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'Target Audience' and Audience Analysis

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Questions and Answers

What is the definition of a 'target audience'?

The individuals with direct decision-making power over an issue

The demographic group for whom a message is designed (correct)

A group of individuals who can influence the target

Readers with varying levels of technical expertise

How can technical writing be effective?

By considering the document density (correct)

By not identifying the audience type

By ignoring the audience's level of expertise

By targeting only experts

What should be considered when determining your audience's needs?

Their attitude towards the content

The general and specific experts' distinction

The varying levels of technical expertise

Their expertise and purpose in reading the document (correct)

Why is it important to distinguish between general and specific experts?

To effectively write for readers with extensive technical knowledge Signup and view all the answers

What can help in targeting the audience effectively?

Considering document density Signup and view all the answers

Why should an organization identify its target?

To address the individuals with direct decision making power Signup and view all the answers

What is one of the purposes of managers reading technical and scientific documents?

To aid in making decisions Signup and view all the answers

Why should a document include extensive explanations of conclusions and recommendations?

To create trust and establish credibility Signup and view all the answers

What is a characteristic of how managers usually read technical and scientific documents?

They read for the bottom line Signup and view all the answers

What is a strategy suggested for writing to technicians based on the text?

Keep introductions and background information brief Signup and view all the answers

Why do readers of technical and scientific writings, regardless of expertise level, read documents according to the text?

To acquire information, make decisions, and learn how to do something Signup and view all the answers

What distinguishes general experts from specific experts based on the text?

Their familiarity with technical terms and recent advances Signup and view all the answers