Understanding Your Target Audience

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Questions and Answers

Why is it important to understand your audience target?

  • To ignore the needs and preferences of the audience
  • To increase the cost of market research
  • To tailor products, services, and marketing efforts to reach the intended audience (correct)
  • To decrease the effectiveness of marketing strategies

What type of information may be included in demographic market research?

  • Age, gender, location, income level, and occupation (correct)
  • Political affiliation, favorite color, and favorite food
  • Blood type, shoe size, and car brand preference
  • Favorite TV shows, pets owned, and preferred vacation destination

How can Google Analytics help in understanding the target audience?

  • By analyzing competitor's websites
  • By suggesting random marketing strategies
  • By displaying only basic website traffic information
  • By providing insights into the demographics, interests, and behavior of website visitors (correct)

What can social media analytics provide insight into?

<p>Demographics, interests, and online behavior of followers (C)</p> Signup and view all the answers

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