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Questions and Answers
Which term is used to describe the groups of individuals or organizations that make up the pool of actual and potential customers for their goods and services?
Which term is used to describe the groups of individuals or organizations that make up the pool of actual and potential customers for their goods and services?
- Total addressable market
- Market (correct)
- Potential market
- Market potential
What is the part of the total population that has shown some level of interest in buying a particular product or service called?
What is the part of the total population that has shown some level of interest in buying a particular product or service called?
- Potential market (correct)
- Total addressable market
- Market
- Market potential
What does market potential refer to?
What does market potential refer to?
- The future growth of a business
- The part of the market you can capture in the future
- The total demand for a product in a given business environment (correct)
- The demographic groups that are not currently customers but could become customers in the future
Why are potential markets important for a business's future growth?
Why are potential markets important for a business's future growth?
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What is another name for potential market?
What is another name for potential market?
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