2 SOCIOLOGY OF COMMUNICATION pg1
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Questions and Answers

What does looking at media 'AS CONTENT' entail?

  • Focusing on the stories, images, and videos presented (correct)
  • Analyzing the tools used to distribute media
  • Deciphering the symbols and codes used in media
  • Examining the systems behind media creation

What is implied about the level of media consumption during the pandemic?

  • It decreased significantly
  • It remained stagnant
  • It remained stable
  • It skyrocketed (correct)

What does 'AS STRUCTURES' refer to in the context of media?

  • The actual content presented in media
  • The organization or systems behind media (correct)
  • The symbols and codes used in media
  • The technologies used to create and distribute media

What is the primary focus of looking at media 'AS LANGUAGES'?

<p>The symbols and codes used in media to convey messages (D)</p> Signup and view all the answers

What is implied about the current state of media in everyday life?

<p>Media is an integral part of daily life (C)</p> Signup and view all the answers

Study Notes

Ways of Looking at Media

  • Media can be examined as content, focusing on the stories, images, and videos it presents.
  • Media can be viewed as a structure, examining the organization and systems behind its creation and dissemination.
  • Media can be seen as technologies, highlighting the tools used to create and distribute it, such as cameras, computers, and the Internet.
  • Media can be analyzed as languages, involving symbols and codes that convey messages through words, images, and sounds.

Media Content and Its Impact

  • Everyday life is saturated with media content, including videos, images, words, and sounds.
  • Today, individuals are more likely to be an audience for media content.
  • Media has become an integral and often taken-for-granted part of modern life.

Media Usage During the Pandemic

  • Media usage has skyrocketed during the pandemic.
  • The global collection of information has increased significantly during this time.

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Explore the different ways to analyze media, including its content, structure, technology, and language. Understand how to interpret messages and symbols in media.

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