Descriptive Analytics
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Questions and Answers

What is the primary purpose of descriptive analytics?

  • To forecast what will happen in the future
  • To summarize raw data and reveal trends (correct)
  • To recommend the next course of action
  • To identify the underlying reasons for trends
  • What type of analytics is used to identify the customer segment responsible for generating the highest revenue?

  • Diagnostic analytics
  • Descriptive analytics (correct)
  • Predictive analytics
  • Prescriptive analytics
  • Which analytics type uses statistical modeling and machine learning to forecast what will happen in the future?

  • Diagnostic analytics
  • Prescriptive analytics
  • Descriptive analytics
  • Predictive analytics (correct)
  • What is the primary goal of prescriptive analytics?

    <p>To recommend the next course of action</p> Signup and view all the answers

    What type of analytics involves correlating data with other data sets to uncover underlying reasons for trends?

    <p>Diagnostic analytics</p> Signup and view all the answers

    What is the order of analytics types, from most basic to most advanced?

    <p>Descriptive, diagnostic, predictive, prescriptive</p> Signup and view all the answers

    Which analytics type helps identify specific features of the customer segment that contribute to their product purchases?

    <p>Diagnostic analytics</p> Signup and view all the answers

    What is the primary objective of Prescriptive Analytics?

    <p>To recommend the optimal course of action</p> Signup and view all the answers

    Which type of analytics uses historical data to predict future trends?

    <p>Predictive Analytics</p> Signup and view all the answers

    What is the main goal of Descriptive Analytics?

    <p>To present what happened in an actionable format</p> Signup and view all the answers

    Which type of analytics is used to identify the reasons for trends?

    <p>Diagnostic Analytics</p> Signup and view all the answers

    What is the primary goal of Diagnostic Analytics?

    <p>To delve into why something happened</p> Signup and view all the answers

    What technique is used in Predictive Analytics to forecast future trends?

    <p>Statistical modeling and machine learning</p> Signup and view all the answers

    What is the primary objective of Descriptive Analytics?

    <p>To present what happened in an actionable format</p> Signup and view all the answers

    What is the main difference between Prescriptive Analytics and Predictive Analytics?

    <p>Prescriptive Analytics recommends the optimal course of action, while Predictive Analytics forecasts future trends</p> Signup and view all the answers

    Study Notes

    Descriptive Analytics

    • Summarizes raw data using data mining and aggregation techniques to reveal trends.
    • Involves measures of distribution (frequency or count), measures of central tendency (mean, median, mode), and measures of variability (variance and standard deviation).
    • Helps identify customer segments responsible for generating the highest revenue.

    Diagnostic Analytics

    • Analyzes data to uncover the underlying reasons for trends identified through descriptive analytics.
    • Correlates data with other data sets using techniques like probability theory, time-series analysis, filtering, and regression analysis.
    • Identifies specific features of the customer segment that contribute to their product purchases.

    Predictive Analytics

    • Uses statistical modeling, data mining, and machine learning to analyze large volumes of data to forecast what will happen in the future.
    • Relies on historical data to make predictions.
    • Projects expected demand for the next quarter.

    Prescriptive Analytics

    • Goes beyond descriptive, diagnostic, and predictive analytics to recommend the next course of action.
    • Harnesses data optimization, simulation, and decision analysis methods using artificial intelligence or machine learning techniques.
    • Recommends the optimal price and marketing strategies based on the forecasted demand and other contributing factors.

    Key Takeaways

    • Descriptive analytics: What happened?
    • Diagnostic analytics: Why happened?
    • Predictive analytics: Future forecast.
    • Prescriptive analytics: Optimal action.

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