Unit I

Marketing is a creative management function which promotes trade and employment by assessing consumer needs and initiating research and development to meet them. It coordinates the resources of production and distribution of goods and services, determines, and directs the nature and scale of the total effort required to sell profitably the maximum production to the ultimate user.

The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.

1. Marketing is consumer oriented
2. Marketing starts with cus.

<p>Ms. Vidhi Modi</p> Signup and view all the answers

<ol> <li> <a href="https://www.youtube.com/watch.v=6a9yU87MwLI&amp;t=22s">https://www.youtube.com/watch.v=6a9yU87MwLI&amp;t=22s</a> </li> <li> <a href="https://www.youtube.com/watch.v=QusJ4fpWQwA">https://www.youtube.com/watch.v=QusJ4fpWQwA</a> </li> </ol> Signup and view all the answers

<p>Marketing is a creative management function which promotes trade and employment by assessing consumer needs and initiating research and development to meet them. It coordinates the resources of production and distribution of goods and services, determines, and directs the nature and scale of the total effort required to sell profitably the maximum production to the ultimate user.</p> Signup and view all the answers

<p>The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.</p> Signup and view all the answers

<ol> <li>Marketing is consumer oriented 2. Marketing starts with cus.</li> </ol> Signup and view all the answers

<p>Ms.Vidhi Modi</p> Signup and view all the answers

<p><a href="https://www.youtube.com/watch.v=6a9yU87MwLI&amp;t=22s">https://www.youtube.com/watch.v=6a9yU87MwLI&amp;t=22s</a>, <a href="https://www.youtube.com/watch.v=QusJ4fpWQwA">https://www.youtube.com/watch.v=QusJ4fpWQwA</a></p> Signup and view all the answers

<p>The two primary components of business management and commerce mentioned in the text are identifying customers and creating, communicating, delivering, and exchanging goods and services for the satisfaction and retention of those customers.</p> Signup and view all the answers

<p>Products can be marketed to other businesses (B2B) or directly to consumers (B2C).</p> Signup and view all the answers

<p>Marketing tasks are sometimes contracted to dedicated marketing firms, such as media, market research, or advertising agencies.</p> Signup and view all the answers

<p>Market orientations are philosophies concerning the factors that should go into market planning.</p> Signup and view all the answers

<p>The marketing mix outlines the specifics of the product and how it will be sold.</p> Signup and view all the answers

<p>Marketing is a part of business management and commerce.</p> Signup and view all the answers

<p>Products can be marketed to other businesses (B2B) or directly to consumers (B2C).</p> Signup and view all the answers

<p>Examples include media, market research, or advertising agencies.</p> Signup and view all the answers

<p>Market orientations are philosophies concerning the factors that should go into market planning.</p> Signup and view all the answers

<p>The marketing mix outlines the specifics of the product and how it will be sold.</p> Signup and view all the answers