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Questions and Answers
What is the primary purpose of a value proposition?
What is the primary purpose of a value proposition?
- To summarize the benefits a company offers to customers (correct)
- To highlight a company's financial performance and projections
- To provide a detailed breakdown of a company's product features
- To outline a company's internal processes and operations
Which of the following statements about value propositions is true?
Which of the following statements about value propositions is true?
- Value propositions are only applicable to tangible products
- Value propositions are static and do not change over time
- Value propositions serve as a guide for companies and customers (correct)
- Value propositions are only relevant for marketing purposes
When did the term "value proposition" first appear?
When did the term "value proposition" first appear?
- In a 2000s book on marketing strategy
- The origin of the term is not mentioned in the text
- In a 1988 McKinsey & Company business review paper (correct)
- In a 1990s Harvard Business Review article
What is the relationship between a value proposition and a company's competitive advantage?
What is the relationship between a value proposition and a company's competitive advantage?
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What is the fundamental question that a value proposition aims to answer?
What is the fundamental question that a value proposition aims to answer?
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