Podcast
Questions and Answers
Which of the following scenarios exemplifies the use of 'Symbolic' code in media?
Which of the following scenarios exemplifies the use of 'Symbolic' code in media?
- A news report using bullet points to present facts.
- Soft lighting in a scene to create a romantic atmosphere.
- A product description highlighting 'limited edition'.
- A traffic light using red to indicate 'stop'. (correct)
In the context of media and information literacy, why is it important to know who sponsored the production of visual content?
In the context of media and information literacy, why is it important to know who sponsored the production of visual content?
- To identify potential biases present in the content. (correct)
- To assess the technical quality of the visual production.
- To understand the distribution channels of the content.
- To appreciate the artistic value of the content.
If a director wants to portray civilians as weak and inferior, which camera angle would be most effective?
If a director wants to portray civilians as weak and inferior, which camera angle would be most effective?
- Eye-level Angle
- Dutch Angle
- High Angle (correct)
- Low Angle
What does 'reliability criteria' primarily focus on when evaluating visual information?
What does 'reliability criteria' primarily focus on when evaluating visual information?
Why is it important to be critical of the information presented in media?
Why is it important to be critical of the information presented in media?
When a filmmaker uses a montage of news clips in a documentary, what is the most likely intention behind this choice?
When a filmmaker uses a montage of news clips in a documentary, what is the most likely intention behind this choice?
In a news segment, a reporter is standing in front of a dramatic backdrop while discussing a crisis. What effect does this likely have on viewers?
In a news segment, a reporter is standing in front of a dramatic backdrop while discussing a crisis. What effect does this likely have on viewers?
What does it mean when visual media facilitates retention?
What does it mean when visual media facilitates retention?
What is meant by 'tone of language' in the context of typeface selection?
What is meant by 'tone of language' in the context of typeface selection?
Graffiti is often associated with vandalism. What is a constructive way to address graffiti and shift it into a positive community initiative?
Graffiti is often associated with vandalism. What is a constructive way to address graffiti and shift it into a positive community initiative?
Flashcards
What is Perspective?
What is Perspective?
Visual design where objects appear in a two-dimensional space.
What is a Meme?
What is a Meme?
Visual content or expression which often conveys humor.
What is Technical Media?
What is Technical Media?
The atmosphere created through the use of lighting.
What are Codes?
What are Codes?
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Who are the Audience?
Who are the Audience?
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What is Hypertext?
What is Hypertext?
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What is a High camera Angle?
What is a High camera Angle?
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Tone of Language
Tone of Language
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What is False advertising?
What is False advertising?
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What is assessing media?
What is assessing media?
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Study Notes
- A graphic artist does not create sculptures
- Sculptures are not typically two-dimensional works of art
- Perspective in visual design does refer to objects in 2D space
- Painters use digital tools, but not exclusively
- Visual information does aim to gain attention
- The Thinker is not a famous painting by Vincent Van Gogh
- Painting, photography and sculpture are dimensions of visual information
- Graphic designers do work with text, not only images
- Photojournalists use photography for storytelling
- A meme is a type of visual media that often conveys humor
Symbolic, Technical, and Written Media
- A sunset in film symbolizing endings or transitions is symbolic (S)
- Soft lighting to create a romantic atmosphere is technical (T)
- The phrase, "Just do it!" is used in advertisements for the written word for inspiration (W)
- An empty chair symbolizing absence or loss is symbolic (S)
- Red light to indicate "stop" is symbolic (S)
- Camera angle influencing character perception is technical (T)
- "Limited edition" product descriptions create urgency through writing (W)
- Bullet points aiding information digestion are written (W)
- A close-up shot emphasizes emotion and is technical (T)
- Black worn by character to symbolize evil is symbolic (S)
Multiple Choice
- Serif typeface for birthday card
- Speech is not an example of text media
- Ads using black and pink with flowers use symbolic code
- A system of signs that create meaning is called Codes
- The people receiving media are called Audience
- News anchors behaving with seriousness uses technical types of code
- Hypertext leads classmates directly the site where he/she can read an article
- High camera angle portrays civilians as weak
- Plain Text is used for formal letters of excuses
- The director chooses lighting and camera angles
- Contact information allows consumers to reach you on brochures
- Knowing who sponsored visuals reveals bias
- Short names and slogans in posters aid retention
- Typeface selection reflects formality and informality
- Framework to analyze media: Text, Audience, Production
- Reliable visual content is well-researched and peer-reviewed
- False advertisement promotes products perfectly, but frustrates customers
- Reliability Criteria focuses on trust in visual information
- Critical consumption makes informed decisions
- Documentary news clips provide context
- Fast food chains likely show false advertisement
- Bright colors used in slides communicates energy
- Broken chain means freedom from constraints
- Assessing visual information requires self-awareness
- Humor engages audiences
- A dramatic backdrop boosts urgency
- Visuals aid recall of details
- Assess visual content, analyze context
- Graffiti can create murals about brotherhood
- No smoking signs do not permit smoking
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