Universal Analytics vs
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Universal Analytics highlights Total Users (shown as Users) in most reports, whereas GA4 focuses on ______ (also shown as Users)

Active Users

So, while the term Users appears the same, the calculation for this metric is different between UA and GA4 since UA is using Total Users and GA4 is using ______ Users

Active

Depending on how frequently your users return to your website, the Total Users metric in UA and the Active Users metric in GA4 may be more or ______ similar

less

In Google Analytics 4, an active ______ is a unique user who has initiated at least one session during the selected date range

<p>user</p> Signup and view all the answers

Universal Analytics highlights Total Users (shown as Users) in most reports, whereas GA4 focuses on ______ (also shown as Users)

<p>Active</p> Signup and view all the answers

So, while the term Users appears the same, the calculation for this metric is different between UA and GA4 since UA is using Total Users and GA4 is using ______ Users

<p>Active</p> Signup and view all the answers

In Google Analytics 4, an active ______ is a unique user who has initiated at least one session during the selected date range

<p>user</p> Signup and view all the answers

Depending on how frequently your users return to your website, the Total Users metric in UA and the Active Users metric in GA4 may be more or ______ similar

<p>less</p> Signup and view all the answers

GA4 Notes Comparing UA vs. GA4 metrics: Key differences you need to know Site Traffic ______

<p>Comparison</p> Signup and view all the answers

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