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Questions and Answers
What is the primary focus of a horizontal integration strategy in business?
What is the primary focus of a horizontal integration strategy in business?
- Taking over businesses that act as outlets
- Expanding into new geographical markets
- Acquiring businesses that provide raw materials
- Collaborating with other businesses in the same industry (correct)
Which strategy in business involves seeking control over the entire supply chain from raw materials to distribution channels?
Which strategy in business involves seeking control over the entire supply chain from raw materials to distribution channels?
- Joint venture
- Market development
- Horizontal integration
- Vertical integration (correct)
In the context of corporate strategy, what does market development primarily involve?
In the context of corporate strategy, what does market development primarily involve?
- Targeting new customer segments or geographical areas (correct)
- Exploring new product lines within the same market
- Acquiring businesses that provide raw materials
- Investing in research and development for new technologies
What distinguishes joint venture from the other corporate strategies mentioned?
What distinguishes joint venture from the other corporate strategies mentioned?
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Why would a company engage in horizontal integration?
Why would a company engage in horizontal integration?
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Study Notes
Corporate Strategy
- Vertical integration involves taking over other businesses that provide raw materials or act as outlets.
- This strategy is distinct from horizontal integration, market development, and joint ventures.
- Vertical integration allows companies to control their supply chain and distribution channels.
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