Relationship Design - Embrace the Relationship Design Mindsets

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the main benefit of prioritizing relationships in an organization?

To increase profits quickly

To add value to work across different functions (correct)

To solely prioritize features and functions

To focus solely on customer needs

How do marketers prioritize their campaigns?

By focusing on engagement over impressions (correct)

By focusing on impressions over engagement

By only conducting design-led research

By only pushing products or solutions

What is the main goal of Relationship Design Mindsets?

To create products that resonate with customers

To build a culture of compassion

To improve the state of the world (correct)

To increase profit in business

What do salespeople focus on to earn customer trust?

Discovering customer needs through conversation and design-led research Signup and view all the answers

What do designers and engineers reframe their work in terms of?

Building relationships instead of features and functions Signup and view all the answers

What does practicing compassion in the workplace lead to?

A culture of attention to the experiences of others Signup and view all the answers

What is the result of adopting courage in the workplace?

Feeling safe to take creative risks Signup and view all the answers

What are the four mindsets of Relationship Design?

Compassion, courage, intention, and reciprocity Signup and view all the answers

What is the result of embracing the four mindsets of Relationship Design?

Making decisions that encourage ongoing engagement Signup and view all the answers

What is the focus of designing with relationships as the ultimate goal?

The next human Signup and view all the answers

What is the key to practicing reciprocity?

Working with customers to shape experiences Signup and view all the answers

What is the result of being courageous and standing up for our values?

Being more intentional about the impact of our decisions Signup and view all the answers

What is the result of being intentional about adding meaningful value to people's lives?

Nurturing relationships based on reciprocity Signup and view all the answers

What is the result of working from a place of compassion, intention, courage, and reciprocity?

Connecting authentically with people Signup and view all the answers

Why is it important to continue the conversation with customers?

Because people's needs change Signup and view all the answers

What is the basis of good relationships in general?

Compassion, intention, courage, and reciprocity Signup and view all the answers

Study Notes

Relationship Design for Any Role

Strong relationships add value to work across different functions, including marketing, sales, and design.
Marketers prioritize engagement over impressions for effective communication and campaigns.
Salespeople focus on discovering customer needs through conversation and design-led research to earn trust and loyalty.
Designers and engineers reframe work in terms of building relationships to create more business and social value.

Mindsets of Relationship Design

Relationship Design involves considering the connections between people and making decisions that encourage ongoing engagement.
It requires embracing four mindsets: compassion, courage, intention, and reciprocity.
These mindsets build on each other and can be applied to any role, function, or industry.

The Four Mindsets of Relationship Design

Compassion: feeling for others, leading to courage to act on values.
Courage: standing up for values, leading to intentionality about the impact of decisions.
Intention: focusing on adding meaningful value to people's lives, leading to reciprocity.
Reciprocity: sharing power and value, nurturing relationships based on mutual benefit.

Putting Relationship Design Mindsets to Work

Compassion: creating a culture of curiosity and attention to others' experiences, leading to products and teams that resonate with customers and encourage creative risks.
Courage: being vulnerable, standing up for values, and making things right when mistakes are made, leading to improved relationships between business and the world.
Intention: designing with relationships as the ultimate goal, focusing on the next human, not the next dollar, and shifting from transactions to trust.
Reciprocity: working with customers, coworkers, and communities to shape experiences and drive impact that adds lasting value to people's lives, and continuing to meet changing needs.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Description

Learning Objectives After completing this unit, you’ll be able to:

Explain how Relationship Design is important across roles. Describe how the four mindsets of Relationship Design work together. Adopt behaviors associated with each mindset.