Corporate Strategy Quiz: Vertical Integration
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Questions and Answers

What is the primary focus of a horizontal integration strategy in business?

  • Taking over businesses that act as outlets
  • Expanding into new geographical markets
  • Acquiring businesses that provide raw materials
  • Collaborating with other businesses in the same industry (correct)
  • Which strategy in business involves seeking control over the entire supply chain from raw materials to distribution channels?

  • Joint venture
  • Market development
  • Horizontal integration
  • Vertical integration (correct)
  • In the context of corporate strategy, what does market development primarily involve?

  • Targeting new customer segments or geographical areas (correct)
  • Exploring new product lines within the same market
  • Acquiring businesses that provide raw materials
  • Investing in research and development for new technologies
  • What distinguishes joint venture from the other corporate strategies mentioned?

    <p>Collaborating with another company for a specific project</p> Signup and view all the answers

    Why would a company engage in horizontal integration?

    <p>To reduce competition and increase market share</p> Signup and view all the answers

    Study Notes

    Corporate Strategy

    • Vertical integration involves taking over other businesses that provide raw materials or act as outlets.
    • This strategy is distinct from horizontal integration, market development, and joint ventures.
    • Vertical integration allows companies to control their supply chain and distribution channels.

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    Description

    Test your knowledge on corporate strategies by identifying which specific strategy involves taking over other businesses that provide raw materials or act as outlets. Choose the correct option from the given choices.

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