Unleash Your Market Knowledge
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Questions and Answers

Which term is used to describe the groups of individuals or organizations that make up the pool of actual and potential customers for their goods and services?

  • Total addressable market
  • Market (correct)
  • Potential market
  • Market potential
  • What is the part of the total population that has shown some level of interest in buying a particular product or service called?

  • Potential market (correct)
  • Total addressable market
  • Market
  • Market potential
  • What does market potential refer to?

  • The future growth of a business
  • The part of the market you can capture in the future
  • The total demand for a product in a given business environment (correct)
  • The demographic groups that are not currently customers but could become customers in the future
  • Why are potential markets important for a business's future growth?

    <p>All of the above</p> Signup and view all the answers

    What is another name for potential market?

    <p>Market</p> Signup and view all the answers

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