5 Questions
What is the primary focus of a horizontal integration strategy in business?
Collaborating with other businesses in the same industry
Which strategy in business involves seeking control over the entire supply chain from raw materials to distribution channels?
Vertical integration
In the context of corporate strategy, what does market development primarily involve?
Targeting new customer segments or geographical areas
What distinguishes joint venture from the other corporate strategies mentioned?
Collaborating with another company for a specific project
Why would a company engage in horizontal integration?
To reduce competition and increase market share
Study Notes
Corporate Strategy
- Vertical integration involves taking over other businesses that provide raw materials or act as outlets.
- This strategy is distinct from horizontal integration, market development, and joint ventures.
- Vertical integration allows companies to control their supply chain and distribution channels.
Test your knowledge on corporate strategies by identifying which specific strategy involves taking over other businesses that provide raw materials or act as outlets. Choose the correct option from the given choices.
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