Unleash Your Market Knowledge
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Questions and Answers

Which term is used to describe the groups of individuals or organizations that make up the pool of actual and potential customers for their goods and services?

  • Potential market
  • Total addressable market
  • Market potential
  • Market (correct)

    • What is the part of the total population that has shown some level of interest in buying a particular product or service called?

  • Total addressable market
  • Potential market (correct)
  • Market potential
  • Market

    • What does market potential refer to?

  • The demographic groups that are not currently customers
  • The part of the market that can be captured in the future
  • The total demand for a product in a given business environment (correct)
  • The future growth potential of a business

    • Why are potential markets important for a business's future growth?

    <p>All of the above</p> Signup and view all the answers

    What is the part of the market that a business can capture in the future called?

    <p>Potential market</p> Signup and view all the answers

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