Up-Front Contracts and Account Closing
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Questions and Answers

What is the primary purpose of asking for all clients or patients up front?

  • To confuse the other party.
  • To set expectations for future referrals. (correct)
  • To increase revenue immediately.
  • To verify their identity.
  • Which question is effective for pinning down a referral protocol?

  • Would you feel comfortable sending us all of your WC patients for the next few months? (correct)
  • How many patients do you have scheduled this week?
  • What other services do you offer?
  • Have you considered changing your referral process?
  • What should be done if the contact displays hesitancy when discussing referrals?

  • Ignore their concerns.
  • Change the subject to something more pleasant.
  • Assume they are not interested.
  • Flush out & address the hidden objections at that time. (correct)
  • What is a key best practice after a referral meeting that ends with a commitment to send patients/clients?

    <p>Send a summarizing email of the group's commitment. (D)</p> Signup and view all the answers

    Why is it important to tailor your service to the other party's pain points?

    <p>To enhance the appeal of your service to their specific needs. (D)</p> Signup and view all the answers

    What is the primary purpose of an Up-Front Contract (UFC)?

    <p>To ensure both parties are aligned and consent is manufactured (D)</p> Signup and view all the answers

    What is the first step in the six-step process to close an account effectively?

    <p>Uncover their 'pain points' or 'hot buttons' (B)</p> Signup and view all the answers

    Why is it important to educate the account before they commit to a referral protocol?

    <p>To make sure they understand the pharmacy operations and value offered (B)</p> Signup and view all the answers

    What should you do before leaving the office after a referral meeting (with commitment)?

    <p>Set a follow-up meeting (B)</p> Signup and view all the answers

    Which of the following items should NOT be included in the framing email before a referral meeting?

    <p>A detailed personal history (D)</p> Signup and view all the answers

    When is the best time to uncover the group’s pain points?

    <p>Before the scheduled referral meeting (C)</p> Signup and view all the answers

    Which platform can help you find recorded pain points of a group?

    <p>Salesforce (C)</p> Signup and view all the answers

    What aspect should be emphasized in a successful follow-up meeting?

    <p>The meeting agenda (C)</p> Signup and view all the answers

    What is a key component of the agenda to be shared prior to the meeting?

    <p>Client expectations during the meeting (C)</p> Signup and view all the answers

    What is the BEST way to frame a discussion about your prospect's needs?

    <p>As uncovering their needs (D)</p> Signup and view all the answers

    What is an appropriate action if participants do not uphold their commitments for a follow-up meeting?

    <p>Cancel or reschedule the meeting (C)</p> Signup and view all the answers

    What is the purpose of setting a follow-up meeting before leaving the office?

    <p>To give the provider time to see the patient again, and ask the patient about our service (B)</p> Signup and view all the answers

    Which method is considered the best way to gather contact information?

    <p>Cell phone (B)</p> Signup and view all the answers

    What should be done if a contact fails to follow through on their commitment?

    <p>Follow up as soon as possible, ideally within a few days (D)</p> Signup and view all the answers

    Which of the following is NOT one of the six steps for ensuring account commitment?

    <p>Talk about the weather (D)</p> Signup and view all the answers

    What is the recommended time frame for setting follow-up meetings with groups after the initial referral meeting?

    <p>30-60 days (C)</p> Signup and view all the answers

    What is the purpose of conducting a needs assessment prior to a referral meeting?

    <p>To identify the group’s unique pain points (D)</p> Signup and view all the answers

    Which factor is emphasized as crucial in differentiating from competitors?

    <p>Personal relationship and follow-through (C)</p> Signup and view all the answers

    What approach is encouraged when discussing the contact's challenges?

    <p>Using open-ended questions (C)</p> Signup and view all the answers

    Flashcards

    Client Inquiry

    Always ask for all clients/patients to establish expectations.

    Referral Protocol

    Pin down the internal process for sending workers' compensation clients.

    Tailor Service

    Adapt service to meet the specific needs or pain points of clients.

    Backup Contact

    Establish an alternative contact in case the primary person is unavailable.

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    Immediate Feedback

    Provide quick feedback after receiving referrals to ensure smooth communication.

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    Framing Email

    An email sent before a meeting outlining its purpose, agenda, and expectations.

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    Agenda

    A list of topics to be discussed during a meeting.

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    Pain Points

    Challenges or problems faced by clients that need addressing.

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    Needs Assessment Survey

    A tool used to uncover clients’ needs and pain points.

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    Expected Outcome

    The desired result of a meeting or interaction.

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    Contact Commitment

    A promise from a client to engage or meet post-discussion.

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    Customize Meeting Plan

    Tailoring the meeting content based on identified pain points.

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    Salesforce Pain Points

    A specific section in Salesforce to find client pain points.

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    Control in Sales

    Ensuring clients feel they control the sales conversation.

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    Follow-up Meeting

    A meeting scheduled to check on progress or commitments made earlier.

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    Up-Front Contract (UFC)

    An agreement ensuring both parties are aligned before proceeding.

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    Manufacturing Consent

    The process of achieving mutual agreement through communication.

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    Small UFCs

    Incremental agreements that build towards a larger commitment.

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    Educating Clients

    Informing clients about services and processes before commitments.

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    Internal Process

    Each client’s specific method for handling referrals.

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    Feedback Loop

    Responding to clients after their first action to reinforce engagement.

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    Tailored Solution

    A customized response to address a client's specific pain points.

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    Follow-up Commitment

    The promise to update clients about their patients' status.

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    Follow-up Meeting Timing

    Schedule follow-up meetings 5-8 weeks after the first referral.

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    Placeholder Entries

    Temporary calendar entries in salesforce for future meetings.

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    Monthly Reviews

    Regular check-ins with law firms to assess client satisfaction.

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    Pre-game Steps

    Actions to understand pain points before referral meetings.

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    Needs Assessment

    Evaluation of an account's requirements before the referral meeting.

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    Open-ended Questions

    Inquiries that encourage detailed responses about pain points.

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    Role Play Practice

    Rehearsing presentations with peers for improvement.

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    Internal Process Understanding

    Knowledge of how clients send referrals to ensure smooth operation.

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    Study Notes

    Up-Front Contracts (UFCs)

    • UFCs are used to ensure 100% agreement with an account and are best used in emails prior to meetings
    • They aim to "manufacture consent"
    • Clients/patients always choose their pharmacy and cannot be forced to use a specific one like EZ Scripts
    • A series of small UFCs can lead to a larger agreement
    • A good question to use is "Is that fair?" or "Do you agree?"
    • A URL is provided for more information about up-front contracts

    Closing an Account

    • This process involves six steps to get the account to fully commit to a partnership
    • Before the referral meeting, the group should be educated on the specifics, like PBM's (pharmacy benefit manager)
    • A good time to address any questions or concerns is prior to the referral meeting
    • Crucial steps are involved in uncovering pain points, confirming client/patient volume, and the internal procedural process
    • Tailoring a solution (specific to each account) for the unique pain points uncovered
    • Providing feedback (immediately) about the first referral and ensuring the client understands the process
    • Establishing a follow-up meeting

    Six Steps to Consistent Business

    • 1. Uncover pain points:
      • Identify the specific issues and concerns of the client/patient
      • Use needs assessment form for effective gathering
    • 2. Ask for all clients/patients:
      • Explicitly request all current clients/patients
      • Emphasize the importance of this to achieve target volume
    • 3. Pin down on the internal process:
      • Understand the client's internal method of sending referrals, thus streamlining the process
    • 4. Tailor service to pain points:
      • Design a customized solution to address client/patient concerns
    • 5. Give feedback immediately:
      • Provide ongoing feedback following the first new client referral
      • This will identify potential problems early
    • 6. Set a follow-up meeting:
      • Schedule a follow-up meeting before leaving the office.
      • Ensure compliance by setting a date
      • Emphasize commitment to address any hesitancy

    Tips/Best Practices

    • Complete steps 1 and 2 prior to the referral meeting
    • A needs assessment prior to the meeting will assist in streamlining the session
    • Do not assume anything, each account is unique
    • Use open-ended questions to understand client/patient needs
    • Practice, practice, practice your delivery techniques to project confidence

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    Description

    Explore the concepts of Up-Front Contracts (UFCs) and the six essential steps for closing an account. This quiz delves into securing client agreements and tailoring solutions to address unique pain points. Gain insights on enhancing partnerships and ensuring a smooth process throughout referrals.

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