18 Questions
What is a key consideration when designing a text for a target audience?
The purpose of the text
What is the primary goal of a text when conveying information or ideas?
To send a specific message to the target audience
What is an important aspect of being a media and information literate individual?
Generating greater political participation
What is the term used to describe the representation or style of a text in a digital format?
Typeface
What is the range of emphases in media literacy training?
Including informed citizenship, aesthetic appreciation, social advocacy, self-esteem, and consumer competence
What is a characteristic of a well-written text?
It is carefully written with the intent of sending a specific message
What is the primary purpose of visual information?
To gain attention, create meaning, and facilitate retention
What distinguishes formally produced visual media from informally produced ones?
The type of organization that produces it
Which of the following is an example of a formally produced visual medium?
A video produced by a school
What is the purpose of a visual design element, such as a line?
To describe a shape or outline
What is the main difference between serif and sans serif fonts?
The style of the font
What is the term for the use of visual images to aid learning through the use, analysis, evaluation, and production of visual media?
Visual information
What is the primary purpose of a storyboard in motion media?
To plan and visualize a sequence of events
What is one key difference between formally and informally produced motion media?
Formal productions are created by professionals following industry standards
In what format are animations often presented?
GIF
What is the purpose of codecs in motion media?
To compress and decompress video files
What is the first step in the formal production of animations?
Writers and directors create the storyboard
What is one key difference between the production of animations and videos?
Videos use live-action footage, while animations use drawings
Study Notes
Media Literacy Training
- Emphasizes informed citizenship, aesthetic appreciation and expression, social advocacy, self-esteem, and consumer competence
- Can improve quality of life, generate greater political participation, create better economic opportunities, and enhance learning environments
Dimensions of Text Information and Media
- Text can be a simple and flexible format for presenting information or conveying ideas
- Can be handwritten, printed, or displayed on-screen
- Can be short (single sentence or phrase) or lengthy (news articles or investigative reporting)
- Carefully written with the intent of sending a specific message to the target audience
- Key elements of text media and information design:
- Target audience
- Author or sender
- Key content
- Purpose
- Form/style
- Format
Text as Visual
- Typeface (font, font type, or type) refers to the representation or style of text in digital format
- Comprised of alphabets, numbers, punctuation marks, symbols, and special characters
- Contrast can be achieved through various ways, such as:
- Large font with a small font
- Serif and sans serif
- Thin elements with thin elements
- Cool color and warm color
Visual Information and Media
- A picture can convey a thousand words and is a powerful tool for maximizing learning
- Visual media and information include materials, programs, and applications used to aid learning
- 3 types of visual media:
- Photography
- Video
- Screenshots, infographics, data visualization, comic strips/cartoons, memes, and visual note-taking
- Formally produced visual media come from organizations such as schools, government, and established media/publishing outfits
- Informally produced visual media are created by individuals for personal use
- Purpose of visual information:
- Gain attention
- Create meaning
- Facilitate retention
- Visual design elements:
- Line: describes a shape or outline, can create texture, and can be thick or thin
Motion Information and Media
- Each picture is a frame, and motion is created by rendering or showing several frames per second
- 24 frames or more per second makes for a smooth animation
- Videos, film, and slides also make use of frames
- A sequence of graphics or images follows a storyboard to create a story
- Motion media can be produced formally and informally
- Formal production of animations steps:
- Writing the story
- Script is written and dialogue is recorded
- Animators sketch major scenes
- In-betweeners fill in the gaps
- Background music and background details are added
- Drawings are rendered
- Videos are produced in the same manner, except that instead of drawing scenes, they are acted out and shot
Motion Media Formats, Types, and Sources
- According to format:
- Animations (animated gifs, Flash, Shockwave, Dynamic HTML)
- Video formats/codecs (compresses and decompresses video files)
Explore the importance of visual representation in learning and how to effectively use contrast, color, and other elements to maximize its impact. Learn about the various tools and applications used to create and present visual information.
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