Questions and Answers
What is the primary function of an application server in the context of a web application?
To isolate business applications from web servers and databases, providing a middleware layer
Which of the following is a key factor in selecting a merchant server software package for an e-commerce site?
The package's support for different business models
What is the primary function of the shopping cart feature in an e-commerce merchant server software package?
To allow shoppers to set aside, review, and edit their product selections
Which of the following is a key capability of merchant server software packages that provide an 'integrated environment' for e-commerce?
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What is the primary purpose of business process modeling tools in the context of merchant server software packages?
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Which of the following is a key function of the credit card processing feature in merchant server software packages?
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What is the leading web server software according to the text?
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Which operating system(s) does the Apache web server work with?
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What is the purpose of site management tools included in web servers?
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Which of the following is an advantage of dynamic page generation according to the text?
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What is the purpose of a content management system (CMS) as mentioned in the text?
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Which of the following is NOT mentioned as a common tool for dynamic page generation?
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Which type of scaling allows an e-commerce site to increase the processing power of individual hardware components?
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Which of the following is NOT a tool for Web site optimization mentioned in the text?
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Which technology allows for the creation of dynamic, interactive web pages on the server-side?
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Which of the following is NOT mentioned in the text as a tool for creating dynamic, interactive web content?
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Which of the following is a key consideration for basic e-commerce website design according to the text?
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Which of the following is a type of tool for Web site optimization mentioned in the text?
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Study Notes
Web Server Software
- Apache is the leading web server software, holding 52% of the market, and is compatible with UNIX and Linux operating systems.
- Microsoft's Internet Information Server (IIS) is the second major web server software, holding 20% of the market, and is Windows-based.
Site Management Tools
- Basic tools included in all web servers:
- Verify links on pages are still valid
- Identify orphan files
- Third-party software for advanced management:
- Monitor customer purchases, marketing campaign effectiveness, and more
- Examples: WebTrends Analytics 10, Google Analytics
Dynamic Page Generation Tools
- Dynamic page generation:
- Contents stored in database and fetched when needed
- Common tools:
- CGI, ASP, JSP, ODBC
- Advantages:
- Lowers menu costs
- Permits easy online market segmentation
- Enables cost-free price discrimination
- Enables content management system (CMS)
Right-Sizing Your Hardware Platform
- Scalability:
- Ability of site to increase in size as demand warrants
- Ways to scale hardware:
- Vertically: increase processing power of individual components
- Horizontally: employ multiple computers to share workload
- Improve processing architecture
Other E-commerce Site Tools
- Web site design: basic business considerations
- Enabling customers to find and buy what they need
- Tools for Web site optimization:
- Search engine placement
- Metatags, titles, content
- Identify market niches, localize site
- Offer expertise, links, search engine ads, and local e-commerce
Application Servers
- Web application servers:
- Provide specific business functionality required for a Web site
- Type of middleware
- Isolate business applications from Web servers and databases
- Single-function applications being replaced by integrated software tools
E-commerce Merchant Server Software
- Provides basic functionality for sales:
- Online catalog: list of products available on Web site
- Shopping cart: allows shoppers to set aside, review, edit selections, and then make purchase
- Credit card processing: verifies card and puts through credit to company's account at checkout
Merchant Server Software Packages
- Integrated environment that includes most of functionality needed
- Key factors in selecting a package:
- Functionality
- Support for different business models
- Business process modeling tools
- Visual site management and reporting
- Performance and scalability
- Connectivity to existing business systems
- Compliance with standards
- Global and multicultural capability
- Local sales tax and shipping rules
