Click) or CPC (Cost per Click).</p> Signup and view all the answers

What is the responsibility of SEO in relation to SPAM?

<p>The responsibility of SEO is to be careful of SPAM, as this would carry the risk of resulting in penalties for websites they work on.</p> Signup and view all the answers

Which search engine dominates the global market share?

<p>Google is undoubtedly dominating the global search engine market share.</p> Signup and view all the answers

What are the reasons for the burden on search engines to develop relevant, fast, and fresh results?

<p>The burden on search engines to develop relevant, fast, and fresh results is due to the freedom of users to use any available search engine, and the expectation of getting answers in the least amount of time.</p> Signup and view all the answers

What is the estimated percentage of internet users who find websites via search engines?

<p>An estimated 75% of internet users find websites via search engines like google, yahoo, Bing, etc.</p> Signup and view all the answers

What is the main purpose of using SEO?

<p>The main purpose of using SEO is to increase visibility on search engines, get more website traffic, and establish the business as a brand.</p> Signup and view all the answers

How do search engines accomplish the development of relevant and fast results?

<p>Search engines accomplish the development of relevant and fast results by using SEO and conducting various studies and comparisons.</p> Signup and view all the answers

What is the significance of handling SPAM in relation to SEO?

<p>Handling SPAM is significant for SEO as it avoids the risk of penalties for the websites they work on.</p> Signup and view all the answers

What is the role of search engines in generating revenue?

<p>Search engines earn revenue through PPC (Pay Per Click) or CPC (Cost per Click) and focus on meeting user demands and eliminating SPAM from search results.</p> Signup and view all the answers

What is the purpose of Search Engine Optimization (SEO)?

<p>The purpose of SEO is to improve a website's organic traffic and ranking on search engines.</p> Signup and view all the answers

Explain the role of spiders in the function of a search engine.

<p>Spiders gather information from the web to create a searchable index for the search engine.</p> Signup and view all the answers

How does SEO contribute to a website's visibility on search engines?

<p>SEO contributes to a website's visibility by improving its organic traffic and ranking for specific keywords.</p> Signup and view all the answers

What are some responsibilities of SEO in addition to creating high-quality content?

<p>In addition to creating high-quality content, SEO involves monitoring technical health, gaining links from other sites, and maintaining local search presence.</p> Signup and view all the answers

Explain the concept of search engine optimization (SEO) and its impact on website ranking.

<p>SEO is an online marketing technique that aims to improve a website's ranking on search engines for specific keywords.</p> Signup and view all the answers

What is the primary goal of search engine optimization?

<p>Increase visibility on search engines and attract website visitors who will become customers, clients, or returning audience.</p> Signup and view all the answers

What is the significance of SEO in relation to search engine visibility?

<p>SEO aims to improve the visibility of web pages in search results, making it more likely for them to be found and clicked on.</p> Signup and view all the answers

How do search engines earn revenue?

<p>Search engines earn revenue through PPC (Pay Per Click) or CPC (Cost per Click).</p> Signup and view all the answers

What are the main reasons for the burden on search engines to develop relevant, fast, and fresh results?

<p>Search engines need to provide relevant, fast, and fresh results to meet the demands of users and compete with other search engines.</p> Signup and view all the answers

What are some of the methods search engines use to improve their relevance and performance?

<p>Search engines conduct studies of user responses to search results, compare their results against other search engines, conduct eye-tracking studies, and run marketing campaigns.</p> Signup and view all the answers

What is the responsibility of SEO in relation to SPAM?

<p>The responsibility of SEO is to be cautious of SPAM as it can result in penalties for the websites they work on.</p> Signup and view all the answers

What percentage of internet users find websites via search engines?

<p>An estimated 75% of internet users find websites via search engines.</p> Signup and view all the answers

What does the mission of search engines entail in relation to user demands?

<p>The mission of search engines is to develop relevant, fast, and fresh results to meet the demands of users.</p> Signup and view all the answers

What does SEO aim to achieve in terms of website traffic?

<p>SEO aims to attract more traffic, i.e., the number of users who visit your website.</p> Signup and view all the answers

What is the responsibility of a search engine's team in relation to user demands?

<p>Each search engine employs a team of people who focus on the demands of users and finding and eliminating SPAM from their search results.</p> Signup and view all the answers

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