Unit 1: Introduction to Big Data

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Questions and Answers

What percentage of data in organizations is estimated to be unstructured?

  • 80 percent (correct)
  • 90 percent
  • 50 percent
  • 70 percent

Which company is said to store, access, and analyze more than 30 Petabytes of user-generated data?

  • Walmart
  • YouTube
  • Facebook (correct)
  • Amazon

What is one major benefit of Big Data application in the telecom sector?

  • Improved data security
  • Seamless connection during overload (correct)
  • Increased data packet loss
  • Higher costs for customers

In the context of retail, what does Amazon's recommendation engine primarily rely on?

<p>Browsing history of the consumer (B)</p> Signup and view all the answers

How can effective use of data and sensors help in traffic management in densely populated cities?

<p>Manage traffic congestion (A)</p> Signup and view all the answers

What is one way big data can improve the healthcare sector?

<p>By predicting deteriorating conditions of patients (A)</p> Signup and view all the answers

What challenge is associated with analyzing big data in manufacturing?

<p>Component defects (C)</p> Signup and view all the answers

What is one benefit Google gains from extracting information from user searches?

<p>Improving its search quality (D)</p> Signup and view all the answers

What was a significant development in 2005 that contributed to the handling of big data?

<p>The creation of Hadoop framework (D)</p> Signup and view all the answers

Which of the following accurately describes a feature of big data?

<p>It requires innovative processing techniques for analysis (B)</p> Signup and view all the answers

How has the Internet of Things (IoT) impacted big data?

<p>It has connected more objects to gather data (A)</p> Signup and view all the answers

What does the concept of 'elastic scalability' in cloud computing refer to?

<p>Ability to expand storage on demand (D)</p> Signup and view all the answers

Which statement is true about the evolution of big data?

<p>User-generated data is a significant contributor to big data growth. (D)</p> Signup and view all the answers

Which of the following practices is part of big data processing?

<p>Data visualization (A)</p> Signup and view all the answers

What characteristic of big data makes it challenging to process using conventional techniques?

<p>It is voluminous and grows exponentially. (B)</p> Signup and view all the answers

Which of the following best defines big data?

<p>Complex data sets that necessitate advanced processing for insights (D)</p> Signup and view all the answers

What is a significant consequence of a business not adapting to customer expectations?

<p>Offering poor quality products (B)</p> Signup and view all the answers

Which of the following is NOT a major source of Big Data?

<p>Traditional book publishing (D)</p> Signup and view all the answers

How does big data analytics affect marketing campaigns?

<p>It ensures stronger alignment with customer expectations (A)</p> Signup and view all the answers

What is one of the challenges associated with Big Data?

<p>Data visualization (B)</p> Signup and view all the answers

Why has the data growth rate increased rapidly in recent years?

<p>Emergence of smart objects (C)</p> Signup and view all the answers

Which term describes datasets that are large and complex, making them difficult to store and process?

<p>Big Data (A)</p> Signup and view all the answers

What role does observing customer behavior play in business?

<p>It strengthens customer loyalty (B)</p> Signup and view all the answers

What is the predicted amount of data volumes by the year 2020?

<p>40 Zettabytes (A)</p> Signup and view all the answers

What does the 'composition' of data refer to?

<p>The structure and sources of data, including its granularity and type. (B)</p> Signup and view all the answers

Which characteristic of Big Data describes the 'amount of data' generated?

<p>Volume (B)</p> Signup and view all the answers

How is 'velocity' defined in the context of Big Data?

<p>The speed at which data is generated from various sources. (A)</p> Signup and view all the answers

What type of data is indicated to be included in the 'variety' aspect of Big Data?

<p>Images, audios, videos, and sensor data. (A)</p> Signup and view all the answers

What does the 'condition' of data evaluate?

<p>The state of the data and its usability for analysis. (B)</p> Signup and view all the answers

Which of the following statements about Big Data is true regarding future data generation?

<p>40 Zettabytes of data will be generated, an increase from previous years. (B)</p> Signup and view all the answers

Which aspect of data does 'context' refer to?

<p>The origins and reasons behind data generation. (D)</p> Signup and view all the answers

Which challenge does the 'variety' of Big Data create?

<p>Issues in capturing, storing, and analyzing diverse data formats. (D)</p> Signup and view all the answers

What is one of the main challenges faced when combining unstructured and inconsistent data in data lakes or warehouses?

<p>Duplicate data (C)</p> Signup and view all the answers

Which statement accurately contrasts traditional Business Intelligence (BI) with big data?

<p>Traditional BI uses a centralized server for data storage. (C)</p> Signup and view all the answers

What is a major security concern associated with big data?

<p>High risk of data exposure (A)</p> Signup and view all the answers

In what environment is data typically analyzed in both real-time and offline modes?

<p>Big Data (D)</p> Signup and view all the answers

What is a characteristic feature of a Data Warehouse (DW)?

<p>Focuses on integration of historical data (A)</p> Signup and view all the answers

How does data processing change between traditional BI and big data environments?

<p>Big data involves processing functions moved to data. (B)</p> Signup and view all the answers

What type of data does a Data Warehouse primarily manage?

<p>Historical data from various sources (A)</p> Signup and view all the answers

Which statement accurately describes a feature of big data tools?

<p>They utilize data from various disparate sources. (D)</p> Signup and view all the answers

What does it mean for a data warehouse to be subject-oriented?

<p>It focuses on analyzing data related to a specific topic. (A)</p> Signup and view all the answers

Which attribute refers to the consistent formatting of data from different sources within a data warehouse?

<p>Integrated (D)</p> Signup and view all the answers

Why is data in a data warehouse considered nonvolatile?

<p>Data remains unchanged once entered into the warehouse. (B)</p> Signup and view all the answers

What does the term time variant describe in the context of a data warehouse?

<p>Data that reflects trends and changes over time. (C)</p> Signup and view all the answers

Which of the following best describes the utilization of a data warehouse?

<p>It is designed for investigative tasks using historical data. (A)</p> Signup and view all the answers

What kind of data relationships do data warehouses typically focus on?

<p>Relationships characterized by patterns over time. (B)</p> Signup and view all the answers

How do data warehouses handle historical data compared to online transaction processing systems?

<p>They prioritize storing historical data for long-term analysis. (B)</p> Signup and view all the answers

Which of the following statements is true about data warehouse structures?

<p>They typically include a few large tables for data analysis. (C)</p> Signup and view all the answers

Flashcards

What is Big Data?

Large and complex data sets that require specialized processing and analysis to extract valuable insights.

Big Data's growth

The volume of data generated keeps increasing rapidly over time.

Big Data's challenge

The sheer size of big data makes it impossible to process using traditional methods.

What are the aspects of Big Data?

It refers to the techniques and tools used to store, process, and analyze big data.

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What is Hadoop?

A framework specifically designed to store and analyze large datasets.

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What is NoSQL?

A type of database that is not structured like a traditional relational database. It is more flexible and scalable to handle Big Data.

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What is the Internet of Things (IoT)?

The interconnected network of devices and objects that collect and share data.

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What is machine learning?

A branch of artificial intelligence that focuses on building systems that can learn from data.

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Big Data Analytics

The process of analyzing large datasets to identify patterns, trends, insights, and potential business opportunities.

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Big Data Sources

Information collected from various sources like social media, e-commerce websites, and sensor networks.

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Customer Insights from Big Data

The ability to use big data analytics to understand customer preferences, behaviors, and needs. This helps businesses tailor their products and services to better meet customer expectations.

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Targeted Marketing with Big Data

The use of big data analytics to create powerful marketing campaigns that reach the right audience with the right message at the right time.

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Big Data for Innovation

Leveraging big data analytics to drive innovation and product development by identifying emerging trends, customer needs, and market opportunities.

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Big Data Curation

The process of collecting, cleaning, organizing, and preparing big data for analysis.

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Big Data Challenges

The challenges associated with managing and analyzing big data, including storage, processing, security, and visualization.

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Volume (Big Data Characteristic)

The amount of data generated, which is increasing rapidly.

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Velocity (Big Data Characteristic)

The speed at which data is generated and processed.

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Variety (Big Data Characteristic)

The diverse types of data generated, including structured, semi-structured, and unstructured data.

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Composition (Data Characteristic)

Refers to the data's structure, including sources, granularity, types, and whether it's static or real-time.

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Condition (Data Characteristic)

Describes the data's condition, including whether it's ready for analysis or needs cleansing.

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Context (Data Characteristic)

Explores the origins and context of the data, including where it was generated, why, and its sensitivity.

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Veracity (Big Data Characteristic)

A characteristic of Big Data that refers to the constant addition of new and varied data.

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Value (Big Data Characteristic)

A characteristic of Big Data relating to the ability to access and analyze data in real-time to drive immediate decisions.

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Unstructured data growth

Unstructured data like images, audio, and video grows at a faster rate than other types of data.

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Unstructured data dominance

Experts estimate that 80% of the data within an organization is unstructured.

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Walmart's Big Data

Walmart processes over a million customer transactions every hour.

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Facebook's Data Empire

Facebook stores, accesses, and analyzes over 30 petabytes of user-generated data.

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Smarter healthcare with Big Data

Big Data applications can predict a patient's deteriorating condition in advance by analyzing their health data.

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Big Data in telecom

Telecom companies can use Big Data to analyze network data and reduce data packet loss, improving customer experience.

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Big Data in retail

Retail businesses can use Big Data to understand consumer behavior and provide personalized recommendations, like Amazon's suggestions.

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Traffic control with Big Data

Managing traffic flow effectively in cities requires analyzing data from sensors and using it to optimize traffic lights and routes.

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Unstructured Data

Data stored in its original format, without any predefined structure, like video files, text documents, or images.

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Structured Data

Data organized in a predefined format with rows and columns, like spreadsheets or databases.

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Diverse Data Sources

Data gathered from various sources, like social media, databases, and sensor data, often with different formats and quality.

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Data Integration

The process of combining data from multiple sources, often facing challenges due to inconsistencies, missing data, and duplicates.

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Big Data Security

The threats to the confidentiality and integrity of big data, including unauthorized access and data breaches.

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Big Data Privacy

The risks associated with big data concerning the privacy and security of personal information.

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Data Warehouse

A system designed for efficient query and analysis of large datasets, often focusing on historical data from various sources.

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Analytical Data

Data specifically tailored for query and analysis, unlike data for daily operations or transaction processing.

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What is a Data Warehouse?

A data system designed to help analyze data from multiple sources. It's focused on understanding past trends and patterns.

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Subject-Oriented

Data warehouses are structured around specific business topics or areas, such as sales, marketing, or customer behavior.

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Integrated

Data from different sources is combined into a consistent format, resolving inconsistencies and naming conflicts.

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Nonvolatile

Once data enters the warehouse, it remains unchanged. This allows analysis of historical trends without worry about data modification.

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Time Variant

Data warehouses capture data over time to identify patterns and trends. This emphasis on historical data is crucial for business analysis.

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Read-Intensive

Data warehouses are primarily used for reading and retrieving information to support decision-making.

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Large Tables

Data warehouses typically store a small number of large tables, which are designed for efficient analysis of large volumes of data.

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Few Clients, Long Interactions

Data warehouses are designed for a relatively small number of users who engage in lengthy analysis sessions.

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Study Notes

Unit 1: Introduction to Big Data

  • Big data is a collection of large and complex datasets.
  • Its origins date back to the 1960s and 70s.
  • Big data is characterized by its volume, velocity, variety, and veracity.
  • Key sources of big data include social media, e-commerce sites, weather stations, telecommunication companies, and the stock market.
  • The volume of big data is growing exponentially.
  • Big data is difficult to store and process using traditional methods due to its large volume & variety.
  • Specialized tools and frameworks are needed to handle big data.
  • Big data has many applications across various industries, such as healthcare, telecom, retail, and manufacturing.
  • Big data analytics provides organizations with insights and helps make better business decisions.

Big Data Characteristics

  • Volume: The massive amount of data generated daily, growing at a rapid pace. Data size has increased significantly from 2005 on.
  • Velocity: The speed at which data is generated and processed, often in real-time. This real-time nature is critical for many applications.
  • Variety: The different formats and types of data that can be processed (structured, semi-structured, and unstructured). This includes structured data like logs and semi-structured like JSON documents, versus unstructured like images, audio, and video.
  • Veracity: The accuracy, completeness, and trustworthiness of the data, critical for ensuring data quality. Inaccurate data leads to poor decisions.

Types of Big Data

  • Structured: Data that conforms to a predefined schema, organized in tables like a relational database management system (RDBMS)
  • Semi-structured: Data that has some organizational structure but no fixed format, like JSON and XML. Data often has tags that identify specific parts of the information
  • Unstructured: Data with no predefined format or organization, like images, audio, videos, sensor data

Big Data Challenges

  • Data Synchronization: Integrating diverse and disparate datasets. Different sources may not use the same format, terminology or units of measurement, leading to problems and inconsistencies when combined
  • Data Professionals: A shortage of professionals with the skills to work efficiently with big data. The needed skills are multidisciplinary.
  • Meaningful Insights: Extracting actionable insights from the huge amount of data.
  • Data Storage and Quality: Effectively storing and managing big data of various types.
  • Data Security and Privacy: Ensuring data is protected and used responsibly.
  • Data accessibility: The sheer volume of data can challenge the ability to access and utilize data for decision-making.

Data Warehousing

  • A subject-oriented, integrated, non-volatile, and time-variant data repository.
  • Designed specifically for analysis, not transaction processing.
  • Data is stored in the data warehouse to support decision-making.
  • Common attributes of typical data warehouses: data stored is historical to focus on what already happened; data access is often read intensive; relatively few large tables store the data; data is integrated into a useful format; data is non-volatile, which means not changing, once input.

Data Warehouse Goals

  • Support reporting and analysis by storing historical data.
  • Provide a foundation for better decision making.

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