18 Questions
What type of marketing channel system involves the ownership of all levels of production or distribution by a single company?
Corporate vertical marketing system
Which type of vertical marketing system involves one entity that is of a certain size and influences control over other channel partners?
Administered vertical marketing system
What is the primary characteristic of a horizontal marketing system?
Entities acting together as one team to provide service to end users
What type of arrangement exists between channel members in Contractual VMS?
Convenient arrangements to obtain economies of scale
In which type of vertical marketing system do entities including the company act independently to run profitable businesses?
Corporate vertical marketing system
Which marketing channel system involves entities acting as one team to provide service to end users?
Horizontal marketing system
Which type of marketing system involves companies working together to provide benefits, even if they are unrelated?
Horizontal marketing systems
What do companies adopting Multi-Channel marketing systems use to reach different customer segments?
Two or more marketing channels
What type of system allows one entity to dictate terms like stock levels and shelf space allocation to retailers?
Administered vertical marketing system
What is an example of a Franchise organization mentioned in the text?
Cafe-Coffee Day
In which type of marketing system do supermarkets have ATMs of leading banks in their premises?
Horizontal marketing systems
What are businesses involved in when they get together to obtain economies of scale in a Contractual VMS?
Obtaining economies of scale
Which flow in marketing channels involves the movement of the physical product from the manufacturer to the ultimate consumer?
Product flow
In marketing channels, which flow identifies the individuals who participate in the flow of information either up or down the channel?
Information flow
Which flow in marketing channels deals with the movement of title through the channel?
Ownership flow
Which type of marketing channel system depends on a variety of channel partners based on business needs and customer service levels?
Administered vertical marketing system
In which marketing channel system do companies use a network of interdependent companies to help them sell more effectively?
Horizontal marketing systems
Which marketing channel system involves channel members being bound by legal agreements spelling out their rights and obligations?
Contractual VMS
Test your knowledge on vertical marketing systems, including contractual VMS and franchise organizations. Explore the relationship between channel members and ways to increase sales through economies of scale.
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