Podcast
Questions and Answers
What is the main benefit of prioritizing relationships in an organization?
What is the main benefit of prioritizing relationships in an organization?
- To increase profits quickly
- To add value to work across different functions (correct)
- To solely prioritize features and functions
- To focus solely on customer needs
How do marketers prioritize their campaigns?
How do marketers prioritize their campaigns?
- By focusing on engagement over impressions (correct)
- By focusing on impressions over engagement
- By only conducting design-led research
- By only pushing products or solutions
What is the main goal of Relationship Design Mindsets?
What is the main goal of Relationship Design Mindsets?
- To create products that resonate with customers
- To build a culture of compassion
- To improve the state of the world (correct)
- To increase profit in business
What do salespeople focus on to earn customer trust?
What do salespeople focus on to earn customer trust?
What do designers and engineers reframe their work in terms of?
What do designers and engineers reframe their work in terms of?
What does practicing compassion in the workplace lead to?
What does practicing compassion in the workplace lead to?
What is the result of adopting courage in the workplace?
What is the result of adopting courage in the workplace?
What are the four mindsets of Relationship Design?
What are the four mindsets of Relationship Design?
What is the result of embracing the four mindsets of Relationship Design?
What is the result of embracing the four mindsets of Relationship Design?
What is the focus of designing with relationships as the ultimate goal?
What is the focus of designing with relationships as the ultimate goal?
What is the key to practicing reciprocity?
What is the key to practicing reciprocity?
What is the result of being courageous and standing up for our values?
What is the result of being courageous and standing up for our values?
What is the result of being intentional about adding meaningful value to people's lives?
What is the result of being intentional about adding meaningful value to people's lives?
What is the result of working from a place of compassion, intention, courage, and reciprocity?
What is the result of working from a place of compassion, intention, courage, and reciprocity?
Why is it important to continue the conversation with customers?
Why is it important to continue the conversation with customers?
What is the basis of good relationships in general?
What is the basis of good relationships in general?
Study Notes
Relationship Design for Any Role
- Strong relationships add value to work across different functions, including marketing, sales, and design.
- Marketers prioritize engagement over impressions for effective communication and campaigns.
- Salespeople focus on discovering customer needs through conversation and design-led research to earn trust and loyalty.
- Designers and engineers reframe work in terms of building relationships to create more business and social value.
Mindsets of Relationship Design
- Relationship Design involves considering the connections between people and making decisions that encourage ongoing engagement.
- It requires embracing four mindsets: compassion, courage, intention, and reciprocity.
- These mindsets build on each other and can be applied to any role, function, or industry.
The Four Mindsets of Relationship Design
- Compassion: feeling for others, leading to courage to act on values.
- Courage: standing up for values, leading to intentionality about the impact of decisions.
- Intention: focusing on adding meaningful value to people's lives, leading to reciprocity.
- Reciprocity: sharing power and value, nurturing relationships based on mutual benefit.
Putting Relationship Design Mindsets to Work
- Compassion: creating a culture of curiosity and attention to others' experiences, leading to products and teams that resonate with customers and encourage creative risks.
- Courage: being vulnerable, standing up for values, and making things right when mistakes are made, leading to improved relationships between business and the world.
- Intention: designing with relationships as the ultimate goal, focusing on the next human, not the next dollar, and shifting from transactions to trust.
- Reciprocity: working with customers, coworkers, and communities to shape experiences and drive impact that adds lasting value to people's lives, and continuing to meet changing needs.
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Description
Learning Objectives After completing this unit, you’ll be able to:
Explain how Relationship Design is important across roles. Describe how the four mindsets of Relationship Design work together. Adopt behaviors associated with each mindset.
