30 Questions
What is the main purpose of a storyboard in video production?
To represent how the video will unfold shot by shot
What is the primary function of motion media?
To create various interpretations
How is a photograph defined based on the text provided?
A recording of moving visual images made digitally or on videotape
What does the text refer to as 'PlainText'?
A simple and flexible way of presenting information
Which element is NOT mentioned as being part of motion media according to the text?
Emotion
What does the text define as 'Social Media'?
A source of motion media
What is the purpose of experts, scientists, and other professionals appearing in ads?
To lend credibility to the product or idea being sold
Which rhetorical technique is used when an ad convinces the audience that the speaker is credible?
Ethos
What does the Bandwagon strategy in advertising suggest?
You should join the crowd by using a product
What is the main purpose of using humor in advertisements?
To connect a good feeling to the product
Which of the following is an example of a rhetorical technique used in advertising?
Lending credibility to the speaker
What role does a jingle play in advertising?
Creating catchy sounds or rhythms for memory retention
What types of emotions does the DECORATIVE category cater to?
Celebrations and horror
Which of the following is NOT considered a type of visual media mentioned in the text?
Podcasts
What distinguishes formally produced visual media from informally produced visual media?
Source of production
In terms of Visual Media and Information, what is meant by 'visual representations'?
Sources of information displayed through images
Which of the following is NOT listed as a type of Visual Media in the text?
Podcasts
What are some sources where visual representations can be hosted according to the text?
Printed publications, broadcast media, internet, etc.
What is the primary purpose of visual information?
To gain attention, create meaning, and facilitate retention
How are informally produced motion media typically created?
By individuals often for personal use
What is one of the steps involved in the formal production of animations?
Writing the story and creating a storyboard
How are videos different from animations in terms of production?
Videos are acted out instead of drawn for scenes
What do Video Codecs do in terms of video files?
Compresses and decompresses video files
Which type of motion media uses large resources due to its nature?
Video formats/Video Codecs
What is the main focus of an advertisement that uses pathos?
Eliciting an emotional response
Which of the following is a strategy associated with pathos in advertising?
Using sex appeal
What type of appeal does an advertisement that focuses on logos primarily use?
Appeal to logic
Which of the following best describes the purpose of an advertisement using logos?
Focusing on facts and specifications
What does Media and Information Literacy (MIL) aim to enable people to do?
Critically question what they have read, heard, and learned
Which of the following is a common focus of Media and Information Literacy according to the text?
Analyze and evaluate media texts
Study Notes
Types of Text
- Plain Text: consisting of fixed-size characters, unformatted, and having essentially the same type of appearance
- Decorative Text: caters to a wide variety of emotions (celebrations, horror, fear, etc.)
Visual Media and Information
- Sources of information in the form of visual representations
- Types: photography, video, screenshots, infographics, datavisualization (charts and graphs), comic strips/cartoons, memes, visual note-taking, etc.
- Formal production: produced by formal organizations such as schools, government, and established media/publishing outfits
- Informal production: produced by individuals often for personal use
Purpose of Visual Information
- Gain attention
- Create meaning
- Facilitate retention
Motion Media
- Can be produced formally and informally
- Formal production: created by professionals who follow industry standards
- Steps in formal production of animations:
- Writing the story and script
- Sketching major scenes
- Adding background music and details
- Rendering drawings
- Editing and producing the final product
- Video production is similar, except scenes are acted out and shot
Rhetoric Techniques in Advertising
- Ethos: appeal to character, involving statistics from experts, brand association, expert testimonials, and celebrity endorsements
- Pathos: appeal to emotion, evoking an emotional response in the consumer
- Logos: appeal to logic or reason, providing evidence and statistics about the product
Media and Information Literacy (MIL)
- Enables people to question critically what they have read, heard, and learned
- Involves analyzing and evaluating media and information texts
Test your knowledge on visual information and motion media with this quiz. Explore the primary purposes of visual information and the differences between formally and informally produced motion media.
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