Vision & Mission Statements: Organizational Development

Shared Vision and Mission Statement

• A shared vision is important for an organization because it provides a common direction and purpose for all members.
• The purpose of a vision statement is to define the organization's desired future state, inspiring and motivating employees.

Developing a Mission Statement

• Participation from diverse managers is important in developing the mission because it ensures that different perspectives and expertise are considered.
• The purpose of a mission statement is to define the organization's purpose, responsibilities, and scope.

Characteristics of Effective Mission Statements

• Effective mission statements are concise, flexible, and inspiring, providing a clear sense of direction and purpose.

Example of Vision Statement

• Example: "To be the world's most customer-centric company, where customers can find and discover anything they might want to buy online."

Components of a Mission Statement

• Main components of a mission statement include: purpose, responsibilities, and scope.

External Assessment

• External assessment is important because it helps identify opportunities and threats, enabling organizations to adapt to changing environmental conditions.
• Examples of social and demographic forces that impact businesses include: changing demographics, consumer attitudes, and technological advancements.
• Key sources of information for external assessment include: market research, customer feedback, and competitor analysis.

Competitive U.S. Firms

• Most competitive U.S. firms are characterized by: innovation, agility, and a strong focus on customer satisfaction.