16 Questions
What is the main benefit of prioritizing relationships in an organization?
To add value to work across different functions
How do marketers prioritize their campaigns?
By focusing on engagement over impressions
What is the main goal of Relationship Design Mindsets?
To improve the state of the world
What do salespeople focus on to earn customer trust?
Discovering customer needs through conversation and design-led research
What do designers and engineers reframe their work in terms of?
Building relationships instead of features and functions
What does practicing compassion in the workplace lead to?
A culture of attention to the experiences of others
What is the result of adopting courage in the workplace?
Feeling safe to take creative risks
What are the four mindsets of Relationship Design?
Compassion, courage, intention, and reciprocity
What is the result of embracing the four mindsets of Relationship Design?
Making decisions that encourage ongoing engagement
What is the focus of designing with relationships as the ultimate goal?
The next human
What is the key to practicing reciprocity?
Working with customers to shape experiences
What is the result of being courageous and standing up for our values?
Being more intentional about the impact of our decisions
What is the result of being intentional about adding meaningful value to people's lives?
Nurturing relationships based on reciprocity
What is the result of working from a place of compassion, intention, courage, and reciprocity?
Connecting authentically with people
Why is it important to continue the conversation with customers?
Because people's needs change
What is the basis of good relationships in general?
Compassion, intention, courage, and reciprocity
Study Notes
Relationship Design for Any Role
- Strong relationships add value to work across different functions, including marketing, sales, and design.
- Marketers prioritize engagement over impressions for effective communication and campaigns.
- Salespeople focus on discovering customer needs through conversation and design-led research to earn trust and loyalty.
- Designers and engineers reframe work in terms of building relationships to create more business and social value.
Mindsets of Relationship Design
- Relationship Design involves considering the connections between people and making decisions that encourage ongoing engagement.
- It requires embracing four mindsets: compassion, courage, intention, and reciprocity.
- These mindsets build on each other and can be applied to any role, function, or industry.
The Four Mindsets of Relationship Design
- Compassion: feeling for others, leading to courage to act on values.
- Courage: standing up for values, leading to intentionality about the impact of decisions.
- Intention: focusing on adding meaningful value to people's lives, leading to reciprocity.
- Reciprocity: sharing power and value, nurturing relationships based on mutual benefit.
Putting Relationship Design Mindsets to Work
- Compassion: creating a culture of curiosity and attention to others' experiences, leading to products and teams that resonate with customers and encourage creative risks.
- Courage: being vulnerable, standing up for values, and making things right when mistakes are made, leading to improved relationships between business and the world.
- Intention: designing with relationships as the ultimate goal, focusing on the next human, not the next dollar, and shifting from transactions to trust.
- Reciprocity: working with customers, coworkers, and communities to shape experiences and drive impact that adds lasting value to people's lives, and continuing to meet changing needs.
Learning Objectives After completing this unit, you’ll be able to: Explain how Relationship Design is important across roles. Describe how the four mindsets of Relationship Design work together. Adopt behaviors associated with each mindset.
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