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E-commerce Chapter 4: Building an E-commerce Presence

6 Questions

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E-commerce Chapter 4: Building an E-commerce Presence

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Questions and Answers

What is the primary goal of building an e-commerce presence according to Learning Objective 4.1?

To understand the process of building an e-commerce presence

To understand the questions you must ask and answer, and the steps you should take, in developing an e-commerce presence (correct)

To develop a mobile website and build mobile applications

To identify the major considerations involved in choosing web server and e-commerce merchant server software

What was the ideal opportunity for Scratch to establish an e-commerce presence?

The development of a marketing matrix

The need to adapt to the demands of mobile device users

The desire to have a mobile website

The conditions that made it ideal for e-commerce (correct)

What is included in the vision for an e-commerce presence?

Only the strategic analysis and development timeline

Only the target audience and marketing matrix

Only the mission statement and intended market space

The mission statement, target audience, intended market space, strategic analysis, marketing matrix, development timeline, and preliminary budget (correct)

What is the primary focus of Learning Objective 4.3?

Identifying and understanding the major considerations involved in choosing web server and e-commerce merchant server software Signup and view all the answers

What is the goal of adapting to the demands of mobile device users according to the case of Scratch?

To adapt the way it works to cater to the demands of mobile device users Signup and view all the answers

What is the purpose of a development timeline in the vision for an e-commerce presence?

To outline the steps and milestones for building an e-commerce presence Signup and view all the answers

Study Notes

E-commerce Presence Goals

The primary goal of building an e-commerce presence is to increase revenue and expand the customer base.
The ideal opportunity for Scratch to establish an e-commerce presence was during the pandemic.
The vision for an e-commerce presence includes a user-friendly website, mobile optimization, secure payment options, efficient order fulfillment, and an engaging customer experience.

Mobile Device Users

The primary focus of Learning Objective 4.3 is adapting to the demands of mobile device users.
The goal of adapting to the demands of mobile device users is to provide a seamless and engaging experience for customers who browse and purchase on their mobile phones.

Development Timeline

The purpose of a development timeline in the vision for an e-commerce presence is to establish milestones and deadlines for the various stages of the project, ensuring a successful launch.

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Description

Test your knowledge of building an e-commerce presence, including understanding the questions to ask, steps to take, and major considerations in choosing web servers and e-commerce platforms.