Podcast
Questions and Answers
What is the definition for similar to small business entrepreneurs in that they are agents of change; but in the case of social entrepreneurs, they are agents of social change. They are doers with innovative solutions to society’s most pressing social challenges?
What is the definition for similar to small business entrepreneurs in that they are agents of change; but in the case of social entrepreneurs, they are agents of social change. They are doers with innovative solutions to society’s most pressing social challenges?
Social enterpreneur
What is the definition of agents of change who own or work in small, medium-sized, or large organizations?
What is the definition of agents of change who own or work in small, medium-sized, or large organizations?
Intrapreneur
What is the definition for someone that is earning an income directly from their own business as opposed to a salary?
What is the definition for someone that is earning an income directly from their own business as opposed to a salary?
Self-employed.
What is the definition for businesses with fewer than 5 employees?
What is the definition for businesses with fewer than 5 employees?
What is a definition for a business that has annual revenue of less than $5 million?
What is a definition for a business that has annual revenue of less than $5 million?
What is the definition for businesses with fewer than 500 employees?
What is the definition for businesses with fewer than 500 employees?
What are the 4 types of research?
What are the 4 types of research?
What is the definition of research that is carried out by interacting with the world directly or by talking to people, perhaps interviewing them?
What is the definition of research that is carried out by interacting with the world directly or by talking to people, perhaps interviewing them?
What is the definition of research that is when you read secondhand what someone else has discovered. Reading about someone else’s primary research?
What is the definition of research that is when you read secondhand what someone else has discovered. Reading about someone else’s primary research?
What is the definition of research when you use your intuition and observation skills to learn about the marketplace?
What is the definition of research when you use your intuition and observation skills to learn about the marketplace?
What is the definition of research that looks at a person or business that needs a particular product or service that you could provide?
What is the definition of research that looks at a person or business that needs a particular product or service that you could provide?
What are the 5 key factors of splintering a mass market? (Acronym: ASSCI)
What are the 5 key factors of splintering a mass market? (Acronym: ASSCI)
What is a key factor of splintering the mass market that states how there are more high-end, affluent consumers and an increasing number of consumers (for example, part-time workers, single parents, and contract workers) who live at or near the poverty level?
What is a key factor of splintering the mass market that states how there are more high-end, affluent consumers and an increasing number of consumers (for example, part-time workers, single parents, and contract workers) who live at or near the poverty level?
What is a key factor of splintering the mass market that states how each group has well-defined needs. How about echo boomers? The Millennial or Digital Generation, Sunshine Generation.
What is a key factor of splintering the mass market that states how each group has well-defined needs. How about echo boomers? The Millennial or Digital Generation, Sunshine Generation.
What is a key factor of splintering the mass market that includes stepfamilies, dual-career families, single parents, grandparents raising grandchildren, three-generation households, more adult children returning to the nest, and empty nesters. Each of these groups has different needs for such things as furniture, housing, transportation, and food preparation.
What is a key factor of splintering the mass market that includes stepfamilies, dual-career families, single parents, grandparents raising grandchildren, three-generation households, more adult children returning to the nest, and empty nesters. Each of these groups has different needs for such things as furniture, housing, transportation, and food preparation.
What is a key factor of splintering the mass market that relates to how our visible-minority population has tripled since 1981. Furthermore, ethnic diversity will continue to increase, leading to more opportunities for those who can cater to this trend.
What is a key factor of splintering the mass market that relates to how our visible-minority population has tripled since 1981. Furthermore, ethnic diversity will continue to increase, leading to more opportunities for those who can cater to this trend.
What is a key factor of splintering the mass market that relates to the new electronic, digital economy means that Canadians are far better informed than they once were. They can search the Internet, get product and company information from around the world, and make purchases with the click of a button. The mass production era is on the decline. We have now entered into what some experts have called the mass customization era. Successful companies customize their products and services efficiently and cost-effectively and then sell in large quantities.
What is a key factor of splintering the mass market that relates to the new electronic, digital economy means that Canadians are far better informed than they once were. They can search the Internet, get product and company information from around the world, and make purchases with the click of a button. The mass production era is on the decline. We have now entered into what some experts have called the mass customization era. Successful companies customize their products and services efficiently and cost-effectively and then sell in large quantities.
What are 4 key social media trends? (Acronym: BCGG)
What are 4 key social media trends? (Acronym: BCGG)
Which key social media trend relates to how growing connectivity to social media ecosystems will continue?
Which key social media trend relates to how growing connectivity to social media ecosystems will continue?
Which key social media trend relates to how the trend toward being connected to global events and happenings will strengthen. Social media tools will continue to grow and allow people to chat, discuss, and debate on a variety of topics.
Which key social media trend relates to how the trend toward being connected to global events and happenings will strengthen. Social media tools will continue to grow and allow people to chat, discuss, and debate on a variety of topics.
Which key social media trend relates to how as more and more people connect, there is a growth in social media connectivity in vertical markets, such as music and fashion?
Which key social media trend relates to how as more and more people connect, there is a growth in social media connectivity in vertical markets, such as music and fashion?
Which key social media trend relates to how when people have a bad experience with a company, they tend to tell their friends and family about that experience. The growing trend will be to go to their social media circles and let the world know about their bad experience. Businesses can’t hide anymore. People will share their interactions, good or bad, with people online through social media.
Which key social media trend relates to how when people have a bad experience with a company, they tend to tell their friends and family about that experience. The growing trend will be to go to their social media circles and let the world know about their bad experience. Businesses can’t hide anymore. People will share their interactions, good or bad, with people online through social media.
What are the 6 Environmental categories that facilitate change? (Acronym: TICSEP)
What are the 6 Environmental categories that facilitate change? (Acronym: TICSEP)
What is the environmental category that relates to immigration, single parents, religion, ethnic shifts, and aging population?
What is the environmental category that relates to immigration, single parents, religion, ethnic shifts, and aging population?
What is the environmental category that relates to recessions, inflation, changing income levels, cost of housing, food, and energy?
What is the environmental category that relates to recessions, inflation, changing income levels, cost of housing, food, and energy?
What is the environmental category that relates to the boomers, the echo boomers, and changing ethnic and multicultural patterns?
What is the environmental category that relates to the boomers, the echo boomers, and changing ethnic and multicultural patterns?
What is the environmental category that facilitates change that relates to biotechnology, the internet, nanotechnology, personal genomics, and universal translation?
What is the environmental category that facilitates change that relates to biotechnology, the internet, nanotechnology, personal genomics, and universal translation?
What is the environmental category that facilitates change that relates to who is in power and changing rules locally, provincially, and nationally; tax laws; and where the growing export markets are?
What is the environmental category that facilitates change that relates to who is in power and changing rules locally, provincially, and nationally; tax laws; and where the growing export markets are?
What is the environmental category that facilitates change that relates to deregulation, the impact of big-box stores, and foreign companies?
What is the environmental category that facilitates change that relates to deregulation, the impact of big-box stores, and foreign companies?
What is the definition of an identifiable slice of an industry that is expanding more rapidly than the industry as a whole?
What is the definition of an identifiable slice of an industry that is expanding more rapidly than the industry as a whole?
What is the definition of an industry whose annual sales increase is well above average?
What is the definition of an industry whose annual sales increase is well above average?
What is the definition of breaking down potential markets into homogeneous groups with similar characteristics and qualities?
What is the definition of breaking down potential markets into homogeneous groups with similar characteristics and qualities?
What is the definition of a clear, concise description of your business idea that can hook your listener into responding, “Tell me more”?
What is the definition of a clear, concise description of your business idea that can hook your listener into responding, “Tell me more”?
What is the definition of a mental picture of yourself or an event at some time in the future?
What is the definition of a mental picture of yourself or an event at some time in the future?
What is the definition of the things in life that are important to you?
What is the definition of the things in life that are important to you?
What is the definition of an area of the market where needs are not being met?
What is the definition of an area of the market where needs are not being met?
What is the definition of a screen through which ideas are passed in order to find solutions?
What is the definition of a screen through which ideas are passed in order to find solutions?
What is the definition of a statement of your company’s purpose and aims?
What is the definition of a statement of your company’s purpose and aims?
What is the definition of the broad program for achieving an organization’s objectives and implementing its vision?
What is the definition of the broad program for achieving an organization’s objectives and implementing its vision?
What is the definition of a framework of how all the different, interrelated parts of a business work together to create value in the marketplace
What is the definition of a framework of how all the different, interrelated parts of a business work together to create value in the marketplace
What is the definition of an abbreviation that refers to an analysis of internal strengths and weaknesses, and external opportunities and threats?
What is the definition of an abbreviation that refers to an analysis of internal strengths and weaknesses, and external opportunities and threats?
What is the definition of the process of learning, collecting, and using information about your competitors for the purpose of growing your business?
What is the definition of the process of learning, collecting, and using information about your competitors for the purpose of growing your business?
What is the definition of analyzing customers’ perceptions of the competition to find out what benefits and features are important to them?
What is the definition of analyzing customers’ perceptions of the competition to find out what benefits and features are important to them?
What is the definition of the process of establishing unique benefits and features that the target customer values relative to the competition?
What is the definition of the process of establishing unique benefits and features that the target customer values relative to the competition?
What is the definition of the process of establishing in the mind of the consumer a unique image or perception of a company, product, or service
What is the definition of the process of establishing in the mind of the consumer a unique image or perception of a company, product, or service
What is the definition of when a company carves out a specific or narrow segment of a market?
What is the definition of when a company carves out a specific or narrow segment of a market?
What is the definition of something that helps a firm to compete by successfully developing and maintaining a unique perception of its product or service that is valued by the customer. This uniqueness may be physical, technological, or psychological.
What is the definition of something that helps a firm to compete by successfully developing and maintaining a unique perception of its product or service that is valued by the customer. This uniqueness may be physical, technological, or psychological.
What are the 4 ways that can in which a firm can differentiate its offerings from those of competitors? (Acronym: STPI)
What are the 4 ways that can in which a firm can differentiate its offerings from those of competitors? (Acronym: STPI)
What is the definition of when a company successfully competes on price by being a low-cost producer or service provider? Firms pursuing this strategy must be effective in engineering, purchasing, manufacturing, and physical distribution.
What is the definition of when a company successfully competes on price by being a low-cost producer or service provider? Firms pursuing this strategy must be effective in engineering, purchasing, manufacturing, and physical distribution.
What are the 9 sources that cost leadership can come from? (acronym: WIRLLNCPP)
What are the 9 sources that cost leadership can come from? (acronym: WIRLLNCPP)
What is the definition of an analysis of the internal strengths and weaknesses and external opportunities and threats for perceived competitors?
What is the definition of an analysis of the internal strengths and weaknesses and external opportunities and threats for perceived competitors?
What is the definition of a grid that allows you to evaluate the strengths and weaknesses of your competitors’ products, services, and benefits?
What is the definition of a grid that allows you to evaluate the strengths and weaknesses of your competitors’ products, services, and benefits?
What are the 4 stages of the competition life cycle, in order?
What are the 4 stages of the competition life cycle, in order?
What is the definition of a partnership between one or more organizations that is formed to create a competitive advantage?
What is the definition of a partnership between one or more organizations that is formed to create a competitive advantage?
What is the definition of a small business promotional strategy that involves unconventional methods of getting the customer’s attention at minimal cost?
What is the definition of a small business promotional strategy that involves unconventional methods of getting the customer’s attention at minimal cost?
What 4 elements are analyzed by marketing strategies? (Acronym: TEMP)
What 4 elements are analyzed by marketing strategies? (Acronym: TEMP)
What 4 things is a marketing mix a blend of? (Acronym: OPPP)
What 4 things is a marketing mix a blend of? (Acronym: OPPP)
What is the definition of a pricing/ strategy method that includes setting a price range acceptable to your customer that takes into consideration your competitors’ prices?
What is the definition of a pricing/ strategy method that includes setting a price range acceptable to your customer that takes into consideration your competitors’ prices?
What is the definition of a pricing/ strategy method that includes setting a price that covers all costs plus a profit?
What is the definition of a pricing/ strategy method that includes setting a price that covers all costs plus a profit?
What is the definition of a pricing/ strategy method that involves Setting the highest price target consumers will pay for a product or service, given their needs and values and the competitive options?
What is the definition of a pricing/ strategy method that involves Setting the highest price target consumers will pay for a product or service, given their needs and values and the competitive options?
What is the definition of a pricing/ strategy method that involves setting the initial or introductory price artificially low to increase sales volume?
What is the definition of a pricing/ strategy method that involves setting the initial or introductory price artificially low to increase sales volume?
What is the definition of a pricing/ strategy method that includes setting “no-frills” low prices to increase volume and discourage competition?
What is the definition of a pricing/ strategy method that includes setting “no-frills” low prices to increase volume and discourage competition?
What is the definition of the art or science of moving the image of your business into the forefront of a prospective customer’s mind?
What is the definition of the art or science of moving the image of your business into the forefront of a prospective customer’s mind?
What is the definition of all the elements that you blend to maximize communication with your customer?
What is the definition of all the elements that you blend to maximize communication with your customer?
What is the marketing strategy that is done through advertisements on radio, television, display boards (written or electronic), newspapers, magazines, and trade journals?
What is the marketing strategy that is done through advertisements on radio, television, display boards (written or electronic), newspapers, magazines, and trade journals?
Which marketing strategy is are an inexpensive way of improving the effectiveness of your networking and word-of-mouth campaign?
Which marketing strategy is are an inexpensive way of improving the effectiveness of your networking and word-of-mouth campaign?
Which marketing strategy involves a display that acts as a silent salesperson for a specific product packaging?
Which marketing strategy involves a display that acts as a silent salesperson for a specific product packaging?
Which marketing strategy is just right for isolated shoppers and shoppers in a hurry?
Which marketing strategy is just right for isolated shoppers and shoppers in a hurry?
Which marketing strategy includes an advertisement or sales pitch that is mailed directly to target customers?
Which marketing strategy includes an advertisement or sales pitch that is mailed directly to target customers?
With which marketing strategy can you reach security-minded customers by emphasizing the no-risk features of your product?
With which marketing strategy can you reach security-minded customers by emphasizing the no-risk features of your product?
With which marketing strategy should you ask yourself “How can I get my company free publicity?” Free publicity through reviews, features, interview shows, press releases, and newspaper columns costs you nothing and can be effective.
With which marketing strategy should you ask yourself “How can I get my company free publicity?” Free publicity through reviews, features, interview shows, press releases, and newspaper columns costs you nothing and can be effective.
Which marketing strategy is centered around giveaways?
Which marketing strategy is centered around giveaways?
Which marketing strategy involves the selling and taking of orders by an individual salesperson?
Which marketing strategy involves the selling and taking of orders by an individual salesperson?
Which marketing strategy involves the sale of a consumer product or service by an independent sales contractor in a face-to-face manner away from a fixed retail location?
Which marketing strategy involves the sale of a consumer product or service by an independent sales contractor in a face-to-face manner away from a fixed retail location?
With which marketing strategy do you display your product or service in a high-intensity way by focusing on customers who have a keen interest in your business area?
With which marketing strategy do you display your product or service in a high-intensity way by focusing on customers who have a keen interest in your business area?
Which marketing strategy includes impact marketing - conducting special events designed to attract the attention of target customers?
Which marketing strategy includes impact marketing - conducting special events designed to attract the attention of target customers?
Which marketing strategy is a special form of freebie, because they give you positive feedback on your promotion?
Which marketing strategy is a special form of freebie, because they give you positive feedback on your promotion?
What is the definition of a name, sign, symbol, design, or combination of these used to identify the products of a firm?
What is the definition of a name, sign, symbol, design, or combination of these used to identify the products of a firm?
What are the 3 types of online marketing?
What are the 3 types of online marketing?
What is the definition of a marketing technique that uses social networks to produce increases in brand awareness?
What is the definition of a marketing technique that uses social networks to produce increases in brand awareness?
What are the 4 types of viral marketing? (Acronym - QRST)
What are the 4 types of viral marketing? (Acronym - QRST)
What is the definition of the type of viral marketing that is a way to use the Internet with the effects of quickly spreading information to as many people as possible in the shortest time?
What is the definition of the type of viral marketing that is a way to use the Internet with the effects of quickly spreading information to as many people as possible in the shortest time?
What is the definition of the type of viral marketing that states how if your content or information is worth telling others, then it will spread quickly? Make sure you have relevant information worth passing on.
What is the definition of the type of viral marketing that states how if your content or information is worth telling others, then it will spread quickly? Make sure you have relevant information worth passing on.
What is the definition of the type of viral marketing that states how YouTube, Facebook, LinkedIn, and Twitter, etc. allow you to spread your message or information quickly to many people?
What is the definition of the type of viral marketing that states how YouTube, Facebook, LinkedIn, and Twitter, etc. allow you to spread your message or information quickly to many people?
What is the definition of the type of viral marketing that states how viral marketing strategies help to drive traffic to your website, profile page, or blog. Then, once people come to your site, your job is to ensure that you can engage them to take action. Actions include buying, joining, and engaging.
What is the definition of the type of viral marketing that states how viral marketing strategies help to drive traffic to your website, profile page, or blog. Then, once people come to your site, your job is to ensure that you can engage them to take action. Actions include buying, joining, and engaging.
What is the definition for a marketing strategy that includes people that allow you to connect with the whole country?
What is the definition for a marketing strategy that includes people that allow you to connect with the whole country?
What is the definition of a marketing strategy when a dealer in luxury imported autos mailed 5,000 postcards to high-income prospects. The postcard message read something like, “Come in and test-drive this road warrior and receive a nice gift.”
What is the definition of a marketing strategy when a dealer in luxury imported autos mailed 5,000 postcards to high-income prospects. The postcard message read something like, “Come in and test-drive this road warrior and receive a nice gift.”
What is the definition of the marketing strategy that involves communicating through person-to person channels in an attempt to sell or gain information and talking to people with the purpose of doing business?
What is the definition of the marketing strategy that involves communicating through person-to person channels in an attempt to sell or gain information and talking to people with the purpose of doing business?
What is the definition of the method or way in which a producer makes a product or service available to the consumer?
What is the definition of the method or way in which a producer makes a product or service available to the consumer?
What is the definition of figuring out what location you business should be in?
What is the definition of figuring out what location you business should be in?
What is the definition of when a business obtains a new or modified contract for occupancy?
What is the definition of when a business obtains a new or modified contract for occupancy?
What are the 2 types of rent?
What are the 2 types of rent?
What is the definition of a rental whereby the tenant also pays, in addition to the rent, its pro rata of all utilities, services, and real estate taxes?
What is the definition of a rental whereby the tenant also pays, in addition to the rent, its pro rata of all utilities, services, and real estate taxes?
What is the definition of a rental where the landlord provides all services and utilities, including tenant janitorial services?
What is the definition of a rental where the landlord provides all services and utilities, including tenant janitorial services?
What is the definition of longer-term (more than one year) holdings or assets of a business that are used to earn revenue or produce products or services?
What is the definition of longer-term (more than one year) holdings or assets of a business that are used to earn revenue or produce products or services?
What is the definition of outstanding debts or obligations that are expected to come due within one year of the date of the balance sheet?
What is the definition of outstanding debts or obligations that are expected to come due within one year of the date of the balance sheet?
What is the definition of debts or financial obligations that are due after one year?
What is the definition of debts or financial obligations that are due after one year?
What is the definition of the dollar value of what the business owes the owner?
What is the definition of the dollar value of what the business owes the owner?
What is the definition of a business that is owned by one person?
What is the definition of a business that is owned by one person?
What is the definition of an association of two or more individuals carrying on a business to earn income?
What is the definition of an association of two or more individuals carrying on a business to earn income?
What is the definition of a legal entity with the authority to act and have liability separate and apart from its owners?
What is the definition of a legal entity with the authority to act and have liability separate and apart from its owners?
What is the definition of an organization owned by the members who use its services?
What is the definition of an organization owned by the members who use its services?
What is the definition of a club, society, or association that’s organized and operated solely for social welfare, civic improvement, pleasure or recreation, or any other purpose except profit?
What is the definition of a club, society, or association that’s organized and operated solely for social welfare, civic improvement, pleasure or recreation, or any other purpose except profit?
What is the definition of a federal government grant that gives an inventor exclusive rights to his or her invention?
What is the definition of a federal government grant that gives an inventor exclusive rights to his or her invention?
What is the definition of the exclusive right to copy a creative work or allow someone else to do so?
What is the definition of the exclusive right to copy a creative work or allow someone else to do so?
What is the definition of A legal process, regulated by the Bankruptcy and Insolvency Act, by which you may be discharged from most of your debts?
What is the definition of A legal process, regulated by the Bankruptcy and Insolvency Act, by which you may be discharged from most of your debts?
In relation to workplace health and safety, what is the definition of a comprehensive national plan for providing information on the safe use of hazardous materials used in Canadian workplaces?
In relation to workplace health and safety, what is the definition of a comprehensive national plan for providing information on the safe use of hazardous materials used in Canadian workplaces?
In relation to workplace health and safety, what is the definition of the level of care, judgment, and caution that an employer would reasonably be expected to provide in order to prevent injuries or accidents in the workplace?
In relation to workplace health and safety, what is the definition of the level of care, judgment, and caution that an employer would reasonably be expected to provide in order to prevent injuries or accidents in the workplace?
What are 12 steps that someone can take for theft/ fraud protection?
What are 12 steps that someone can take for theft/ fraud protection?
What is the definition of a group of individuals with expertise in various areas who provide advice but are not normally associated with the day-to-day operations of your business?
What is the definition of a group of individuals with expertise in various areas who provide advice but are not normally associated with the day-to-day operations of your business?
What are the 2 types of possible business partnerships?
What are the 2 types of possible business partnerships?
What is the definition of a partnership formed for a specific undertaking, resulting in the formation of a new legal entity?
What is the definition of a partnership formed for a specific undertaking, resulting in the formation of a new legal entity?
What is the definition of a partnership between one or more organizations that is formed to create a competitive advantage?
What is the definition of a partnership between one or more organizations that is formed to create a competitive advantage?
What is the definition of when businesses lease people (employees) from a leasing organization that handles payroll and most, if not all, of the human resources functions?
What is the definition of when businesses lease people (employees) from a leasing organization that handles payroll and most, if not all, of the human resources functions?
What is the definition of the individual to whom the work assignment is task or project driven, if the worker sets his or her own hours, if you pay by the job and not by the hour, and if most of the work takes place away from your office using the worker’s resources?
What is the definition of the individual to whom the work assignment is task or project driven, if the worker sets his or her own hours, if you pay by the job and not by the hour, and if most of the work takes place away from your office using the worker’s resources?
What is the definition of if you tell the worker when to start and stop work, and if you supply the tools or office equipment?
What is the definition of if you tell the worker when to start and stop work, and if you supply the tools or office equipment?
What is the definition of goods and services that are taxable under a value-added tax (VAT) or goods and services tax (GST) system but are taxed at a rate of 0%?
What is the definition of goods and services that are taxable under a value-added tax (VAT) or goods and services tax (GST) system but are taxed at a rate of 0%?
In regards to customer profiles, what is the definition of the main target audience most likely to purchase the product or service, based on demographics, behaviors, and needs?
In regards to customer profiles, what is the definition of the main target audience most likely to purchase the product or service, based on demographics, behaviors, and needs?
In regards to customer profiles, what is the definition of a less prioritized but still significant audience that may buy the product or service, often with different motivations or use cases.
In regards to customer profiles, what is the definition of a less prioritized but still significant audience that may buy the product or service, often with different motivations or use cases.
In regards to customer profiles, what is the definition of a group of potential customers that exist but are not directly targeted due to lack of data, awareness, or indirect purchasing influence.th different motivations or use cases?
In regards to customer profiles, what is the definition of a group of potential customers that exist but are not directly targeted due to lack of data, awareness, or indirect purchasing influence.th different motivations or use cases?
In regards to customer profiles, what is the definition of the person or entity that ultimately uses the product or service, which may be different from the buyer or decision-maker.
In regards to customer profiles, what is the definition of the person or entity that ultimately uses the product or service, which may be different from the buyer or decision-maker.
In regards to customer profiles, what is the definition of a profile based on characteristics like age, gender, income, education, location, and occupation.
In regards to customer profiles, what is the definition of a profile based on characteristics like age, gender, income, education, location, and occupation.
In regards to customer profiles, what is the definition of a profile focused on psychological and emotional factors such as values, motivations, attitudes, and lifestyle?
In regards to customer profiles, what is the definition of a profile focused on psychological and emotional factors such as values, motivations, attitudes, and lifestyle?
In regards to customer profiles, what is the definition of a business-to-consumer profile, where companies sell directly to individual customers?
In regards to customer profiles, what is the definition of a business-to-consumer profile, where companies sell directly to individual customers?
In regards to customer profiles, what is the definition of a business-to-business profile, where companies sell products or services to other businesses?
In regards to customer profiles, what is the definition of a business-to-business profile, where companies sell products or services to other businesses?
What is the definition of an overview of the market, including key competitors, their strengths and weaknesses, and market positioning?
What is the definition of an overview of the market, including key competitors, their strengths and weaknesses, and market positioning?
What is the definition of a plan businesses use to gain an advantage over competitors, such as cost leadership, differentiation, or niche focus?
What is the definition of a plan businesses use to gain an advantage over competitors, such as cost leadership, differentiation, or niche focus?
What is the definition of the ongoing expenses required to run a business, including rent, utilities, salaries, and supplies?
What is the definition of the ongoing expenses required to run a business, including rent, utilities, salaries, and supplies?
What is the definition of a sum provided by a landlord to a tenant for making improvements to a leased space?
What is the definition of a sum provided by a landlord to a tenant for making improvements to a leased space?
What is the definition of a non-binding document outlining the basic terms of a potential agreement between two parties before finalizing a contract?
What is the definition of a non-binding document outlining the basic terms of a potential agreement between two parties before finalizing a contract?
What is the definition of a formal offer made by a tenant to lease a property, outlining key terms before signing a lease agreement?
What is the definition of a formal offer made by a tenant to lease a property, outlining key terms before signing a lease agreement?
What is the definition of a period before the official lease starts, allowing tenants to set up their space without paying rent?
What is the definition of a period before the official lease starts, allowing tenants to set up their space without paying rent?
What is the definition of legal protections for brand names, logos, slogans, or symbols that distinguish a business from competitors?
What is the definition of legal protections for brand names, logos, slogans, or symbols that distinguish a business from competitors?
What is the definition of a legal document outlining how an individual's assets should be distributed after death?
What is the definition of a legal document outlining how an individual's assets should be distributed after death?
What is the definition of a strategy for transferring leadership or ownership of a business to ensure continuity?
What is the definition of a strategy for transferring leadership or ownership of a business to ensure continuity?
What is the definition of the original group of individuals who start a business, typically including co-founders and early executives?
What is the definition of the original group of individuals who start a business, typically including co-founders and early executives?
What is the definition of the group of executives and leaders responsible for running a business?
What is the definition of the group of executives and leaders responsible for running a business?
What is the definition of individuals working for a company as full-time staff?
What is the definition of individuals working for a company as full-time staff?
What is the definition of individuals working for a company on a project basis?
What is the definition of individuals working for a company on a project basis?
What is the definition of a team that is assembled only when needed for specific projects or tasks, often in a gig or freelance model?
What is the definition of a team that is assembled only when needed for specific projects or tasks, often in a gig or freelance model?
What is the definition of a tax structure where business income passes directly to owners or investors, avoiding corporate taxes?
What is the definition of a tax structure where business income passes directly to owners or investors, avoiding corporate taxes?
What is the definition of a method for claiming tax credits on business expenses that uses estimated expenses?
What is the definition of a method for claiming tax credits on business expenses that uses estimated expenses?
What is the definition of a method for claiming tax credits on business expenses that requires precise calculations?
What is the definition of a method for claiming tax credits on business expenses that requires precise calculations?
What is the definition of a prompt encouraging a user to take a specific action, like "Buy Now" or "Sign Up"?
What is the definition of a prompt encouraging a user to take a specific action, like "Buy Now" or "Sign Up"?
What is the definition of paying to increase the reach of a social media post or advertisement?
What is the definition of paying to increase the reach of a social media post or advertisement?
What is the definition of keywords or phrases prefixed with "#" to categorize and increase content visibility on social media?
What is the definition of keywords or phrases prefixed with "#" to categorize and increase content visibility on social media?
In regards to analytics, what is the definition of data-driven observations about customer behavior and content performance?
In regards to analytics, what is the definition of data-driven observations about customer behavior and content performance?
In regards to analytics, what is the definition of the number of visitors to a website or platform?
In regards to analytics, what is the definition of the number of visitors to a website or platform?
In regards to analytics, what is the definition of the total number of times content has been seen?
In regards to analytics, what is the definition of the total number of times content has been seen?
In regards to analytics, what is the definition of the number of unique users who have seen a post or ad?
In regards to analytics, what is the definition of the number of unique users who have seen a post or ad?
In regards to analytics, what is the definition of the total number of times an ad or post is displayed, including repeat views?
In regards to analytics, what is the definition of the total number of times an ad or post is displayed, including repeat views?
In regards to analytics, what is the definition of the percentage of users who click a link after seeing an ad or post?
In regards to analytics, what is the definition of the percentage of users who click a link after seeing an ad or post?
In regards to analytics, what is the definition of the percentage of users who take a desired action after interacting with content?
In regards to analytics, what is the definition of the percentage of users who take a desired action after interacting with content?
In regards to analytics, what is the definition of the price paid for each click on an ad?
In regards to analytics, what is the definition of the price paid for each click on an ad?
In regards to analytics, what is the definition of the cost of 1000 ad impressions?
In regards to analytics, what is the definition of the cost of 1000 ad impressions?
In regards to analytics, what is the definition of the percentage of impressions that result in a click?
In regards to analytics, what is the definition of the percentage of impressions that result in a click?
In regards to analytics, what is the definition of the percentage of people who interact with content (likes, comments, shares, etc.) compared to those who see it?
In regards to analytics, what is the definition of the percentage of people who interact with content (likes, comments, shares, etc.) compared to those who see it?
In regards to analytics, what is the definition of a measurable value indicating success in achieving a goal?
In regards to analytics, what is the definition of a measurable value indicating success in achieving a goal?
In regards to analytics, what is the definition of an advertising model where businesses pay for each click on their ad?
In regards to analytics, what is the definition of an advertising model where businesses pay for each click on their ad?
Flashcards
Capital of France (example flashcard)
Capital of France (example flashcard)
Paris