Understanding Media and Design

• Media involves various channels like print, broadcast, and digital for disseminating information.
• Design is the creative process used to produce visually appealing and effective communication.

Importance of Media & Multimedia

• Engagement is improved through using multiple formats for better audience interaction.
• Communication is made easier by simplifying complex ideas.
• User Experience (UX) is enhanced to improve usability.
• Branding is strengthened to reinforce identity.
• Reach is expanded to include a wider audience.

Types of Media

• Print media includes newspapers featuring news, editorials, and ads.
• Magazines are regular periodicals covering a variety of topics.
• Books include novels and academic texts.
• Brochures are short promotional materials.
• Catalogs list products and services.
• Posters are visual advertisements.
• Direct mail provides personalized promotions.
• Yellow pages are business directories.
• Maps contain geographical references.
• Broadcast media includes the telephone as an early audio transmission medium.
• Radio broadcasts news, music, and talk shows.
• Television provides audio-visual entertainment and information.
• Direct Broadcast Satellite (DBS) delivers home satellite TV.
• Public Service Announcements (PSAs) are used for awareness campaigns.

New Media / Internet

• Social media platforms include Facebook, Twitter, and Instagram.
• Online video is delivered through streaming platforms like Netflix and YouTube.
• Podcasts deliver audio-based content.
• VR & AR offer immersive experiences.
• Online gaming provides interactive multiplayer experiences.
• Blogs feature online written content.
• E-books are digital books.
• Music streaming is available on platforms like Spotify and Apple Music.
• Live streaming can be found on Twitch and YouTube Live.
• Mobile apps provide various functionalities for smartphones.

Graphic Design & Its Importance

• Target audience: Understanding consumer demographics
• Purpose involves defining objectives to inform, persuade, and entertain.
• Brand identity is achieved through the consistent use of design elements.
• Content clarity is ensured with readable and structured layouts.
• Visual appeal involves the use of colors, fonts, and composition.
• Medium refers to the adaptability to different platforms.
• Cultural relevance involves considering social sensitivities.
• Trends require staying updated while maintaining timeless appeal.
• Technical expertise involves mastering design tools.
• UX design ensures a seamless user experience.

Branding

• Definition is establishing a distinct identity.

Elements of Branding

• A brand name provides a unique identity.

Brand Marks

• Wordmark examples include Coca-Cola.
• Lettermark examples include IBM.
• Pictorial mark examples include Apple.
• Abstract mark examples include Nike Swoosh.
• Emblem examples include Starbucks.
• Combination mark examples include Adidas.
• Mascot examples include KFC's Colonel Sanders.

Labeling & Packaging

• Labeling includes product name, ingredients, instructions, and expiration date, as well as barcodes, warnings, certifications, and branding.
• Packaging provides protection, information, visual appeal, and functionality, as well as legal compliance, shelf appeal, and sustainability.

Standard Package Sizes

• Boxes come in small, medium, and large sizes.
• Bottles & jars are available in 250ml, 500ml, and 1L+ sizes.
• Cans are available in sizes like 8oz, 12oz, and 16oz+.
• Pouches & bags range from 100g-5kg.
• Labels are commonly 2"x4" or 3"x5".

Market Segment & Target Audience

• A market segment consists of groups with shared characteristics.
• The target audience includes primary direct consumers.
• Secondary audiences include influencers.
• Tertiary audiences are indirect.

Factors in Identifying the Target Audience

• Identification involves demographics, location, interests, behaviors, spending power, and competitors.

Design Brief

• Definition outlines project objectives, scope, audience, and deliverables.

Key Components

• Key elements include project background, objectives, audience, timeline, budget, design preferences, key messages, and the approval process.

Familiarity with Graphics Applications

• Raster editors include Adobe Photoshop and GIMP.
• Vector editors include Adobe Illustrator and Inkscape.
• Page layout software includes InDesign and QuarkXPress.
• 3D modeling software includes Autodesk Maya and Blender.
• Animation software includes After Effects and Toon Boom.
• Video editing software includes Premiere Pro and Avid.

Intellectual Property Rights

• A patent protects innovations for a 20-year duration.
• A trademark identifies a brand and is renewable every 10 years.
• A trade secret involves confidential business information with no time limit.
• Copyright protects creative works for 50+ years post-creator's death.

Physical vs. Intellectual Property

• Physical property is tangible, allows exclusive use, and rarely involves ownership disputes.
• Intellectual property is intangible, can be used by multiple people, and is prone to theft.

Factors Affecting Visual Graphic Design

• Purpose means function determines design choices.
• Target audience involves tailoring content to consumers.
• Medium depends on print vs. digital constraints.
• Brand identity involves aligning with brand aesthetics.
• Design trends involve balancing trends with timelessness.
• Constraints refers to budget, format, and technical limitations.
• Personal style is the designer's unique influence.