Unternehmensgründung - Grundlagen

Unternehmensgründung - Grundlagen

• Existenzgründung: Opening a bakery is an example. Advantages include complete control; disadvantages include high upfront costs and financial risks.
• Nebenerwerbsgründung: A software developer selling digital products part-time is an example. Benefits include security from a primary income; drawbacks include limited time.
• Franchising: Opening a McDonald's restaurant is an example. Pros include a proven business model and reduced risk; cons include restricted entrepreneurial freedom and high franchise fees.
• Startup: Developing an AI-powered analysis tool is an example. Advantages include high innovation potential and scalability. Disadvantages include high uncertainty and funding needs.

Motivation für Unternehmertum

• Wunsch nach Selbstständigkeit: Desire for independence.
• Potenzial für finanzielle Gewinne: Potential for financial gain.
• Leidenschaft für eine Idee: Enthusiasm for an idea.
• Lösung gesellschaftlicher Probleme: Addressing societal issues.
• Persönlichkeitsmerkmale: Risk tolerance, perseverance, creativity, decisiveness.

Unternehmerische Fähigkeiten

• Bildung und Erfahrung: Knowledge and experience gained through education or practice are essential components of entrepreneurial acumen.
• Vorbilder und Netzwerke: Relationships with other founders or mentors are crucial.
• Nationale Rahmenbedingungen: Government support and investment climate are significant factors in business success.
• Unternehmerische Kompetenzen: Negotiation skills, financial management and marketing expertise are significant.

Innovation: Market-Pull vs. Technology-Push

• Market-Pull Innovation: Driven by market demand; example: sustainable packaging due to rising environmental concerns.
• Technology-Push Innovation: Driven by technological advancements; example: quantum computers before widespread demand exists.
• Innovation Types: Product, process and business model innovations. Specific examples include the iPhone, Just-in-Time production and streaming services like Netflix .

Start-up Phasen

• Problem/Solution Fit: Ensuring a genuine problem exists with a viable solution. An example is Airbnb offering affordable accommodation for conference attendees.
• Vision/Founders Fit: Aligning the vision and commitment of the founders for a successful venture.

Geschäftsideen

• Disruptive: Revolutionizing existing markets through innovative business models. An example is Uber disrupting the taxi market.
• Kreativ-imitative: Enhancing existing market formats. An example is Xiaomi improving smartphone technology.
• Rein imitative: Copying successful business models for new locations. An example is Rocket Internet taking already successful models like eBay into new markets.

Bestandteile einer Geschäftsidee

• Bedürfnisidee: Identifying a problem that needs solving.
• Umsetzung: Technical and organizational implementation of the solution.
• Kommerzielle Verwertung: The financial aspect of generating profit.

Design Thinking Process

• Iteration and User Focus: Iterative, user-centered approach to problem-solving.
• Stages: Understanding the problem, observation, synthesis, idea development, prototyping, testing and refining.

Quellen für Geschäftsideen

• Problemlösung: Addressing an existing problem. Example: Uber addresses issues in the taxi market.
• Marktlücke: Identifying gaps in the market. Example: Tesla pioneered electric vehicles.

Open Innovation vs. Closed Innovation

• Open Innovation: Use of external ideas and external collaboration to achieve business innovation goals..
• Closed Innovation: All innovations are developed internally within the particular company or entity.

Unternehmensbewertung

• Faktoren: Key factors are the usefulness and benefits offered by the idea to a target audience.
• Bewertungskriterien: Factors include profitability, financial strength, and overall competitiveness of the product or business entity.

Finanzierungsarten für Startups

• Bootstrapping: Self-funding without external investors.
• Business Angels: Private investors with capital and expertise.
• Venture Capital: Investment from firms specializing in financing startups.

Pitch-Arten

• Elevator Pitch: Brief, engaging presentations.
• Event Pitch: Targeted presentations.
• Investor Pitch: Extensive presentations, required during a funding or investment process.

Business Model Canvas (BMC)

• Essential Components: Key components include customer segments, value propositions, channels, customer relationships, revenue streams, key activities, key resources, key partnerships, and cost structure.
• Application: BMC helps to visualize and analyze a business model to effectively conceptualize a business entity, its operations, and its market prospects.

Strategische Analyse von Markt und Umfeld

• TAM (Total Addressable Market): The potential overall market for a particular product.
• SAM (Serviceable Available Market): The portion of the overall market the company can realistically serve.
• SOM (Serviceable Obtainable Market): The part of the SAM the company can actually attain.