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Web Marketing Plan and Online Presence Quiz

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Questions and Answers

What is an essential step in initiating online presence for a business website?

Creating a business plan
Marketing with buzz and email marketing
Adjusting the numbers for a new medium
Deciding the structure of the website (correct)

Which activity is most important for creating a storefront and pulling repeat visitors to an online store?

Gearing for visitors interests
Writing an online marketing plan
Marketing with buzz and email marketing
Merchandising the online store (correct)

What is a key component of marketing with buzz and email marketing?

Guerrilla marketing (correct)
Setting benchmarks
Creating a site index and proposal request
Specifying a storefront requirement

Which technique is crucial for coordinating a site launch and producing online events?

Building an online community (B) Signup and view all the answers

What role do reviews and testimonials play in shaping online marketing strategies?

Building an online community (A) Signup and view all the answers

What is an essential aspect of building a search engine friendly site?

Optimizing for multiple search engines (B) Signup and view all the answers

Which strategy involves delivering content and generating leads through podcasts?

Adding video blogging to the campaign (B) Signup and view all the answers

How can legal issues be avoided in online marketing?

Establishing kid-safe zones on the website (C) Signup and view all the answers

What is a common mistake in web marketing as highlighted in the text?

Ignoring search engines entirely (A) Signup and view all the answers

How can customer engagement be enhanced through marketing?

Implementing gamification strategies (A) Signup and view all the answers

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