Podcast
Questions and Answers
What is the primary purpose of the Conversation Prism?
What is the primary purpose of the Conversation Prism?
- To map social media and help users understand interactions and engagement (correct)
- To determine the financial success of social media companies
- To evaluate the strategies of businesses in social media marketing
- To analyze the algorithms used by social media platforms
Which component is at the center of the Conversation Prism?
Which component is at the center of the Conversation Prism?
- Brands and personas
- The statusphere
- Social Capital
- You (correct)
What do the 3Rs in the second layer of the Conversation Prism represent?
What do the 3Rs in the second layer of the Conversation Prism represent?
- Response, Reach, Reputation
- Reach, Relevance, Reactions
- Reputation, Resonance, Relationships
- Relevance, Reach, Resonance (correct)
How does the first layer of the Conversation Prism suggest adding value to networks?
How does the first layer of the Conversation Prism suggest adding value to networks?
What does the outer layer (ring 3) of the Conversation Prism symbolize?
What does the outer layer (ring 3) of the Conversation Prism symbolize?
Which term describes the weight of your social media influence in the context of the 3Rs?
Which term describes the weight of your social media influence in the context of the 3Rs?
What does the Conversation Prism suggest about online engagement?
What does the Conversation Prism suggest about online engagement?
What is NOT a focus of the Conversation Prism in understanding social media?
What is NOT a focus of the Conversation Prism in understanding social media?
Study Notes
Conversation Prism Overview
- Graphic representation of the evolving social media landscape, named the Conversation Prism.
- Illustrates the constant changes in platforms, including their emergence, acquisition, and rebranding.
Core Concept
- Centers around "You," emphasizing the role of individuals in online social interactions.
- Highlights that social media is not just broadcast networks; it's about mutual experiences and interactions.
Engagement Layers
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Ring 1: Focuses on adding value through:
- Listening and learning from others.
- Engaging and co-creating content collaboratively.
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Ring 2: Introduces important metrics for evaluating online impact:
- 3Rs: Reach (the extent of audience), Relevance (alignment with audience interests), Resonance (emotional connection).
- Includes concepts of Social Capital, Influence, and Popularity as measures of engagement effectiveness.
Personal Branding
- Ring 3: Reflects the outcomes of engagement:
- The way you interact defines your personal brand and persona.
- Engaging meaningfully contributes to building a community centered around shared interests and values.
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Description
This quiz explores the Conversation Prism, a visual representation of the social media landscape. As platforms evolve, this graphic helps decipher the complexities of social media and its influence on communication among different sectors. Test your knowledge on how these dynamics affect engagement and community building.
