5 Questions
Which term is used to describe the groups of individuals or organizations that make up the pool of actual and potential customers for their goods and services?
Market
What is the part of the total population that has shown some level of interest in buying a particular product or service called?
Potential market
What does market potential refer to?
The total demand for a product in a given business environment
Why are potential markets important for a business's future growth?
All of the above
What is another name for potential market?
Market
Test your knowledge on market segmentation, potential market, and total addressable market (TAM) in this quiz. Explore the different groups of customers and their level of interest in buying specific products or services.
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