Business Final Exam - Full Version

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson
Download our mobile app to listen on the go
Get App

Questions and Answers

What is the definition for similar to small business entrepreneurs in that they are agents of change; but in the case of social entrepreneurs, they are agents of social change. They are doers with innovative solutions to society’s most pressing social challenges?

Social enterpreneur

What is the definition of agents of change who own or work in small, medium-sized, or large organizations?

Intrapreneur

What is the definition for someone that is earning an income directly from their own business as opposed to a salary?

Self-employed.

What is the definition for businesses with fewer than 5 employees?

<p>Microbusiness</p> Signup and view all the answers

What is a definition for a business that has annual revenue of less than $5 million?

<p>Small business.</p> Signup and view all the answers

What is the definition for businesses with fewer than 500 employees?

<p>Small to Medium Enterprises (SME)</p> Signup and view all the answers

What are the 4 types of research?

<p>Primary Secondary New-eyes Target customer</p> Signup and view all the answers

What is the definition of research that is carried out by interacting with the world directly or by talking to people, perhaps interviewing them?

<p>Primary research?</p> Signup and view all the answers

What is the definition of research that is when you read secondhand what someone else has discovered. Reading about someone else’s primary research?

<p>Secondary.</p> Signup and view all the answers

What is the definition of research when you use your intuition and observation skills to learn about the marketplace?

<p>New-eyes research.</p> Signup and view all the answers

What is the definition of research that looks at a person or business that needs a particular product or service that you could provide?

<p>Target customer research.</p> Signup and view all the answers

What are the 5 key factors of splintering a mass market? (Acronym: ASSCI)

<p>A shrinking middle class Shifting sizes of age groups Shifting and growing ethnic groups Changing and evolving living arrangements Improved information access</p> Signup and view all the answers

What is a key factor of splintering the mass market that states how there are more high-end, affluent consumers and an increasing number of consumers (for example, part-time workers, single parents, and contract workers) who live at or near the poverty level?

<p>A shrinking middle class.</p> Signup and view all the answers

What is a key factor of splintering the mass market that states how each group has well-defined needs. How about echo boomers? The Millennial or Digital Generation, Sunshine Generation.

<p>Shifting sizes of age groups</p> Signup and view all the answers

What is a key factor of splintering the mass market that includes stepfamilies, dual-career families, single parents, grandparents raising grandchildren, three-generation households, more adult children returning to the nest, and empty nesters. Each of these groups has different needs for such things as furniture, housing, transportation, and food preparation.

<p>Changing and evolving living arrangements</p> Signup and view all the answers

What is a key factor of splintering the mass market that relates to how our visible-minority population has tripled since 1981. Furthermore, ethnic diversity will continue to increase, leading to more opportunities for those who can cater to this trend.

<p>Shifting and growing ethnic groups</p> Signup and view all the answers

What is a key factor of splintering the mass market that relates to the new electronic, digital economy means that Canadians are far better informed than they once were. They can search the Internet, get product and company information from around the world, and make purchases with the click of a button. The mass production era is on the decline. We have now entered into what some experts have called the mass customization era. Successful companies customize their products and services efficiently and cost-effectively and then sell in large quantities.

<p>Improved information access</p> Signup and view all the answers

What are 4 key social media trends? (Acronym: BCGG)

<p>Brand-driven social media Connected society Global awareness Growth in vertical and local markets</p> Signup and view all the answers

Which key social media trend relates to how growing connectivity to social media ecosystems will continue?

<p>Connected society.</p> Signup and view all the answers

Which key social media trend relates to how the trend toward being connected to global events and happenings will strengthen. Social media tools will continue to grow and allow people to chat, discuss, and debate on a variety of topics.

<p>Global awareness</p> Signup and view all the answers

Which key social media trend relates to how as more and more people connect, there is a growth in social media connectivity in vertical markets, such as music and fashion?

<p>Growth in vertical and local markets</p> Signup and view all the answers

Which key social media trend relates to how when people have a bad experience with a company, they tend to tell their friends and family about that experience. The growing trend will be to go to their social media circles and let the world know about their bad experience. Businesses can’t hide anymore. People will share their interactions, good or bad, with people online through social media.

<p>Brand-driven social media</p> Signup and view all the answers

What are the 6 Environmental categories that facilitate change? (Acronym: TICSEP)

<p>Technology International (legal/ political) Competition Social/ cultural Economic People (demographics)</p> Signup and view all the answers

What is the environmental category that relates to immigration, single parents, religion, ethnic shifts, and aging population?

<p>Social/ cultural</p> Signup and view all the answers

What is the environmental category that relates to recessions, inflation, changing income levels, cost of housing, food, and energy?

<p>Economic.</p> Signup and view all the answers

What is the environmental category that relates to the boomers, the echo boomers, and changing ethnic and multicultural patterns?

<p>People (demographics)</p> Signup and view all the answers

What is the environmental category that facilitates change that relates to biotechnology, the internet, nanotechnology, personal genomics, and universal translation?

<p>Technology.</p> Signup and view all the answers

What is the environmental category that facilitates change that relates to who is in power and changing rules locally, provincially, and nationally; tax laws; and where the growing export markets are?

<p>International (legal/ political)</p> Signup and view all the answers

What is the environmental category that facilitates change that relates to deregulation, the impact of big-box stores, and foreign companies?

<p>Competition</p> Signup and view all the answers

What is the definition of an identifiable slice of an industry that is expanding more rapidly than the industry as a whole?

<p>Growth segment.</p> Signup and view all the answers

What is the definition of an industry whose annual sales increase is well above average?

<p>Growth industry.</p> Signup and view all the answers

What is the definition of breaking down potential markets into homogeneous groups with similar characteristics and qualities?

<p>Market segmentation</p> Signup and view all the answers

What is the definition of a clear, concise description of your business idea that can hook your listener into responding, “Tell me more”?

<p>Elevator Pitch</p> Signup and view all the answers

What is the definition of a mental picture of yourself or an event at some time in the future?

<p>Vision.</p> Signup and view all the answers

What is the definition of the things in life that are important to you?

<p>Values.</p> Signup and view all the answers

What is the definition of an area of the market where needs are not being met?

<p>A market gap.</p> Signup and view all the answers

What is the definition of a screen through which ideas are passed in order to find solutions?

<p>Matrix grid.</p> Signup and view all the answers

What is the definition of a statement of your company’s purpose and aims?

<p>A business mission.</p> Signup and view all the answers

What is the definition of the broad program for achieving an organization’s objectives and implementing its vision?

<p>The business strategy.</p> Signup and view all the answers

What is the definition of a framework of how all the different, interrelated parts of a business work together to create value in the marketplace

<p>Business Model Canvas</p> Signup and view all the answers

What is the definition of an abbreviation that refers to an analysis of internal strengths and weaknesses, and external opportunities and threats?

<p>A SWOT analysis.</p> Signup and view all the answers

What is the definition of the process of learning, collecting, and using information about your competitors for the purpose of growing your business?

<p>Competitive intelligence</p> Signup and view all the answers

What is the definition of analyzing customers’ perceptions of the competition to find out what benefits and features are important to them?

<p>Competitive touchpoint analysis.</p> Signup and view all the answers

What is the definition of the process of establishing unique benefits and features that the target customer values relative to the competition?

<p>Competitive positioning.</p> Signup and view all the answers

What is the definition of the process of establishing in the mind of the consumer a unique image or perception of a company, product, or service

<p>Positioning.</p> Signup and view all the answers

What is the definition of when a company carves out a specific or narrow segment of a market?

<p>Niche strategy</p> Signup and view all the answers

What is the definition of something that helps a firm to compete by successfully developing and maintaining a unique perception of its product or service that is valued by the customer. This uniqueness may be physical, technological, or psychological.

<p>Differentiation strategy</p> Signup and view all the answers

What are the 4 ways that can in which a firm can differentiate its offerings from those of competitors? (Acronym: STPI)

<p>Product design/quality differentiation Services/support differentiation Technology differentiation Image differentiation</p> Signup and view all the answers

What is the definition of when a company successfully competes on price by being a low-cost producer or service provider? Firms pursuing this strategy must be effective in engineering, purchasing, manufacturing, and physical distribution.

<p>Cost leadership strategy?</p> Signup and view all the answers

What are the 9 sources that cost leadership can come from? (acronym: WIRLLNCPP)

<p>Work specialization, Improved technology Reduced transportation costs Larger plants Labor efficiency New production processes Changes in the resource mix Product standardization Product design</p> Signup and view all the answers

What is the definition of an analysis of the internal strengths and weaknesses and external opportunities and threats for perceived competitors?

<p>Competitor SWOT analysis strategy</p> Signup and view all the answers

What is the definition of a grid that allows you to evaluate the strengths and weaknesses of your competitors’ products, services, and benefits?

<p>Competitive test matrix.</p> Signup and view all the answers

What are the 4 stages of the competition life cycle, in order?

<p>Embryonic Growth Maturity Decline</p> Signup and view all the answers

What is the definition of a partnership between one or more organizations that is formed to create a competitive advantage?

<p>Strategic alliance(s).</p> Signup and view all the answers

What is the definition of a small business promotional strategy that involves unconventional methods of getting the customer’s attention at minimal cost?

<p>Guerilla marketing.</p> Signup and view all the answers

What 4 elements are analyzed by marketing strategies? (Acronym: TEMP)

<p>Target market External market and trends Marketing mix Product/service uniqueness + competitive advantage</p> Signup and view all the answers

What 4 things is a marketing mix a blend of? (Acronym: OPPP)

<p>Offering Pricing Promotion Place (location)</p> Signup and view all the answers

What is the definition of a pricing/ strategy method that includes setting a price range acceptable to your customer that takes into consideration your competitors’ prices?

<p>Competitor/ market-based</p> Signup and view all the answers

What is the definition of a pricing/ strategy method that includes setting a price that covers all costs plus a profit?

<p>Profit-based/ cost plus OR indurstry norm/ keystone</p> Signup and view all the answers

What is the definition of a pricing/ strategy method that involves Setting the highest price target consumers will pay for a product or service, given their needs and values and the competitive options?

<p>Ceiling/ premium pricing</p> Signup and view all the answers

Signup and view all the answers

What is the definition of a pricing/ strategy method that involves setting the initial or introductory price artificially low to increase sales volume?

<p>Penetration pricing</p> Signup and view all the answers

What is the definition of a pricing/ strategy method that includes setting “no-frills” low prices to increase volume and discourage competition?

<p>Economy/ limit pricing</p> Signup and view all the answers

What is the definition of the art or science of moving the image of your business into the forefront of a prospective customer’s mind?

<p>Promotion.</p> Signup and view all the answers

What is the definition of all the elements that you blend to maximize communication with your customer?

<p>Promotional mix</p> Signup and view all the answers

What is the marketing strategy that is done through advertisements on radio, television, display boards (written or electronic), newspapers, magazines, and trade journals?

<p>Paid media.</p> Signup and view all the answers

Which marketing strategy is are an inexpensive way of improving the effectiveness of your networking and word-of-mouth campaign?

<p>Business cards.</p> Signup and view all the answers

Which marketing strategy involves a display that acts as a silent salesperson for a specific product packaging?

<p>POP display.</p> Signup and view all the answers

Which marketing strategy is just right for isolated shoppers and shoppers in a hurry?

<p>Catalogues.</p> Signup and view all the answers

Which marketing strategy includes an advertisement or sales pitch that is mailed directly to target customers?

<p>Direct mail.</p> Signup and view all the answers

With which marketing strategy can you reach security-minded customers by emphasizing the no-risk features of your product?

<p>Money-back guarantees.</p> Signup and view all the answers

With which marketing strategy should you ask yourself “How can I get my company free publicity?” Free publicity through reviews, features, interview shows, press releases, and newspaper columns costs you nothing and can be effective.

<p>Free ink/ air</p> Signup and view all the answers

Which marketing strategy is centered around giveaways?

<p>Freebies.</p> Signup and view all the answers

Which marketing strategy involves the selling and taking of orders by an individual salesperson?

<p>Personal selling.</p> Signup and view all the answers

Which marketing strategy involves the sale of a consumer product or service by an independent sales contractor in a face-to-face manner away from a fixed retail location?

<p>Direct selling.</p> Signup and view all the answers

With which marketing strategy do you display your product or service in a high-intensity way by focusing on customers who have a keen interest in your business area?

<p>Trade shows.</p> Signup and view all the answers

Which marketing strategy includes impact marketing - conducting special events designed to attract the attention of target customers?

<p>Working visibility.</p> Signup and view all the answers

Which marketing strategy is a special form of freebie, because they give you positive feedback on your promotion?

<p>Discount coupons.</p> Signup and view all the answers

What is the definition of a name, sign, symbol, design, or combination of these used to identify the products of a firm?

<p>Brand(ing)</p> Signup and view all the answers

What are the 3 types of online marketing?

<p>Web Social media Viral</p> Signup and view all the answers

What is the definition of a marketing technique that uses social networks to produce increases in brand awareness?

<p>Viral marketing.</p> Signup and view all the answers

What are the 4 types of viral marketing? (Acronym - QRST)

<p>Quick diffusion Relevance Social media Traffic direction</p> Signup and view all the answers

What is the definition of the type of viral marketing that is a way to use the Internet with the effects of quickly spreading information to as many people as possible in the shortest time?

<p>Quick diffusion.</p> Signup and view all the answers

What is the definition of the type of viral marketing that states how if your content or information is worth telling others, then it will spread quickly? Make sure you have relevant information worth passing on.

<p>Relevance</p> Signup and view all the answers

What is the definition of the type of viral marketing that states how YouTube, Facebook, LinkedIn, and Twitter, etc. allow you to spread your message or information quickly to many people?

<p>Social media.</p> Signup and view all the answers

What is the definition of the type of viral marketing that states how viral marketing strategies help to drive traffic to your website, profile page, or blog. Then, once people come to your site, your job is to ensure that you can engage them to take action. Actions include buying, joining, and engaging.

<p>Traffic direction.</p> Signup and view all the answers

What is the definition for a marketing strategy that includes people that allow you to connect with the whole country?

<p>Sales reps.</p> Signup and view all the answers

What is the definition of a marketing strategy when a dealer in luxury imported autos mailed 5,000 postcards to high-income prospects. The postcard message read something like, “Come in and test-drive this road warrior and receive a nice gift.”

<p>Courtesy.</p> Signup and view all the answers

What is the definition of the marketing strategy that involves communicating through person-to person channels in an attempt to sell or gain information and talking to people with the purpose of doing business?

<p>Networking.</p> Signup and view all the answers

What is the definition of the method or way in which a producer makes a product or service available to the consumer?

<p>Distribution channel(s).</p> Signup and view all the answers

What is the definition of figuring out what location you business should be in?

<p>Distribution channel.</p> Signup and view all the answers

What is the definition of when a business obtains a new or modified contract for occupancy?

<p>A commercial lease(s).</p> Signup and view all the answers

What are the 2 types of rent?

<p>Net/ basic Gross</p> Signup and view all the answers

What is the definition of a rental whereby the tenant also pays, in addition to the rent, its pro rata of all utilities, services, and real estate taxes?

<p>Net (basic) rent</p> Signup and view all the answers

What is the definition of a rental where the landlord provides all services and utilities, including tenant janitorial services?

<p>Gross rent.</p> Signup and view all the answers

What is the definition of longer-term (more than one year) holdings or assets of a business that are used to earn revenue or produce products or services?

<p>Current/ fixed assets</p> Signup and view all the answers

What is the definition of outstanding debts or obligations that are expected to come due within one year of the date of the balance sheet?

<p>Current liabilities.</p> Signup and view all the answers

What is the definition of debts or financial obligations that are due after one year?

<p>Long-term liabilities</p> Signup and view all the answers

What is the definition of the dollar value of what the business owes the owner?

<p>Equity.</p> Signup and view all the answers

What is the definition of a business that is owned by one person?

<p>Sole proprietorship.</p> Signup and view all the answers

What is the definition of an association of two or more individuals carrying on a business to earn income?

<p>A partnership.</p> Signup and view all the answers

What is the definition of a legal entity with the authority to act and have liability separate and apart from its owners?

<p>A corporation.</p> Signup and view all the answers

What is the definition of an organization owned by the members who use its services?

<p>A cooperative.</p> Signup and view all the answers

What is the definition of a club, society, or association that’s organized and operated solely for social welfare, civic improvement, pleasure or recreation, or any other purpose except profit?

<p>A non-profit organization.</p> Signup and view all the answers

What is the definition of a federal government grant that gives an inventor exclusive rights to his or her invention?

<p>A patent.</p> Signup and view all the answers

What is the definition of the exclusive right to copy a creative work or allow someone else to do so?

<p>Copyright.</p> Signup and view all the answers

What is the definition of A legal process, regulated by the Bankruptcy and Insolvency Act, by which you may be discharged from most of your debts?

<p>Bankruptcy</p> Signup and view all the answers

In relation to workplace health and safety, what is the definition of a comprehensive national plan for providing information on the safe use of hazardous materials used in Canadian workplaces?

<p>Workplace hazardous materials information system (WHMIS)</p> Signup and view all the answers

In relation to workplace health and safety, what is the definition of the level of care, judgment, and caution that an employer would reasonably be expected to provide in order to prevent injuries or accidents in the workplace?

<p>Due diligence.</p> Signup and view all the answers

What are 12 steps that someone can take for theft/ fraud protection?

<p>Sign all cheques yourself. Don’t let any one employee handle all the aspects of bookkeeping. Insist that all bookkeeping be up to date and clear. Insist that your bookkeeper take scheduled vacations. Do regular physical inventories. Open all mail containing payments yourself. Track all cash transactions, and maintain a rolling annual cash flow on a monthly basis. Use numbered order forms, and don’t tolerate missing slips. Insist on fidelity bonds for every employee who handles cash. Triple-check references on résumés and employment applications. If your business is a cash business, be there. Absentee owners, beware! Try to eliminate cash by accepting debit, credit, and “smart cards.”</p> Signup and view all the answers

What is the definition of a group of individuals with expertise in various areas who provide advice but are not normally associated with the day-to-day operations of your business?

<p>Board of directors (BOD)/ advisory board</p> Signup and view all the answers

What are the 2 types of possible business partnerships?

<p>Joint venture Strategic alliance</p> Signup and view all the answers

What is the definition of a partnership formed for a specific undertaking, resulting in the formation of a new legal entity?

<p>Joint venture.</p> Signup and view all the answers

What is the definition of a partnership between one or more organizations that is formed to create a competitive advantage?

<p>A strategic alliance.</p> Signup and view all the answers

What is the definition of when businesses lease people (employees) from a leasing organization that handles payroll and most, if not all, of the human resources functions?

<p>Employee leasing.</p> Signup and view all the answers

What is the definition of the individual to whom the work assignment is task or project driven, if the worker sets his or her own hours, if you pay by the job and not by the hour, and if most of the work takes place away from your office using the worker’s resources?

<p>Contractor.</p> Signup and view all the answers

What is the definition of if you tell the worker when to start and stop work, and if you supply the tools or office equipment?

<p>Employee.</p> Signup and view all the answers

What is the definition of goods and services that are taxable under a value-added tax (VAT) or goods and services tax (GST) system but are taxed at a rate of 0%?

<p>Zero-rated supplies.</p> Signup and view all the answers

In regards to customer profiles, what is the definition of the main target audience most likely to purchase the product or service, based on demographics, behaviors, and needs?

<p>Primary customer profile.</p> Signup and view all the answers

In regards to customer profiles, what is the definition of a less prioritized but still significant audience that may buy the product or service, often with different motivations or use cases.

<p>Secondary customer profile.</p> Signup and view all the answers

In regards to customer profiles, what is the definition of a group of potential customers that exist but are not directly targeted due to lack of data, awareness, or indirect purchasing influence.th different motivations or use cases?

<p>Invisible customer profile.</p> Signup and view all the answers

In regards to customer profiles, what is the definition of the person or entity that ultimately uses the product or service, which may be different from the buyer or decision-maker.

<p>End user customer profile</p> Signup and view all the answers

Signup and view all the answers

In regards to customer profiles, what is the definition of a profile based on characteristics like age, gender, income, education, location, and occupation.

Signup and view all the answers

In regards to customer profiles, what is the definition of a profile focused on psychological and emotional factors such as values, motivations, attitudes, and lifestyle?

<p>Psychogenic customer profile</p> Signup and view all the answers

In regards to customer profiles, what is the definition of a business-to-consumer profile, where companies sell directly to individual customers?

<p>B2C (business to customer) profile.</p> Signup and view all the answers

In regards to customer profiles, what is the definition of a business-to-business profile, where companies sell products or services to other businesses?

<p>Business to business (B2B) profile</p> Signup and view all the answers

What is the definition of an overview of the market, including key competitors, their strengths and weaknesses, and market positioning?

<p>Competitive landscape.</p> Signup and view all the answers

What is the definition of a plan businesses use to gain an advantage over competitors, such as cost leadership, differentiation, or niche focus?

<p>Competitive strategy.</p> Signup and view all the answers

What is the definition of the ongoing expenses required to run a business, including rent, utilities, salaries, and supplies?

<p>Operating costs.</p> Signup and view all the answers

What is the definition of a sum provided by a landlord to a tenant for making improvements to a leased space?

<p>Tenant improvement allowance (TIA)</p> Signup and view all the answers

What is the definition of a non-binding document outlining the basic terms of a potential agreement between two parties before finalizing a contract?

<p>Letter of intent (LOI)</p> Signup and view all the answers

What is the definition of a formal offer made by a tenant to lease a property, outlining key terms before signing a lease agreement?

<p>Offer to lease (OTL)</p> Signup and view all the answers

What is the definition of a period before the official lease starts, allowing tenants to set up their space without paying rent?

<p>Fixturing period</p> Signup and view all the answers

What is the definition of legal protections for brand names, logos, slogans, or symbols that distinguish a business from competitors?

<p>Trademarks.</p> Signup and view all the answers

What is the definition of a legal document outlining how an individual's assets should be distributed after death?

<p>A will.</p> Signup and view all the answers

What is the definition of a strategy for transferring leadership or ownership of a business to ensure continuity?

<p>Succession plan.</p> Signup and view all the answers

What is the definition of the original group of individuals who start a business, typically including co-founders and early executives?

<p>Founding team.</p> Signup and view all the answers

What is the definition of the group of executives and leaders responsible for running a business?

<p>Management team</p> Signup and view all the answers

What is the definition of individuals working for a company as full-time staff?

<p>Employees.</p> Signup and view all the answers

What is the definition of individuals working for a company on a project basis?

<p>Contractors.</p> Signup and view all the answers

What is the definition of a team that is assembled only when needed for specific projects or tasks, often in a gig or freelance model?

<p>Just in time team.</p> Signup and view all the answers

What is the definition of a tax structure where business income passes directly to owners or investors, avoiding corporate taxes?

<p>Flow-through method.</p> Signup and view all the answers

What is the definition of a method for claiming tax credits on business expenses that uses estimated expenses?

<p>Simple input tax credits (ICTs)</p> Signup and view all the answers

What is the definition of a method for claiming tax credits on business expenses that requires precise calculations?

<p>Actual input tax credits (ITCs)</p> Signup and view all the answers

What is the definition of a prompt encouraging a user to take a specific action, like "Buy Now" or "Sign Up"?

<p>Call to action.</p> Signup and view all the answers

What is the definition of paying to increase the reach of a social media post or advertisement?

<p>Boost.</p> Signup and view all the answers

What is the definition of keywords or phrases prefixed with "#" to categorize and increase content visibility on social media?

<p>Hashtags.</p> Signup and view all the answers

In regards to analytics, what is the definition of data-driven observations about customer behavior and content performance?

<p>Insights</p> Signup and view all the answers

In regards to analytics, what is the definition of the number of visitors to a website or platform?

<p>Traffic.</p> Signup and view all the answers

In regards to analytics, what is the definition of the total number of times content has been seen?

<p>Views.</p> Signup and view all the answers

In regards to analytics, what is the definition of the number of unique users who have seen a post or ad?

<p>Reach.</p> Signup and view all the answers

In regards to analytics, what is the definition of the total number of times an ad or post is displayed, including repeat views?

<p>Impression.</p> Signup and view all the answers

In regards to analytics, what is the definition of the percentage of users who click a link after seeing an ad or post?

<p>Click through rate</p> Signup and view all the answers

In regards to analytics, what is the definition of the percentage of users who take a desired action after interacting with content?

<p>Conversion rate (CVR)</p> Signup and view all the answers

In regards to analytics, what is the definition of the price paid for each click on an ad?

<p>Cost per click.</p> Signup and view all the answers

In regards to analytics, what is the definition of the cost of 1000 ad impressions?

<p>Cost per mile (CPM).</p> Signup and view all the answers

Signup and view all the answers

In regards to analytics, what is the definition of the percentage of impressions that result in a click?

<p>Impressions click through rate</p> Signup and view all the answers

In regards to analytics, what is the definition of the percentage of people who interact with content (likes, comments, shares, etc.) compared to those who see it?

<p>Engagement rate.</p> Signup and view all the answers

In regards to analytics, what is the definition of a measurable value indicating success in achieving a goal?

<p>Key performance indicator (KPI)</p> Signup and view all the answers

In regards to analytics, what is the definition of an advertising model where businesses pay for each click on their ad?

<p>Pay per click (PPC)</p> Signup and view all the answers

Flashcards

Capital of France (example flashcard)

Paris

More Like This

Use Quizgecko on...
Browser
Browser