5 Questions
What is the primary purpose of a value proposition?
To summarize the benefits a company offers to customers
Which of the following statements about value propositions is true?
Value propositions serve as a guide for companies and customers
When did the term "value proposition" first appear?
In a 1988 McKinsey & Company business review paper
What is the relationship between a value proposition and a company's competitive advantage?
A strong value proposition can contribute to a company's competitive advantage
What is the fundamental question that a value proposition aims to answer?
"Why should customers choose your company's offering over other company offerings?"
Learn about value proposition and how it summarizes the benefits a company offers its customers. Discover its importance within a company and in the marketplace, as well as its origins back to a 1988 McKinsey & Company publication.
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