Ethics by Design - Meet the Office of Ethical and Humane Use of Technology

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Questions and Answers

What is the main focus of the Office of Ethical and Humane Use of Technology at Salesforce?

Developing new products and features
Partnering with organizations to develop new technologies
Understanding the direct impacts of products on the world and building an internal culture of Ethics by Design (correct)
Improving customer satisfaction through better support

What is the vision for Ethics by Design at Salesforce?

To reduce the cost of technology development
To make technology more accessible to everyone
To improve the performance of Salesforce products
To make technology a force for good around the world (correct)

What is the ultimate goal of the Office of Ethical and Humane Use of Technology at Salesforce?

To develop new technologies faster
To improve customer satisfaction
To increase the company's revenue
To maintain systematic processes for guiding the ethical and humane use of technology (correct)

What is the primary reason why Salesforce invested in ethical and humane use as a key business strategy?

To ensure that technology strengthens societies instead of weakening them (D) Signup and view all the answers

How does the Office of Ethical and Humane Use of Technology work?

Across product, law, policy, and ethics (B) Signup and view all the answers

What does the concept of Ethics by Design involve at Salesforce?

Embedding ethics into the product design and development process (C) Signup and view all the answers

What does Marc Benioff mean by 'the human condition' in the quote?

The well-being and dignity of individuals and societies (A) Signup and view all the answers

What is the significance of the three focus areas of the Office of Ethical and Humane Use of Technology?

They help Salesforce maintain systematic processes for guiding the ethical and humane use of technology (A) Signup and view all the answers

What is a restriction on the use of Einstein Vision products?

Biometric identification, including facial recognition (D) Signup and view all the answers

What is a key aspect of the ethical use of technology?

Systematizing ethical standards (C) Signup and view all the answers

What is a lesson learned from creating and implementing ethical principles?

Listening to our communities (C) Signup and view all the answers

What is the goal of creating ethical principles and frameworks?

To create lasting principles and frameworks (C) Signup and view all the answers

What is the next step after creating ethical principles and frameworks?

Incorporating ethics into product processes (C) Signup and view all the answers

What is the primary goal of Salesforce's framework?

To listen to all stakeholders and build trusted relationships (B) Signup and view all the answers

What is the source of inspiration for Salesforce's Ethical and Humane Use Guiding Principles?

International covenants and industry standards (D) Signup and view all the answers

What is the purpose of Salesforce's Guiding Principles?

To guide the ethical design and use of Salesforce technology (C) Signup and view all the answers

What is the focus of Salesforce's Ethics by Design approach?

Intentionally embedding ethical and humane use principles into product design (B) Signup and view all the answers

What is the purpose of predictive factors in Salesforce's Einstein platform?

To provide explanations of the 'why' behind each prediction (C) Signup and view all the answers

What is the purpose of Sensitive Fields in Salesforce's Einstein platform?

To reduce the risk of biased recommendations (A) Signup and view all the answers

What is the purpose of Model Metrics in Salesforce's Einstein platform?

To gauge the accuracy and performance of AI models (B) Signup and view all the answers

What is the purpose of Model Cards in Salesforce's Einstein platform?

To communicate how AI models work, including inputs, outputs, and ethical considerations (A) Signup and view all the answers

What is the ultimate goal of Salesforce's Ethics by Design approach?

To make humans better through technology (C) Signup and view all the answers

What is the role of Salesforce's employees in the development of the Ethical and Humane Use Guiding Principles?

They provided feedback on the Guiding Principles through an all-company survey (C) Signup and view all the answers

What is the purpose of the Responsible Creation of AI module?

To learn how to use AI systems in a responsible and trusted way (B) Signup and view all the answers

What is the focus of the Inclusive Product Language initiative?

To replace non-inclusive language with more appropriate terms (B) Signup and view all the answers

What is the goal of the Inclusive Product Language initiative?

To ensure an inclusive approach to products (B) Signup and view all the answers

What are the principles guiding the development of Work.com solutions?

Protect Human Rights & Equality, Honor Transparency, Minimize Data Collection, and Ensure Security of Personal Data (B) Signup and view all the answers

What is the purpose of the principles guiding the development of Work.com solutions?

To ensure ethical use and privacy are top of mind (D) Signup and view all the answers

What is the goal of increasing access to Work.com products?

To increase access to technology by incorporating multi-language capabilities, email, and SMS features (D) Signup and view all the answers

What is the purpose of adding language explaining exactly what data is collected and why?

To increase transparency (C) Signup and view all the answers

What measures have been implemented to keep personal data secure?

Only collecting data points that are necessary, and recommending the partitioning of personal employee health information from other data (A) Signup and view all the answers

What is the purpose of embedding ethical use related to specific products into the Acceptable Use Policy for customers?

To ensure customers understand how to use products responsibly (D) Signup and view all the answers

What is the goal of the Work.com solutions?

To help slow the spread of disease and restore communities (B) Signup and view all the answers

Study Notes

Office of Ethical and Humane Use of Technology at Salesforce

The Office of Ethical and Humane Use of Technology was formed to develop and use products in an ethical manner that upholds human rights.
The office works across product, law, policy, and ethics.
The focus of the Office is threefold: understanding the direct impacts of products, embedding ethics into product design, and advancing the field through multi-stakeholder dialogues.

Ethical and Humane Use Guiding Principles

Salesforce's core values (Trust, Customer Success, Innovation, and Equality) guide the company's direction and purpose.
The Ethical and Humane Use Guiding Principles were developed by learning from international covenants and an all-company survey.
The principles include:
Human Rights: ensuring the direct use of technologies upholds equal and inalienable protections.
Privacy: pushing the frontier of privacy best practice in product design.
Safety: protecting humans from direct harm from the use of technology.
Honesty: opposing the use of technology to knowingly spread disinformation or conspiracy theories.
Inclusion: creating opportunity through equal access to technology.

Ethics by Design at Salesforce

Ethics by Design is the intentional embedding of ethical and humane use principles into the process of designing, developing, and delivering products.
The goal is to empower employees, partners, and Trailblazers to consider technology's potential benefits and harms.

Ethical Differentiators

Many Salesforce technology solutions have features that differentiate them through Ethics by Design, such as:
Building Trusted AI: giving end users explanations of the "why" behind each prediction with predictive factors.
Language Matters: ensuring language is inclusive and does not sow division, harm, or reinforce stereotypes.
Responsible Technology Development During Times of Crisis: guiding principles to ensure ethical use and privacy are top of mind during the COVID-19 pandemic.

Inclusive Product Language Initiative

The initiative aims to ensure an inclusive approach to products by empowering engineering and product teams to consider the impact of content and code.
Examples include replacing non-inclusive language with more appropriate terms and building a sustainable process to address non-inclusive language.

Principles for Responsible Technology Development During Times of Crisis

The principles include:
Protect Human Rights & Equality
Honor Transparency
Minimize Data Collection
Ensure Security of Personal Data

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Description

Learning Objectives After completing this unit, you’ll be able to:

Explain the charter of the Office of Ethical and Humane Use of Technology at Salesforce. State the vision for Ethics by Design at Salesforce. Identify different ways Salesforce works to infuse Ethics by Design into the product development process and features.