Podcast
Questions and Answers
What type of marketing channel system involves the ownership of all levels of production or distribution by a single company?
What type of marketing channel system involves the ownership of all levels of production or distribution by a single company?
- Corporate vertical marketing system (correct)
- Contractual VMS
- Horizontal marketing system
- Multi-channel marketing system
Which type of vertical marketing system involves one entity that is of a certain size and influences control over other channel partners?
Which type of vertical marketing system involves one entity that is of a certain size and influences control over other channel partners?
- Franchise organization
- Horizontal marketing system
- Corporate VMS
- Administered vertical marketing system (correct)
What is the primary characteristic of a horizontal marketing system?
What is the primary characteristic of a horizontal marketing system?
- One entity dictating terms to retailers based on market share
- Entities acting independently to run a profitable business
- Ownership of all levels of production by a single company
- Entities acting together as one team to provide service to end users (correct)
What type of arrangement exists between channel members in Contractual VMS?
What type of arrangement exists between channel members in Contractual VMS?
In which type of vertical marketing system do entities including the company act independently to run profitable businesses?
In which type of vertical marketing system do entities including the company act independently to run profitable businesses?
Which marketing channel system involves entities acting as one team to provide service to end users?
Which marketing channel system involves entities acting as one team to provide service to end users?
Which type of marketing system involves companies working together to provide benefits, even if they are unrelated?
Which type of marketing system involves companies working together to provide benefits, even if they are unrelated?
What do companies adopting Multi-Channel marketing systems use to reach different customer segments?
What do companies adopting Multi-Channel marketing systems use to reach different customer segments?
What type of system allows one entity to dictate terms like stock levels and shelf space allocation to retailers?
What type of system allows one entity to dictate terms like stock levels and shelf space allocation to retailers?
What is an example of a Franchise organization mentioned in the text?
What is an example of a Franchise organization mentioned in the text?
In which type of marketing system do supermarkets have ATMs of leading banks in their premises?
In which type of marketing system do supermarkets have ATMs of leading banks in their premises?
What are businesses involved in when they get together to obtain economies of scale in a Contractual VMS?
What are businesses involved in when they get together to obtain economies of scale in a Contractual VMS?
Which flow in marketing channels involves the movement of the physical product from the manufacturer to the ultimate consumer?
Which flow in marketing channels involves the movement of the physical product from the manufacturer to the ultimate consumer?
In marketing channels, which flow identifies the individuals who participate in the flow of information either up or down the channel?
In marketing channels, which flow identifies the individuals who participate in the flow of information either up or down the channel?
Which flow in marketing channels deals with the movement of title through the channel?
Which flow in marketing channels deals with the movement of title through the channel?
Which type of marketing channel system depends on a variety of channel partners based on business needs and customer service levels?
Which type of marketing channel system depends on a variety of channel partners based on business needs and customer service levels?
In which marketing channel system do companies use a network of interdependent companies to help them sell more effectively?
In which marketing channel system do companies use a network of interdependent companies to help them sell more effectively?
Which marketing channel system involves channel members being bound by legal agreements spelling out their rights and obligations?
Which marketing channel system involves channel members being bound by legal agreements spelling out their rights and obligations?
