Universal Analytics vs

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9 Questions

Universal Analytics highlights Total Users (shown as Users) in most reports, whereas GA4 focuses on ______ (also shown as Users)

Active Users

So, while the term Users appears the same, the calculation for this metric is different between UA and GA4 since UA is using Total Users and GA4 is using ______ Users

Active

Depending on how frequently your users return to your website, the Total Users metric in UA and the Active Users metric in GA4 may be more or ______ similar

less

In Google Analytics 4, an active ______ is a unique user who has initiated at least one session during the selected date range

user

Universal Analytics highlights Total Users (shown as Users) in most reports, whereas GA4 focuses on ______ (also shown as Users)

Active

So, while the term Users appears the same, the calculation for this metric is different between UA and GA4 since UA is using Total Users and GA4 is using ______ Users

Active

In Google Analytics 4, an active ______ is a unique user who has initiated at least one session during the selected date range

user

Depending on how frequently your users return to your website, the Total Users metric in UA and the Active Users metric in GA4 may be more or ______ similar

less

GA4 Notes Comparing UA vs. GA4 metrics: Key differences you need to know Site Traffic ______

Comparison

Test your knowledge on the key differences between Universal Analytics (UA) and Google Analytics 4 (GA4) metrics. Learn about the variations in measuring site traffic, active users, and more.

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