Questions and Answers
Digital messaging is more expensive than print messaging.
False
Online marketing allows companies to target general audiences with generic messages.
False
It is difficult to track the effectiveness of digital marketing methods.
False
Digital methods cannot be automated and responsive to online consumer behavior.
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Online marketing is only effective for companies with large budgets.
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Inbound marketing involves blasting messages to a wide audience in hopes of reaching potential customers.
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Online marketing helps companies to reach a limited audience.
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Digital messaging can be more expensive than print.
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It is impossible to track the effectiveness of digital marketing methods.
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Online marketing is only effective for companies with small budgets.
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Digital methods cannot be personalized to individual customers.
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Inbound marketing involves targeting a wide audience with generic messages.
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Online marketing is a slow process that doesn't allow for quick turnaround on investments.
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The content shared online does not contribute to brand recognition.
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Study Notes
Benefits of Online Marketing
- Online marketing offers a wider reach and is cost-effective as digital messaging is cheaper and more efficient to produce than print.
- Online marketing allows for fast turnaround on investment as the audience can act on messaging right away.
- Online marketing is trackable, enabling marketers to know whether the audience is clicking, opening emails, sharing, or making purchases, and make adjustments accordingly.
- Online marketing enables targeting specific audiences and customizing messages, allowing for personalized and relevant information.
- Digital methods can be automated and responsive to online consumer behavior, providing timely and relevant information to an unlimited number of individual customers.
- Online marketing allows companies to demonstrate expertise and create brand recognition through the content they share online.
- Inbound online marketing methods draw in the right customers by creating accessible and appealing content, rather than relying on blasting messages and hoping they reach the target audience.
Benefits of Online Marketing
- Online marketing offers a wider reach and is cost-effective as digital messaging is cheaper and more efficient to produce than print.
- Online marketing allows for fast turnaround on investment as the audience can act on messaging right away.
- Online marketing is trackable, enabling marketers to know whether the audience is clicking, opening emails, sharing, or making purchases, and make adjustments accordingly.
- Online marketing enables targeting specific audiences and customizing messages, allowing for personalized and relevant information.
- Digital methods can be automated and responsive to online consumer behavior, providing timely and relevant information to an unlimited number of individual customers.
- Online marketing allows companies to demonstrate expertise and create brand recognition through the content they share online.
- Inbound online marketing methods draw in the right customers by creating accessible and appealing content, rather than relying on blasting messages and hoping they reach the target audience.
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