Questions and Answers
What are the three dimensions used to understand user-experience research methods?
Attitudinal vs. Behavioral, Qualitative vs. Quantitative, Context of Use
Which of the following is NOT a traditional UX research method mentioned?
Most design teams use a wide range of research methods on every project.
False
What does attitudinal research typically aim to measure?
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What is one example of a method that provides insights about users' mental models?
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A/B testing presents changes to a site's design to ______ samples of site visitors.
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What often limits the usefulness of focus groups in usability studies?
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Surveys can help designers track or discover important issues.
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Study Notes
Overview of User-Experience Research Methods
- UX research encompasses a variety of methods to answer diverse questions in user experience design.
- Effective UX design benefits from a combination of multiple research methods rather than relying on only one or two.
- Different methods are categorized using a three-dimensional framework.
Three-Dimensional Framework for UX Research
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Axes of Measurement:
- Attitudinal vs. Behavioral: Distinguishes between "what people say" and "what people do."
- Qualitative vs. Quantitative: Differentiates methods based on the type of data gathered.
- Context of Use: Determines how and where research methods are applied within the product development process.
Attitudinal vs. Behavioral Dimension
- Attitudinal research gathers self-reported data about beliefs and opinions but may be limited by users’ awareness and willingness to disclose their thoughts.
- Behavioral research focuses on actual actions and interactions with the product, providing more reliable insights into user experience.
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Examples:
- Card Sorting: Reveals users' mental models to inform information architecture.
- Surveys: Collects self-reported attitudes and identifies issues to address.
- A/B Testing: Analyzes design changes by measuring user actions in a controlled environment.
- Eye Tracking: Studies user visual interaction with a design.
Qualitative vs. Quantitative Dimension
- Qualitative methods provide in-depth understanding but fewer generalizable data, while quantitative methods deliver statistically significant results.
- Methods can be placed along this axis depending on how they collect and analyze data.
Recommendations for UX Research
- Utilize a mix of methodologies that span the attitudinal-behavioral and qualitative-quantitative dimensions to gain comprehensive user insights.
- Lean towards behavioral methods for usability studies while being mindful of the valuable insights provided by attitudinal approaches.
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Description
Explore the various user-experience research methods and learn when to apply each one. This quiz will help you understand modern UX research practices and the best approaches for different research questions. Perfect for anyone looking to enhance their UX skills.
