Descriptive Analytics
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Questions and Answers

What is the primary purpose of descriptive analytics?

  • To forecast what will happen in the future
  • To summarize raw data and reveal trends (correct)
  • To recommend the next course of action
  • To identify the underlying reasons for trends

What type of analytics is used to identify the customer segment responsible for generating the highest revenue?

  • Diagnostic analytics
  • Descriptive analytics (correct)
  • Predictive analytics
  • Prescriptive analytics

Which analytics type uses statistical modeling and machine learning to forecast what will happen in the future?

  • Diagnostic analytics
  • Prescriptive analytics
  • Descriptive analytics
  • Predictive analytics (correct)

What is the primary goal of prescriptive analytics?

<p>To recommend the next course of action (D)</p> Signup and view all the answers

What type of analytics involves correlating data with other data sets to uncover underlying reasons for trends?

<p>Diagnostic analytics (B)</p> Signup and view all the answers

What is the order of analytics types, from most basic to most advanced?

<p>Descriptive, diagnostic, predictive, prescriptive (B)</p> Signup and view all the answers

Which analytics type helps identify specific features of the customer segment that contribute to their product purchases?

<p>Diagnostic analytics (C)</p> Signup and view all the answers

What is the primary objective of Prescriptive Analytics?

<p>To recommend the optimal course of action (B)</p> Signup and view all the answers

Which type of analytics uses historical data to predict future trends?

<p>Predictive Analytics (A)</p> Signup and view all the answers

What is the main goal of Descriptive Analytics?

<p>To present what happened in an actionable format (C)</p> Signup and view all the answers

Which type of analytics is used to identify the reasons for trends?

<p>Diagnostic Analytics (C)</p> Signup and view all the answers

What is the primary goal of Diagnostic Analytics?

<p>To delve into why something happened (C)</p> Signup and view all the answers

What technique is used in Predictive Analytics to forecast future trends?

<p>Statistical modeling and machine learning (B)</p> Signup and view all the answers

What is the primary objective of Descriptive Analytics?

<p>To present what happened in an actionable format (A)</p> Signup and view all the answers

What is the main difference between Prescriptive Analytics and Predictive Analytics?

<p>Prescriptive Analytics recommends the optimal course of action, while Predictive Analytics forecasts future trends (B)</p> Signup and view all the answers

Study Notes

Descriptive Analytics

  • Summarizes raw data using data mining and aggregation techniques to reveal trends.
  • Involves measures of distribution (frequency or count), measures of central tendency (mean, median, mode), and measures of variability (variance and standard deviation).
  • Helps identify customer segments responsible for generating the highest revenue.

Diagnostic Analytics

  • Analyzes data to uncover the underlying reasons for trends identified through descriptive analytics.
  • Correlates data with other data sets using techniques like probability theory, time-series analysis, filtering, and regression analysis.
  • Identifies specific features of the customer segment that contribute to their product purchases.

Predictive Analytics

  • Uses statistical modeling, data mining, and machine learning to analyze large volumes of data to forecast what will happen in the future.
  • Relies on historical data to make predictions.
  • Projects expected demand for the next quarter.

Prescriptive Analytics

  • Goes beyond descriptive, diagnostic, and predictive analytics to recommend the next course of action.
  • Harnesses data optimization, simulation, and decision analysis methods using artificial intelligence or machine learning techniques.
  • Recommends the optimal price and marketing strategies based on the forecasted demand and other contributing factors.

Key Takeaways

  • Descriptive analytics: What happened?
  • Diagnostic analytics: Why happened?
  • Predictive analytics: Future forecast.
  • Prescriptive analytics: Optimal action.

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