Value Chain vs. Supply Chain

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Questions and Answers

Which of the following primarily describes the focus of a supply chain?

  • Enhancing product quality to gain a competitive edge.
  • Adding value at every stage of production, from raw material acquisition to final product delivery.
  • Managing the flow of goods from raw materials to finished products to deliver products/services to customers. (correct)
  • Integrating marketing, sales, and customer service to improve consumer perception.

In what way does a value chain primarily seek to provide an advantage for a business?

  • By adding value at each stage to enhance product quality and consumer perception. (correct)
  • By streamlining the supply of raw materials to manufacturers.
  • By reducing operational costs through efficient logistics.
  • By ensuring products reach customers quickly and efficiently.

What is the MOST LIKELY outcome of concentrating on improvements to consumer perception and product quality?

  • Gaining a competitive advantage. (correct)
  • Reduction in raw material costs.
  • Increased logistical efficiency.
  • Improved supply chain management.

Which element distinguishes a supply chain from a value chain?

<p>Integrating sales and marketing. (D)</p> Signup and view all the answers

Considering the differences between a supply chain and a value chain, which action is MOST representative of a value chain approach?

<p>Redesigning product packaging to appeal to consumers. (C)</p> Signup and view all the answers

How does the 'sequence' category differentiate a supply chain from a value chain?

<p>Supply chain follows 'Product Request to Customer,' while value chain follows 'Customer Request to Product'. (C)</p> Signup and view all the answers

What is the core conceptual difference between the supply chain and the value chain?

<p>The supply chain focuses on moving the product, while the value chain concentrates on enhancing the product for the client. (D)</p> Signup and view all the answers

Michael Porter's 'Competitive Advantage' introduces value chain analysis as a means to:

<p>Identify individual activities and analyze their contribution to a firm's competitive strength. (A)</p> Signup and view all the answers

According to value chain analysis, which activities are directly involved in the physical creation, sale, and transfer of a product?

<p>Primary Activities (C)</p> Signup and view all the answers

Which of the following would be categorized as a primary activity in Porter's value chain model?

<p>Marketing and Sales (B)</p> Signup and view all the answers

What role does 'inbound logistics' play within a company's primary activities?

<p>It is concerned with receiving, storing, and distributing inputs internally. (D)</p> Signup and view all the answers

How do 'manufacturing operations' contribute to creating value in the value chain?

<p>By converting inputs into finished products or outputs ready for sale. (B)</p> Signup and view all the answers

How are 'outbound logistics' best described within the context of value chain activities?

<p>Activities that deliver a product or service to the customer. (D)</p> Signup and view all the answers

What is the primary goal of 'marketing and sales' as a value chain activity?

<p>To create awareness and persuade clients to choose a product over competitors'. (B)</p> Signup and view all the answers

What characterizes 'services' as a part of the value chain activities?

<p>Activities that increase product or service value after it has been purchased. (B)</p> Signup and view all the answers

What do support activities in the value chain primarily do?

<p>Support primary activities through procurement, tech development, HR, and infrastructure. (D)</p> Signup and view all the answers

What is primarily managed by 'technological development' in the context of support activities?

<p>The processes around the company's knowledge base and information. (D)</p> Signup and view all the answers

How is the term 'infrastructure' defined in the framework of support activities within the value chain?

<p>It encompasses the company's support systems and functions that allow it to maintain daily operations. (C)</p> Signup and view all the answers

What element is NOT part of the listed elements in a job description?

<p>Employee's personal hobbies (D)</p> Signup and view all the answers

What is the principal aim of screening and shortlisting during recruitment?

<p>Efficiently and accurately reducing the pool of applicants to the most qualified candidates. (A)</p> Signup and view all the answers

What step is involved in screening candidates?

<p>Indicating any queries or concerns in the resume. (A)</p> Signup and view all the answers

What happens during the 'interviewing' stage of recruitment?

<p>Shortlisted candidates undergo multiple interviews to assess their suitability. (A)</p> Signup and view all the answers

What is the final step of the recruitment cycle?

<p>Evaluation and offer of employment. (A)</p> Signup and view all the answers

To ensure a comprehensive assessment, which validation and verification method aligns with the 'Past Performance' recruitment criteria?

<p>Background investigations to confirm job experience. (B)</p> Signup and view all the answers

Which method is used to validate “Proficiency Profile” during the recruitment process?

<p>Demonstration of skills and talents. (C)</p> Signup and view all the answers

During which stage would observation take place to gain insight into an employee's behavior?

<p>Personality profile. (A)</p> Signup and view all the answers

What does a 'Business Model' aim to achieve for a company?

<p>To ensure sustainability and describe how the company works and makes money. (C)</p> Signup and view all the answers

Within the context of a business, what core questions does a business model seek to answer?

<p>Who is the customer, what value can be added, and how at reasonable costs. (C)</p> Signup and view all the answers

Which of the components is part of a business model?

<p>Product design. (B)</p> Signup and view all the answers

What is the primary role of a Business Model Canvas?

<p>To serve as a strategic management tool for developing and documenting new business models. (C)</p> Signup and view all the answers

Who is credited with creating and launching the Business Model Canvas?

<p>Alex Osterwalder and Bill Fischer (C)</p> Signup and view all the answers

What is the business model canvas considered to be?

<p>A prominent tool. (B)</p> Signup and view all the answers

Which components are elements of a business model?

<p>All of the above. (D)</p> Signup and view all the answers

Flashcards

Supply Chain Definition

Focuses on delivering products/services by managing the flow of goods from raw materials to finished products, involving suppliers, manufacturers, distributors, and retailers, with the goal of customer satisfaction through efficient logistics and inventory management.

Value Chain Definition

Focuses on adding value at every stage, from raw material acquisition to final product delivery, involving production, marketing, sales, and customer service, with the goal of competitive advantage by enhancing product quality and consumer perception.

Supply Chain (Definition)

The combination of all the activities, persons, and businesses through which a product is moved from one place to another.

Value Chain (Definition)

Refers to a chain of activities that is indulged in adding value to the product in every single stage till it reaches the end customer.

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Value Chain Sequence

Customer Request - Value Chain - Product

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Supply Chain (Objective)

Consumer Satisfaction

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Value Chain (Objective)

Gaining competitive advantage

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Value Chain (Concept)

To add value to the product to make it presentable to the client.

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Value Chain Analysis Steps

Identification of individual activities and analyzing the value added in each activity and relating it to firm's competitive strength.

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Primary Activities

Those activities involved in the physical creation, sale, transfer, and support of products or services (including after-sale service).

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Inbound Logistics

Deals with receiving, storing, and distributing inputs internally; supplier relationships are key.

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Manufacturing operations

Conversion/transformation of inputs into finished products/outputs that are sold to the customer.

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Outbound Logistics

Activities that deliver your product or service to your customer, like processing orders and warehousing.

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Marketing and Sales

Involve activities that create awareness among the general public regarding the product and distribution.

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Services

Activities that increase the value of product or services after it's been purchased, like installation and maintenance.

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Support Activities

Help the primary activities and include procurement, technology development, human resource management and infrastructure.

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Procurement

What the organization does to get the resources it needs to operate, including finding vendors and negotiating best prices.

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Human resource management

How well a company recruits, hires, trains, motivates, rewards, and retains its workers.

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Technological development

Relate to managing and processing information, as well as protecting a company's knowledge base.

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Infrastructure

A company's support systems and the functions that allow it to maintain daily operations.

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Recruitment Definition

A process that includes everything from recognizing, recruiting, searching, shortlisting, interviewing, choosing, hiring, and onboarding staff.

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Recruitment Planning

Identifying the vacancies that exist, followed by an examination of the work requirements, including the qualifications, skills, and expertise required for the position.

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Job Description Prep

Preparing a detailed job description will let you realize what your potential employees need to do to fulfill the expectations of the position.

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Talent Search

The most important phase of the recruiting process is to find the best candidates, to inspire them, and encourage them to apply.

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Screening Candidates

Screen applicant in minimum qualifications and Sort resumes that have the preferred qualifications.

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Interviewing

The shortlisted applicants must also go into the interview process; a variety of interviews can be arranged for each candidate.

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Offer of Employment

The final step of the recruitment cycle. You should never take it for granted that the candidate will accept your offer.

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Business Model Definition

A conceptual framework that encourages the sustainability of a company and describes how it works and makes money.

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3 Parts of a Business Model

All about product design and how to manufacture a product and Selling the product and finding the right customer to allocate a product and How the business earns money.

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Business Model Canvas

A strategic management and a startup template for the development of new business models or for documentation developed by IMD Professor of Innovation Management, Bill Fischer and Alex Osterwalder.

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Business Model Components

Customer Segments, Value Propositions, Channels, Customer Relationships, Key Activities, Revenue Streams, Key Resources, Key Partnerships and Cost Structure.

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Study Notes

Value Chain vs. Supply Chain

Supply Chain

  • Focuses on delivering products/services to customers, managing the flow of goods from raw materials to finished products.
  • Involves multiple stakeholders including suppliers, manufacturers, distributors, and retailers.
  • Aims for customer satisfaction through efficient logistics and inventory management.

Value Chain

  • Concentrates on adding value at every stage, from raw material acquisition to final product delivery.
  • Encompasses production, marketing, sales, and customer service.
  • Strives for gaining competitive advantage by enhancing product quality and consumer perception.

Differences between Supply Chain and Value Chain

  • Supply chain is the combination of activities and entities that move a product from one place to another.
  • Value chain is a series of activities that build value into a product at every single stage.
  • Supply chain sequence is from Product Request to Supply Chain to the Customer.
  • Value chain sequence is from Customer Request to Value Chain to the Product.
  • Supply chain's objective is consumer satisfaction.
  • Value chain's objective is gaining competitive advantage.
  • Supply chain concept involves conveyance without adding value.
  • Value chain concept involves making the product presentable and adding value for the client.

Value Chain Analysis

  • The concept was introduced by Michael Porter in his book "Competitive Advantage" in 1985.
  • The two major steps in value chain analysis include identification of individual activities.
  • The second is analyzing the value added in each activity and relating it to the firm's competitive strength.
  • Porter splits business activities into main categories using Value Chain Analysis primary and support activities.

Primary Activities

  • Primary activities are those involved in the physical creation, sale, transfer, and support of products or services, including after-sale service.
  • Inbound logistics involve receiving, storing and distributing inputs internally, and relationships with suppliers.
  • Manufacturing operations encompass conversion/transformation of inputs into finished products/outputs that are sold to customers.

Outbound Logistics, Marketing, and Sales & Services

  • Outbound logistics activities deliver the product or service to the customer, including collection, storage, and distribution.
  • Marketing and sales activities create awareness among the public and persuade clients to purchase.
  • All services increase the value of the product or services and are related to activities maintaining the value of product once purchased.

Support Activities

  • Support activities help primary activities and include procurement, technology development, human resource management, and infrastructure.
  • Procurement (purchasing) involves obtaining resources to operate, including raw materials, equipment, and labor, and negotiating best prices.
  • Human resource management includes recruiting, hiring, training, motivating, rewarding, and retaining workers.

Technological Development & Infrastructure

  • Technological development involves managing & processing information and protecting a company's knowledgebase.
  • Infrastructure includes a company's support systems and functions that allow maintaining daily operations, like accounting, legal, administrative, and general management.

Recruitment

  • Recruitment is a process from recognizing, recruiting, searching, shortlisting, interviewing, choosing, hiring, and onboarding staff.
  • Recruitment is identifying, sourcing, screening, shortlisting, and interviewing for jobs.
  • Recruitment also involves choosing people for unpaid roles.

6 Stages in Recruitment Process

  • Recruitment planning begins with identifying vacancies and examining work requirements, including qualifications, skills, and expertise.
  • Job description details what potential employees need to fulfill expectations of the position.
  • Job description must include Title, Duties and Responsibilities.
  • Also include Qualifications and skills, Location, Compensation, Perks, and Benefits.
  • Talent Search that finds the best candidates, recruits can also run job fairs.

Screening and Shortlisting

  • Shortlisting require an efficient and accurate screening process.
  • First screening candidates focus on minimum qualifications.
  • Sort resumes based on preferred qualifications like certifications, experience, expertise, and skills.
  • Then, the shortlist of candidates with both the preferred qualifications and the minimum qualifications.
  • Indicate any concerns or queries on the resume.

Interviewing, Evaluation and Offer

  • Shortlisted applicants must go through the interview process.
  • Evaluation and offer of employment is the final part of the recruitment cycle.
  • Never expect the candidate to accept your offer.

Six Recruitment Criteria

  • Past performance means track record and job experience that need resume submitted and check former employers, school's background.
  • Proficiency profile means brain preferences, intelligence, skills, and talents.
  • Proficiency profile validation in Proficiency and skills Testing, IQ, Myers-Briggs Type Indicator (MBTI).
  • Personality profile means personal conduct, behavior, relationship styles, and personal disposition.
  • This includes on-the-job observation during training, probationary, in-depth interviews (check former employers), and background in community.
  • Psychological profile routine in psychological tests that are EQ tests, Interviewing, and behavioral observations and background investigation.
  • Emotional literacy with maturity attitudes principles need stories veriied thru relatives, supervisors etc.

Potential for Growth & Business Models

  • Potential for growth ambition requires reviewing previous 5 criteria, need to excel and lead. Is the last step in the process after going thru everything
  • Business model focuses on sustainability.
  • Business model is supposed to answer who is ur customer value to add for them.
  • Business model canvas is the most used to design business model.
  • Business model is all about product design.
  • Business model is sellng product and finding right customer allocate a product.
  • Business model, how to the business earn money.

Nine Different Components of a Business Model

  • Customer segments
  • Value propositions
  • Channels
  • Customer relationships
  • Key activities
  • Revenue streams
  • Key resources
  • Key partnerships
  • Cost Structure

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