Writing Successful Case Studies

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Questions and Answers

What is the key to a successful case study?

  • Customer understanding (correct)
  • Research
  • Visuals
  • Quotes

What are the key ingredients for a successful case study?

  • Customer understanding, research, and highlighting the product's results (correct)
  • Digestible, thorough, and story-based writing
  • Jargon, titling, editing, visuals, and quotes
  • Interviews, file formats, and story-telling

What should you avoid when creating a case study?

  • Jargon (correct)
  • Titling
  • Editing
  • Interviews

What is the most important factor when creating a case study?

<p>File formats availability (D)</p> Signup and view all the answers

What is a case study?

<p>A type of writing that documents events (A)</p> Signup and view all the answers

What should be avoided when making a case study shine?

<p>Jargon (A)</p> Signup and view all the answers

Flashcards

Key to successful case study

Understanding the customer's needs and experience.

Case study ingredients

Customer understanding, research, and demonstrating positive results.

Case study pitfalls

Avoid using technical terms (jargon).

Most important case study factor

Format clarity (availability).

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Case study definition

Documenting events and outcomes.

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Case study shine elements

Avoid jargon to ensure clarity.

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Study Notes

  • Case studies are a type of writing that document events in the form of text.
  • A good case study should be digestible, thorough, and story-based.
  • The key ingredients for a successful case study include customer understanding, research, and highlighting the product's results.
  • To make a case study shine, avoid jargon, be thoughtful in your titling, edit and edit again, be visual, and use quotes to great effect.
  • File formats availability is important when creating case studies, as is recording if you interview people.

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