E-Business and E-Marketing: Web 2.0 Technologies Quiz

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Questions and Answers

What is the main power shift described in Web 2.0?

Power shift from sellers to buyers

What percentage of all sales did online retail sales reach according to the text?

What major advancement is expected in Web 3.0 according to experts?

Semantic web will be achieved

What is the primary Internet connection tool predicted by experts for 2020?

Mobile device Signup and view all the answers

What will provide worldwide access to data on demand without effort in Web 3.0?

Semantic web Signup and view all the answers

What will cannibalize traditional media according to Forrester Research?

Interactive media Signup and view all the answers

What is the main distinction between the Internet and the web?

The web is the portion of the Internet that supports a graphical user interface for hypertext navigation with a browser. Signup and view all the answers

How does electronic marketing extend beyond the web?

Electronic marketing reaches far beyond the web. Signup and view all the answers

What significant changes did the first generation of e-business bring?

The first generation of e-business was like a gold rush. Between 2000 and 2002, more than 500 Internet firms shut down in the U.S. Signup and view all the answers

What was the prediction made by Gartner regarding e-business and emarketing?

Gartner predicted that the 'e' would drop, making e-business just business and e-marketing just marketing. Signup and view all the answers

How has the digital environment enhanced processes and activities for businesses?

Communities form around shared photos (Flickr), videos (YouTube), and individual or company profiles (Facebook). Signup and view all the answers

What are some of the benefits of the Internet for individual users?

The Internet provides individual users with convenient and continuous access to information, entertainment, and communication. Signup and view all the answers

What is the distinction between e-business and e-marketing?

E-business is the continuous optimization of a firm’s business activities through digital technology, while e-marketing is the result of information technology applied to traditional marketing. Signup and view all the answers

How does increasing buyer control impact the marketing landscape?

Increasing buyer control is changing the marketing landscape by shifting the power dynamics towards the consumers. Signup and view all the answers

Explain the significance of distinguishing between information and entertainment as data.

Distinguishing between information and entertainment as data is important to understand the content being consumed and its purpose. Signup and view all the answers

What are the three types of access to the internet discussed in the text?

The three types of access to the internet are public internet, intranet, and extranet. Signup and view all the answers

Define e-commerce and its relationship to e-business.

E-commerce is the subset of e-business focused on transactions, representing a specific aspect of e-business. Signup and view all the answers

Identify the key future trends that may shape the future of marketing as mentioned in the text.

Some future trends that may shape marketing include advances in Internet and information technology, changing buyer behaviors, and the application of data in marketing strategies. Signup and view all the answers

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