Understanding the Conversation Prism

Questions and Answers

What is the primary purpose of the Conversation Prism?

To map social media and help users understand interactions and engagement (correct)

To determine the financial success of social media companies

To evaluate the strategies of businesses in social media marketing

To analyze the algorithms used by social media platforms

Which component is at the center of the Conversation Prism?

Brands and personas

The statusphere

Social Capital

You (correct)

What do the 3Rs in the second layer of the Conversation Prism represent?

Response, Reach, Reputation

Reach, Relevance, Reactions

Reputation, Resonance, Relationships

Relevance, Reach, Resonance (correct)

How does the first layer of the Conversation Prism suggest adding value to networks?

By listening, learning, engaging, and co-creating Signup and view all the answers

What does the outer layer (ring 3) of the Conversation Prism symbolize?

The foundation of your community and brand influence Signup and view all the answers

Which term describes the weight of your social media influence in the context of the 3Rs?

Social Capital Signup and view all the answers

What does the Conversation Prism suggest about online engagement?

It is about how others shape your online experiences. Signup and view all the answers

What is NOT a focus of the Conversation Prism in understanding social media?

Corporate strategies for maximizing profits Signup and view all the answers

Study Notes

Conversation Prism Overview

Graphic representation of the evolving social media landscape, named the Conversation Prism.
Illustrates the constant changes in platforms, including their emergence, acquisition, and rebranding.

Core Concept

Centers around "You," emphasizing the role of individuals in online social interactions.
Highlights that social media is not just broadcast networks; it's about mutual experiences and interactions.

Engagement Layers

Ring 1: Focuses on adding value through:
- Listening and learning from others.
- Engaging and co-creating content collaboratively.
Ring 2: Introduces important metrics for evaluating online impact:
- 3Rs: Reach (the extent of audience), Relevance (alignment with audience interests), Resonance (emotional connection).
- Includes concepts of Social Capital, Influence, and Popularity as measures of engagement effectiveness.

Personal Branding

Ring 3: Reflects the outcomes of engagement:
- The way you interact defines your personal brand and persona.
- Engaging meaningfully contributes to building a community centered around shared interests and values.

Description

This quiz explores the Conversation Prism, a visual representation of the social media landscape. As platforms evolve, this graphic helps decipher the complexities of social media and its influence on communication among different sectors. Test your knowledge on how these dynamics affect engagement and community building.