Market Integration

True or false: Market integration refers to the expansion of firms by consolidating additional marketing functions and activities under single management?

True or false: Horizontal integration in marketing refers to the combination of some marketing agencies to reduce effective competition in the market?

True or false: FB's acquisition of IG in 2012 led to the increase in FB's market share and product line, and reduced competition?

True or false: Vertical integration in marketing refers to firms combining to form a union and reduce their effective number in the market?

True or false: Market integration does not have any influence on the market conduct of firms and their marketing productivity?

Market Integration and Types of Integration

Market integration refers to the expansion of firms by consolidating additional marketing functions and activities under single management: TRUE
Horizontal integration in marketing refers to the combination of firms at the same stage of production, resulting in a single entity with greater control over the market: TRUE
Example of horizontal integration: Facebook's acquisition of Instagram in 2012, which led to an increase in Facebook's market share and product line, and reduced competition: TRUE
Vertical integration in marketing refers to the combination of firms at different stages of production, resulting in a single entity with greater control over the entire production process: TRUE
Vertical integration does not refer to firms combining to form a union and reduce their effective number in the market: FALSE
Market integration can have an influence on the market conduct of firms and their marketing productivity: TRUE

Test your knowledge on market integration and its impact on firms and marketing productivity. Understand the concept of degree of integration and its influence on market conduct and efficiency.