10 Questions
Understanding retail consumer deals with understanding their buying behavior in retail ______.
stores
A consumer is a user of a product or a service whereas customer is a buyer of the product or ______.
service
Retail consumers are individuals who purchase goods or services for their personal use or ______.
consumption
The customer decides what to buy and executes the deal of purchasing by paying and availing the product or ______.
service
Retailers typically cater to the needs and preferences of retail consumers by offering a diverse range of products, personalized customer service, and convenient shopping ______.
experiences
Corporate customers, also known as business-to-business (B2B) customers, are organizations or businesses that purchase goods or services from retailers for their ______ needs
operational
Impulse buyers are customers who make unplanned purchases on the spur of the moment, often influenced by factors such as product displays, promotions, or ______
emotions
Budget-conscious customers are focused on getting the best value for their money and are often ______-sensitive
price
Loyal customers are repeat buyers who consistently choose to patronize a specific retailer over ______
others
High-value customers are individuals or businesses that generate significant revenue or profit for the retailer through their ______
purchases
Learn about the importance of understanding consumer buying behavior in retail stores, evaluating consumer response to sales promotion, and its significance for business survival and growth. Explore the distinction between consumers and customers.
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