Podcast
Questions and Answers
What is the primary purpose of asking for all clients or patients up front?
What is the primary purpose of asking for all clients or patients up front?
Which question is effective for pinning down a referral protocol?
Which question is effective for pinning down a referral protocol?
What should be done if the contact displays hesitancy when discussing referrals?
What should be done if the contact displays hesitancy when discussing referrals?
What is a key best practice after a referral meeting that ends with a commitment to send patients/clients?
What is a key best practice after a referral meeting that ends with a commitment to send patients/clients?
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Why is it important to tailor your service to the other party's pain points?
Why is it important to tailor your service to the other party's pain points?
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What is the primary purpose of an Up-Front Contract (UFC)?
What is the primary purpose of an Up-Front Contract (UFC)?
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What is the first step in the six-step process to close an account effectively?
What is the first step in the six-step process to close an account effectively?
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Why is it important to educate the account before they commit to a referral protocol?
Why is it important to educate the account before they commit to a referral protocol?
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What should you do before leaving the office after a referral meeting (with commitment)?
What should you do before leaving the office after a referral meeting (with commitment)?
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Which of the following items should NOT be included in the framing email before a referral meeting?
Which of the following items should NOT be included in the framing email before a referral meeting?
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When is the best time to uncover the group’s pain points?
When is the best time to uncover the group’s pain points?
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Which platform can help you find recorded pain points of a group?
Which platform can help you find recorded pain points of a group?
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What aspect should be emphasized in a successful follow-up meeting?
What aspect should be emphasized in a successful follow-up meeting?
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What is a key component of the agenda to be shared prior to the meeting?
What is a key component of the agenda to be shared prior to the meeting?
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What is the BEST way to frame a discussion about your prospect's needs?
What is the BEST way to frame a discussion about your prospect's needs?
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What is an appropriate action if participants do not uphold their commitments for a follow-up meeting?
What is an appropriate action if participants do not uphold their commitments for a follow-up meeting?
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What is the purpose of setting a follow-up meeting before leaving the office?
What is the purpose of setting a follow-up meeting before leaving the office?
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Which method is considered the best way to gather contact information?
Which method is considered the best way to gather contact information?
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What should be done if a contact fails to follow through on their commitment?
What should be done if a contact fails to follow through on their commitment?
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Which of the following is NOT one of the six steps for ensuring account commitment?
Which of the following is NOT one of the six steps for ensuring account commitment?
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What is the recommended time frame for setting follow-up meetings with groups after the initial referral meeting?
What is the recommended time frame for setting follow-up meetings with groups after the initial referral meeting?
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What is the purpose of conducting a needs assessment prior to a referral meeting?
What is the purpose of conducting a needs assessment prior to a referral meeting?
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Which factor is emphasized as crucial in differentiating from competitors?
Which factor is emphasized as crucial in differentiating from competitors?
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What approach is encouraged when discussing the contact's challenges?
What approach is encouraged when discussing the contact's challenges?
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Flashcards
Client Inquiry
Client Inquiry
Always ask for all clients/patients to establish expectations.
Referral Protocol
Referral Protocol
Pin down the internal process for sending workers' compensation clients.
Tailor Service
Tailor Service
Adapt service to meet the specific needs or pain points of clients.
Backup Contact
Backup Contact
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Immediate Feedback
Immediate Feedback
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Framing Email
Framing Email
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Agenda
Agenda
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Pain Points
Pain Points
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Needs Assessment Survey
Needs Assessment Survey
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Expected Outcome
Expected Outcome
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Contact Commitment
Contact Commitment
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Customize Meeting Plan
Customize Meeting Plan
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Salesforce Pain Points
Salesforce Pain Points
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Control in Sales
Control in Sales
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Follow-up Meeting
Follow-up Meeting
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Up-Front Contract (UFC)
Up-Front Contract (UFC)
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Manufacturing Consent
Manufacturing Consent
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Small UFCs
Small UFCs
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Educating Clients
Educating Clients
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Internal Process
Internal Process
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Feedback Loop
Feedback Loop
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Tailored Solution
Tailored Solution
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Follow-up Commitment
Follow-up Commitment
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Follow-up Meeting Timing
Follow-up Meeting Timing
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Placeholder Entries
Placeholder Entries
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Monthly Reviews
Monthly Reviews
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Pre-game Steps
Pre-game Steps
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Needs Assessment
Needs Assessment
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Open-ended Questions
Open-ended Questions
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Role Play Practice
Role Play Practice
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Internal Process Understanding
Internal Process Understanding
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Study Notes
Up-Front Contracts (UFCs)
- UFCs are used to ensure 100% agreement with an account and are best used in emails prior to meetings
- They aim to "manufacture consent"
- Clients/patients always choose their pharmacy and cannot be forced to use a specific one like EZ Scripts
- A series of small UFCs can lead to a larger agreement
- A good question to use is "Is that fair?" or "Do you agree?"
- A URL is provided for more information about up-front contracts
Closing an Account
- This process involves six steps to get the account to fully commit to a partnership
- Before the referral meeting, the group should be educated on the specifics, like PBM's (pharmacy benefit manager)
- A good time to address any questions or concerns is prior to the referral meeting
- Crucial steps are involved in uncovering pain points, confirming client/patient volume, and the internal procedural process
- Tailoring a solution (specific to each account) for the unique pain points uncovered
- Providing feedback (immediately) about the first referral and ensuring the client understands the process
- Establishing a follow-up meeting
Six Steps to Consistent Business
- 1. Uncover pain points:
- Identify the specific issues and concerns of the client/patient
- Use needs assessment form for effective gathering
- 2. Ask for all clients/patients:
- Explicitly request all current clients/patients
- Emphasize the importance of this to achieve target volume
- 3. Pin down on the internal process:
- Understand the client's internal method of sending referrals, thus streamlining the process
- 4. Tailor service to pain points:
- Design a customized solution to address client/patient concerns
- 5. Give feedback immediately:
- Provide ongoing feedback following the first new client referral
- This will identify potential problems early
- 6. Set a follow-up meeting:
- Schedule a follow-up meeting before leaving the office.
- Ensure compliance by setting a date
- Emphasize commitment to address any hesitancy
Tips/Best Practices
- Complete steps 1 and 2 prior to the referral meeting
- A needs assessment prior to the meeting will assist in streamlining the session
- Do not assume anything, each account is unique
- Use open-ended questions to understand client/patient needs
- Practice, practice, practice your delivery techniques to project confidence
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Description
Explore the concepts of Up-Front Contracts (UFCs) and the six essential steps for closing an account. This quiz delves into securing client agreements and tailoring solutions to address unique pain points. Gain insights on enhancing partnerships and ensuring a smooth process throughout referrals.