Podcast
Questions and Answers
What is the name of the course?
What is the name of the course?
Understanding Tourism (UT1ILV)
Who is the course lecturer?
Who is the course lecturer?
Prof.(FH) Dr.Markus Eitle, MSc
What is the curriculum semester for the course?
What is the curriculum semester for the course?
1.Semester TLM Baku
How many contact hours are there per week for the course?
How many contact hours are there per week for the course?
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How many ECTS credits is the course worth?
How many ECTS credits is the course worth?
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What language is the course taught in?
What language is the course taught in?
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What is Prof. Eitle's academic background?
What is Prof. Eitle's academic background?
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Prof. Eitle teaches at __________ University of Applied Sciences.
Prof. Eitle teaches at __________ University of Applied Sciences.
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What are the key words associated with Prof. Eitle's research?
What are the key words associated with Prof. Eitle's research?
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What is Prof. Eitle's favorite holiday location?
What is Prof. Eitle's favorite holiday location?
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Study Notes
Personal Presentation
- Prof. DI Dr. Markus W. Eitle, MSc, specializes in Marketing & Wine Business at IMC Krems University, Austria.
- Holds a robust academic background with a focus on Tourism, Human Resource Management, Scientific Writing, and Viticulture.
- Educational history includes Bachelor’s and Master’s degrees in Horticultural Sciences from institutions in Germany, Italy, and Austria, along with a research semester in Chile.
- Current roles include teaching various courses on Tourism & Leisure Management and International Wine Business.
- Engages in research projects like AI application in tourism and sustainability education in welfare and nature.
Current Research Focus
- Investigating consumer preferences for organic and sustainably certified wines in the DACH region (Germany, Austria, Switzerland).
- Studying the effects of grafting genotype combinations on grapevine vigor and phylloxeration.
- Conducting a quantitative investigation into factors influencing Chinese wine consumers.
Course Introduction
- Course titled "Understanding Tourism" (UT1ILV) is offered for the first semester of Tourism & Leisure Management in Baku.
- Structure comprises 2 contact hours per week, equating to 3 ECTS or 75 hours total.
- Course delivery will be in English and materials will be accessible via MS Teams.
- Collaboration with Prof. (FH) Dr. Jens Ennen, who is the Study Director.
Course Objectives and Context
- Encourages personal engagement through introductions, focusing on students’ backgrounds and interests in tourism.
- Highlights the importance of understanding both the theoretical and practical aspects of the tourism industry.
- Provides an opportunity for students to discuss their favorite holiday destinations and experiences, fostering a collaborative learning environment.
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Description
Join Prof. Markus W. Eitle in this foundational lecture on Understanding Tourism. This session will cover personal introductions, course objectives, and an overview of the tourism industry, setting the stage for deeper exploration in later lectures.