Web Development Chapter 3: Web Site Strategy and Planning

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Questions and Answers

What is an important aspect of demographic analysis?

Analyzing the technological capabilities of users
Analyzing the geographical location of users
Analyzing the favorite colors of users
Analyzing the age of users (correct)

Why is it important to consider the demographics of users?

To attract investors for the business
To increase the sales of the product or service
To reduce the production cost of the product or service
To tailor the product or service to their needs (correct)

What percentage of customers typically generate 80% of business?

80%
60%
40%
20% (correct)

What is the purpose of creating personas?

To identify the target audience (A) Signup and view all the answers

What is an example of a persona for a hotel?

Business traveler (A) Signup and view all the answers

What is the 'Dancing Bear Philosophy'?

The idea that just because something is possible, it doesn't mean it's necessary (C) Signup and view all the answers

Why is it important to have a maintenance plan for a website?

To keep the website up-to-date and relevant (A) Signup and view all the answers

What type of content is suitable for a wedding and flowers provider's website?

Photo gallery showcasing their work (C) Signup and view all the answers

What are the key components of a business strategy?

Mission, Vision, Future Plan, Markets (A) Signup and view all the answers

Why is it crucial to understand the client's business strategy?

To understand the client's goals and objectives (A) Signup and view all the answers

What is the next step after investigating the client's business strategy?

Determining the HR structure in the client's organization (C) Signup and view all the answers

What is the main reason for investigating the client's target audience?

To identify the most suitable marketing channels (B) Signup and view all the answers

What is the primary factor in geographic analysis?

Geographical constraints on product delivery (C) Signup and view all the answers

Why is it incorrect to assume that everyone is a target audience?

Because it ignores individual differences and needs (D) Signup and view all the answers

What is the main difference between demographic and technologic analysis?

Demographic analysis focuses on geographic location, while technologic analysis focuses on technical capabilities (B) Signup and view all the answers

What is the purpose of breaking down the target audience into geographic, technologic, and demographic segments?

To create a more focused marketing strategy (C) Signup and view all the answers

What should the site owner consider when deciding on the frequency of blog updates?

The update frequency should be based on the content's relevance and importance (A) Signup and view all the answers

What is the primary purpose of using Google Analytics in measuring the success of a website?

To measure who visits the site and what they do when they leave (C) Signup and view all the answers

What is the purpose of using click numbers in measuring the success of a website?

To count the number of clicks required to reach a specific component (C) Signup and view all the answers

What is the role of a Project Manager in organizing a website development project?

Keeps an eye on milestones and cost (D) Signup and view all the answers

What is the primary role of a Programmer in a website development project?

Writes HTML, CSS, PHP, and JavaScript (D) Signup and view all the answers

Why would you use subdomains in a website development project?

When you need two websites (D) Signup and view all the answers

What is the role of a Developer in a website development project?

Helps with databases and scripting languages (C) Signup and view all the answers

What is the purpose of using phone calls in measuring the success of a website?

To ask people about how they know about the website (B) Signup and view all the answers

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Study Notes

Understanding Client Business Strategy

A business strategy consists of mission, vision, future plan, markets, customers, and competitive advantage.
Investigate client business strategy at the beginning of a development project.
Ask the client about their products/services, competitors, customers, competitive advantage, future plans, and marketing strategy.

Importance of Investigating Client Strategy

Understand the client's business to determine if a website is a good choice for them.
Determine the HR structure in the client's organization to decide who will maintain the website.

Target Audience

Identify the target audience by breaking them down into geographic, technologic, and demographic categories.
Geographic: Consider geographic constraints, language, and shipping limitations.
Technologic: Consider the technical capabilities of the target audience.
Demographic: Consider age, gender, needs, and behavior of the target audience.

Personas

Use the 80/20 rule: 80% of business comes from 20% of customers.
Identify different personas based on their needs and characteristics.
Examples of personas: business travelers, wheel chair users, families.

Technology

Choose technology that matches the client's strategy.
Consider using a blog, photo gallery, mail, newsletter, Facebook pages, Instagram, and Twitter.
A wedding and flowers provider should have a photo gallery and blog.

Maintenance Plan

Define a maintenance plan to keep the website up-to-date.
Decide on the frequency of updates, who will make updates, and the required skills.

Measuring Success

Define success and measure it using Google Analytics, click numbers, phone calls, and social media fans count.
Determine who will use and maintain the website and how updates will happen.

Choosing Technology

Decide on the technology needed based on the client's strategy.
Consider using subdomains when needed.
Choose between a static website and a Content Management System (CMS).

Organizing the Project

Identify areas where help is needed: designer, developer, programmer, photographer, writer, and project manager.
Consider contracting vs. sub-contracting.