Visual Media and Design Elements

Study Notes

Purpose of Visual Media

One of the main purposes of visual media is to communicate information.
Visual media can engage the viewer in ways that written text cannot.

Types of Visual Media

Infographics are a type of visual media used to present information in a visually appealing way.

Visual Design Principles

Contrast: refers to the degree of light and dark in a design. It is a key element in creating visual interest and hierarchy.
Consistency: The goal of consistency in visual design principles is to maintain a cohesive look and feel throughout a project, which helps to create a sense of order and professionalism.
Line: A key tool for creating a sense of outline and contour, creating a sense of movement, direction, and emphasis.
Texture: refers to the way a surface feels or is perceived to feel. It can be used to add visual interest, depth, and realism to a design.
Balance: creates a sense of stability and equilibrium in a design.
Uneven Balance: A design can use different visual elements to create an uneven balance. For example: placing a large object at the top of a page can create balance with smaller objects at the bottom.
Unity: achieved by creating a sense of harmony between the different elements of a design.
Contrast: the use of opposing elements to create visual interest and hierarchy within a design.
Pattern: a repeating motif that can be used to add visual interest, rhythm, and order.

Description

Test your knowledge of visual media and its purposes, including gaining attention, creating meaning, and facilitating retention. Learn about different types of visual media, such as photography, video, and infographics, and understand the six visual design elements.