Web Application Servers and E-commerce Merchant Server Software
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Questions and Answers

What is the primary function of an application server in the context of a web application?

  • To provide basic e-commerce functionality like an online catalog and shopping cart
  • To generate dynamic web pages based on user input and server-side logic
  • To isolate business applications from web servers and databases, providing a middleware layer (correct)
  • To manage the visual design and reporting of an e-commerce website

    • Which of the following is a key factor in selecting a merchant server software package for an e-commerce site?

  • The package's ability to generate dynamic web pages
  • The package's support for different business models (correct)
  • The package's support for application server functionality
  • The package's integration with existing enterprise business systems

    • What is the primary function of the shopping cart feature in an e-commerce merchant server software package?

  • To allow shoppers to set aside, review, and edit their product selections (correct)
  • To provide an online catalog of products available on the website
  • To generate dynamic web pages based on user input and server-side logic
  • To verify credit card information and process payments at checkout

    • Which of the following is a key capability of merchant server software packages that provide an 'integrated environment' for e-commerce?

    <p>Combining most of the functionality needed for an e-commerce site in a single package</p> Signup and view all the answers

    What is the primary purpose of business process modeling tools in the context of merchant server software packages?

    <p>To support different business models and processes within the e-commerce site</p> Signup and view all the answers

    Which of the following is a key function of the credit card processing feature in merchant server software packages?

    <p>To verify card information and put through the credit to the company's account at checkout</p> Signup and view all the answers

    What is the leading web server software according to the text?

    <p>Apache</p> Signup and view all the answers

    Which operating system(s) does the Apache web server work with?

    <p>UNIX and Linux</p> Signup and view all the answers

    What is the purpose of site management tools included in web servers?

    <p>To verify link validity and identify orphan files</p> Signup and view all the answers

    Which of the following is an advantage of dynamic page generation according to the text?

    <p>Enables cost-free price discrimination</p> Signup and view all the answers

    What is the purpose of a content management system (CMS) as mentioned in the text?

    <p>To manage website content stored in a database</p> Signup and view all the answers

    Which of the following is NOT mentioned as a common tool for dynamic page generation?

    <p>Ruby on Rails</p> Signup and view all the answers

    Which type of scaling allows an e-commerce site to increase the processing power of individual hardware components?

    <p>Vertical scaling</p> Signup and view all the answers

    Which of the following is NOT a tool for Web site optimization mentioned in the text?

    <p>Updating content regularly</p> Signup and view all the answers

    Which technology allows for the creation of dynamic, interactive web pages on the server-side?

    <p>CGI (Common Gateway Interface)</p> Signup and view all the answers

    Which of the following is NOT mentioned in the text as a tool for creating dynamic, interactive web content?

    <p>PHP</p> Signup and view all the answers

    Which of the following is a key consideration for basic e-commerce website design according to the text?

    <p>Enabling customers to find and buy what they need</p> Signup and view all the answers

    Which of the following is a type of tool for Web site optimization mentioned in the text?

    <p>Search engine ads</p> Signup and view all the answers

    Study Notes

    Web Server Software

    • Apache is the leading web server software, holding 52% of the market, and is compatible with UNIX and Linux operating systems.
    • Microsoft's Internet Information Server (IIS) is the second major web server software, holding 20% of the market, and is Windows-based.

    Site Management Tools

    • Basic tools included in all web servers:
      • Verify links on pages are still valid
      • Identify orphan files
    • Third-party software for advanced management:
      • Monitor customer purchases, marketing campaign effectiveness, and more
      • Examples: WebTrends Analytics 10, Google Analytics

    Dynamic Page Generation Tools

    • Dynamic page generation:
      • Contents stored in database and fetched when needed
    • Common tools:
      • CGI, ASP, JSP, ODBC
    • Advantages:
      • Lowers menu costs
      • Permits easy online market segmentation
      • Enables cost-free price discrimination
      • Enables content management system (CMS)

    Right-Sizing Your Hardware Platform

    • Scalability:
      • Ability of site to increase in size as demand warrants
    • Ways to scale hardware:
      • Vertically: increase processing power of individual components
      • Horizontally: employ multiple computers to share workload
      • Improve processing architecture

    Other E-commerce Site Tools

    • Web site design: basic business considerations
      • Enabling customers to find and buy what they need
    • Tools for Web site optimization:
      • Search engine placement
      • Metatags, titles, content
      • Identify market niches, localize site
      • Offer expertise, links, search engine ads, and local e-commerce

    Application Servers

    • Web application servers:
      • Provide specific business functionality required for a Web site
      • Type of middleware
    • Isolate business applications from Web servers and databases
    • Single-function applications being replaced by integrated software tools

    E-commerce Merchant Server Software

    • Provides basic functionality for sales:
      • Online catalog: list of products available on Web site
      • Shopping cart: allows shoppers to set aside, review, edit selections, and then make purchase
      • Credit card processing: verifies card and puts through credit to company's account at checkout

    Merchant Server Software Packages

    • Integrated environment that includes most of functionality needed
    • Key factors in selecting a package:
      • Functionality
      • Support for different business models
      • Business process modeling tools
      • Visual site management and reporting
      • Performance and scalability
      • Connectivity to existing business systems
      • Compliance with standards
      • Global and multicultural capability
      • Local sales tax and shipping rules

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    Description

    Learn about web application servers and e-commerce merchant server software in this quiz. Explore the functionalities they provide for websites and e-commerce sites, as well as how they isolate business applications. Content sourced from Prentice Hall slides.

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