Chapter 3 CS
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Questions and Answers

What are some obstacles to exploiting 'Scale' and 'Scope' according to the text?

  • Innovative product development
  • Embracing changes easily
  • Flexible implementation strategies
  • Poor analysis/cost planning (correct)
  • Which of the following is NOT an obstacle mentioned in the text to exploiting 'Scale' and 'Scope'?

  • Problems with relatedness definition
  • Cost-effective planning (correct)
  • Core Rigidities
  • Implementation difficulties
  • What type of integration does McDonald's exemplify in the text?

  • Horizontal integration (correct)
  • Vertical integration
  • Backward integration
  • Conglomerate integration
  • Which term refers to the challenges associated with introducing new processes according to the text?

    <p>Implementation difficulties</p> Signup and view all the answers

    What is one of the problems concerning 'RELATEDNESS' mentioned in the text?

    <p>Inertia due to institutionalized capabilities</p> Signup and view all the answers

    What is NOT considered a primary activity in the extended model of the value chain?

    <p>Human Resource Management</p> Signup and view all the answers

    Which function is responsible for R&D and product/process improvement in the extended value chain model?

    <p>Technology Development</p> Signup and view all the answers

    In the value chain, which activity is NOT part of operations?

    <p>Sales Force Admin</p> Signup and view all the answers

    What is the main focus of Procurement in the value chain?

    <p>Purchasing of raw materials, machines, supplies</p> Signup and view all the answers

    Which area is NOT directly related to Outbound Logistics in the value chain?

    <p>Technology Development</p> Signup and view all the answers

    What is the purpose of dividing a firm's activities into discrete processes through the value chain analysis?

    <p>To examine costs and differentiation simultaneously</p> Signup and view all the answers

    In a Corporate Value Chain Analysis, how is an organization or corporation viewed?

    <p>As an internal value chain with discrete activities</p> Signup and view all the answers

    What does 'Added value' refer to in the context of industry value chain analysis?

    <p>The total value created by an industry including relevant businesses</p> Signup and view all the answers

    What does downstream value chain refer to in the context of value chain analysis?

    <p>Delivery to customers</p> Signup and view all the answers

    Which unit of observation is considered in Industry Value Chain Analysis?

    <p>Industry or industry sector</p> Signup and view all the answers

    Which of the following corporate expansion alternatives involves acquiring new companies in similar industries or markets?

    <p>Diversification in related businesses</p> Signup and view all the answers

    What is a key characteristic of vertical integration as a corporate expansion alternative?

    <p>Controlling different stages of the value chain</p> Signup and view all the answers

    Which company's expansion strategy example involves backward integration into multimedia and overseas markets?

    <p>Microsoft</p> Signup and view all the answers

    In the context of corporate scope, What does Ansoff's Product/Market framework focus on?

    <p>Expansion through diversifying products and markets</p> Signup and view all the answers

    What is an example of P&G's diversification strategy from the provided text?

    <p>Pharmaceuticals (1978)</p> Signup and view all the answers

    What is the main difference between Integration and Diversification in the context of corporate strategy?

    <p>Integration involves concentration while Diversification involves expansion across industries.</p> Signup and view all the answers

    What is a key decision that management needs to make regarding Diversification?

    <p>Determining how many unrelated business links to establish.</p> Signup and view all the answers

    In the context of Corporate Strategy, what does Vertical Integration primarily aim to achieve?

    <p>Coordinating different areas of the value chain.</p> Signup and view all the answers

    How does 'Related' Diversification differ from 'Unrelated' Diversification?

    <p>'Related' focuses on businesses connected to the core operations, while 'Unrelated' ventures into distinct areas.</p> Signup and view all the answers

    What is a fundamental question related to the degree of Vertical Integration that management must address?

    <p>Which part of the value chain should be controlled by the firm?</p> Signup and view all the answers

    What is the main reason for Apple's aim to produce its own chips?

    <p>To increase hardware/software integration</p> Signup and view all the answers

    In the context of corporate strategy, what does the term 'vertical integration' refer to?

    <p>Expanding into different stages of the value chain</p> Signup and view all the answers

    How does a corporation benefit from identifying potential synergies between different product lines and businesses?

    <p>By achieving Economies of Scope</p> Signup and view all the answers

    What is a key consideration when exploring the value chain for every product in reference to activities?

    <p>Identifying value-generating resources and activities</p> Signup and view all the answers

    How does vertical integration contribute to corporate strategy?

    <p>By increasing control over the supply chain</p> Signup and view all the answers

    What are the three dimensions of scope discussed in the text?

    <p>Vertical Integration, Geographical Direction, Product/Market</p> Signup and view all the answers

    In what way has Disney applied economies of scale?

    <p>By expanding its theme parks globally</p> Signup and view all the answers

    Which of the following represents an example of vertical integration in Disney's operations?

    <p>Acquiring a movie production studio</p> Signup and view all the answers

    What is a key advantage associated with economies of scale?

    <p>Enhanced bargaining power with suppliers</p> Signup and view all the answers

    Which problem area can arise from utilizing scale and scope economies?

    <p>Coordination and communication difficulties</p> Signup and view all the answers

    How can Disney benefit from geographic diversification?

    <p>By minimizing risk exposure to local market conditions</p> Signup and view all the answers

    What is a distinguishing feature of economies of scope compared to economies of scale?

    <p>Economies of scope involve cost savings from producing multiple products, while economies of scale involve cost savings from producing large volumes of a single product.</p> Signup and view all the answers

    Which type of corporate strategy involves expanding operations to cover multiple stages of the value chain?

    <p>Related Diversification Strategy</p> Signup and view all the answers

    What does 'economies of scale' refer to in the context of corporate strategy?

    <p>Decreasing average costs as production volume increases</p> Signup and view all the answers

    How can a company leverage economies of scope to gain a competitive advantage?

    <p>By achieving cost savings through producing a variety of related products</p> Signup and view all the answers

    Economies of Scope exist when it is less costly to combine two or more product lines in one firm than to produce them ______

    <p>separately</p> Signup and view all the answers

    If economies of scope exist, corporations attempt to increase their variety of ______

    <p>products</p> Signup and view all the answers

    To exploit economies of scope, a firm must 'leverage competencies' or 'compete on ______'

    <p>capabilities</p> Signup and view all the answers

    Economies of Scope are not only related to the physical production process but also to observable ______ resources

    <p>intangible</p> Signup and view all the answers

    When savings can be achieved through the production and sale of many products across functions or units, it is referred to as ______

    <p>SYNERGY</p> Signup and view all the answers

    Formal representation of economies of scope: C(x+y) < C(x) + C(y). This equation indicates that combining products costs less than producing them ______

    <p>separately</p> Signup and view all the answers

    Economies of scope are also known as 'joint production ______'

    <p>economies</p> Signup and view all the answers

    Session 3: Scale and Scope within an Industry Prof.Dr.Artur Baldauf © Artur Baldauf l Department of Management l University of Bern Corporate Strategy 1 Discussion Disney Case Question 1: Make an example for each dimension of scope (vertical integration, geographical direction and product/market) based on ________.

    <p>Disney</p> Signup and view all the answers

    Session 3: Scale and Scope within an Industry Prof.Dr.Artur Baldauf © Artur Baldauf l Department of Management l University of Bern Corporate Strategy 2 Discussion Disney Case Question 2: How or where do you think Disney has applied economies of ________?

    <p>scale</p> Signup and view all the answers

    Session 3: Scale and Scope within an Industry Prof.Dr.Artur Baldauf © Artur Baldauf l Department of Management l University of Bern Corporate Strategy 5 Chapter 3: Scale and Scope Within an Industry Learning Goals: Examine the dimensions of ________. Understand the meaning of economies of scale and scope. Recognize problem areas that arise from the use of scale and scope economies.

    <p>scope</p> Signup and view all the answers

    Session 3: Scale and Scope within an Industry Prof.Dr.Artur Baldauf © Artur Baldauf l Department of Management l University of Bern Corporate Strategy 6 Chapter 3: Contents Introduction Dimensions of Corporate Scope Economies of ________ (Size/Market Share, Efficiency) EoS vs.

    <p>Scale</p> Signup and view all the answers

    In the value chain, which activity is NOT part of ________?

    <p>operations</p> Signup and view all the answers

    What is a key advantage associated with economies of ________?

    <p>scale</p> Signup and view all the answers

    How can a company leverage economies of ________ to gain a competitive advantage?

    <p>scope</p> Signup and view all the answers

    In the Value Chain analysis, Firm Infrastructure includes general management, accounting, finance, and __________ planning

    <p>strategic</p> Signup and view all the answers

    Human Resource Management involves recruiting, training, and __________

    <p>development</p> Signup and view all the answers

    Technology Development focuses on R&D and product/process __________

    <p>improvement</p> Signup and view all the answers

    Procurement includes purchasing of raw materials, machines, and __________

    <p>supplies</p> Signup and view all the answers

    Inbound Logistics involves operations like machining, handling, and __________

    <p>testing</p> Signup and view all the answers

    Outbound Logistics and Marketing & Sales are part of the __________ activities

    <p>primary</p> Signup and view all the answers

    Extended Model of the Value Chain includes support activities like Technology Development and __________

    <p>Procurement</p> Signup and view all the answers

    Marketing Management, Operations, and Advertising are part of the primary activities in the __________ model

    <p>Extended</p> Signup and view all the answers

    Sales Force and Admin are part of the __________ activities in the Value Chain

    <p>Support</p> Signup and view all the answers

    Service activities include installation, repair, and providing __________

    <p>parts</p> Signup and view all the answers

    Demand for ??______ Integration forwards backwards Is size crucial?

    <p>Vertical</p> Signup and view all the answers

    Economies of Scale (EoS) and Economies of Scale exist, when average costs are falling over the relevant range of output (at capacity) Single-site: related to the size of the manufacturing unit (physical) Multiple-site: related to more plants (more nonphysical i.e. ________

    <p>economies</p> Signup and view all the answers

    Vertical integration will only be an alternative, if the ________ be improved.

    <p>costs</p> Signup and view all the answers

    Types: Forward, Backward, Taper, Full © Artur Baldauf l Department of Management l University of Bern Corporate Strategy 13 Economies of Scale (EoS) and Economies of Scale exist, when average costs are falling over the relevant range of output (at capacity) Single-site: related to the size of the manufacturing unit (physical) Multiple-site: related to more plants (more nonphysical i.e. ________

    <p>nonphysical</p> Signup and view all the answers

    Does size exist – such as cost advantages? Is market power beneficial? Are there limits to size? Is variety demanded?… Types: Forward, Backward, Taper, Full © Artur Baldauf l Department of Management l University of Bern Corporate Strategy 13 Economies of Scale (EoS) and Economies of Scale exist, when average costs are falling over the relevant range of output (at capacity) Single-site: related to the size of the manufacturing unit (physical) Multiple-site: related to more plants (more nonphysical i.e. ________

    <p>variety</p> Signup and view all the answers

    Existing questions. Do NOT ask these: What is NOT considered a primary activity in the extended model of the value chain? In the context of corporate strategy, what does the term 'vertical integration' refer to? Which of the following corporate expansion alternatives involves acquiring new companies in similar industries or markets? How does 'Related' Diversification differ from 'Unrelated' Diversification? What is the main difference between Integration and Diversification in the context of corporate strategy? In what way has Disney applied economies of scale? How does a corporation benefit from identifying potential synergies between different product lines and businesses? What type of integration does McDonald's exemplify in the text? What is the purpose of dividing a firm's activities into discrete processes through the value chain analysis? Which company's expansion strategy example involves backward integration into multimedia and overseas markets? Which function is responsible for R&D and product/process improvement in the extended value chain model? What is a key advantage associated with economies of scale? How does vertical integration contribute to corporate strategy? What is the main focus of Procurement in the value chain? What are some obstacles to exploiting 'Scale' and 'Scope' according to the text? In the value chain, which activity is NOT part of operations? What is one of the problems concerning 'RELATEDNESS' mentioned in the text? What does 'economies of scale' refer to in the context of corporate strategy? What does downstream value chain refer to in the context of value chain analysis? What is a fundamental question related to the degree of Vertical Integration that management must address? What is the main reason for Apple's aim to produce its own chips? Which problem area can arise from utilizing scale and scope economies? Which type of corporate strategy involves expanding operations to cover multiple stages of the value chain? Which area is NOT directly related to Outbound Logistics in the value chain? How can a company leverage economies of scope to gain a competitive advantage? What is a key consideration when exploring the value chain for every product in reference to activities? What is an example of P&G's diversification strategy from the provided text? What is a key characteristic of vertical integration as a corporate expansion alternative? What are the three dimensions of scope discussed in the text? What is a distinguishing feature of economies of scope compared to economies of scale? What does 'Added value' refer to in the context of industry value chain analysis? Which of the following represents an example of vertical integration in Disney's operations? In the context of Corporate Strategy, what does Vertical Integration primarily aim to achieve? Which term refers to the challenges associated with introducing new processes according to the text? Which of the following is NOT an obstacle mentioned in the text to exploiting 'Scale' and 'Scope'? In a Corporate Value Chain Analysis, how is an organization or corporation viewed? Which unit of observation is considered in Industry Value Chain Analysis? In the context of corporate scope, What does Ansoff's Product/Market framework focus on? How can Disney benefit from geographic diversification? What is a key decision that management needs to make regarding Diversification?

    <p>©</p> Signup and view all the answers

    Nike: Why does Nike mainly outsource the production of its products? Vertical integration will only be an alternative, if the ________ be improved. Questions: Does size exist – such as cost advantages? Is market power beneficial? Are there limits to size? Is variety demanded?… Types: Forward, Backward, Taper, Full © Artur Baldauf l Department of Management l University of Bern Corporate Strategy 13 Economies of Scale (EoS) and Economies of Scale exist, when average costs are falling over the relevant range of output (at capacity) Single-site: related to the size of the manufacturing unit (physical) Multiple-site: related to more plants (more nonphysical i.e.

    <p>costs</p> Signup and view all the answers

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