Understanding Research: Definition and Objectives
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Questions and Answers

A researcher aims to understand the impact of a new teaching method on student test scores. Which type of research is most suitable for this purpose?

  • Exploratory Research
  • Fundamental Research
  • Descriptive Research
  • Hypothesis-Testing Research (correct)

Which research motive primarily reflects a societal benefit rather than a personal gain for the researcher?

  • Desire to achieve recognition.
  • Desire to obtain a research degree.
  • Desire to address challenges in solving unresolved issues. (correct)
  • Desire to experience intellectual stimulation.

A market analyst uses sales data from the past year to identify trends and predict future sales. What type of research is this?

  • Fundamental Research
  • Conceptual Research
  • Qualitative Research
  • Applied Research (correct)

A psychologist conducts in-depth interviews and observations to study the lived experiences of individuals with a specific condition. Which research approach is being used?

<p>Qualitative Approach (C)</p> Signup and view all the answers

A physicist aims to establish a new formula that explains the relationship between energy and matter. Which type of research aligns with this goal?

<p>Fundamental Research (A)</p> Signup and view all the answers

Which research approach involves manipulating one variable to determine its effect on another variable?

<p>Experimental Research (A)</p> Signup and view all the answers

Which of the following best describes the distinction between everyday research and academic research?

<p>Academic research requires a structured methodology for analysis, unlike everyday research that is simply gathering information. (D)</p> Signup and view all the answers

A researcher is studying the effect of a new drug on blood pressure. They create a computer model to simulate how the drug interacts with the cardiovascular system before conducting human trials. What kind of research is being conducted?

<p>Simulation Research (B)</p> Signup and view all the answers

According to Clifford Woody's definition, what is the correct order of steps in the research process?

<p>Problem statement, hypothesis creation, data gathering, data analysis, conclusion testing. (B)</p> Signup and view all the answers

Slesinger and Stephenson describe research primarily as a process of:

<p>Improving or confirming knowledge through ideas and information. (D)</p> Signup and view all the answers

An economist analyzes historical data to understand the factors that led to the 2008 financial crisis. Which research type aligns with this study?

<p>Analytical Research (B)</p> Signup and view all the answers

How does research combine both 'science' and 'art'?

<p>Science ensures accuracy through structured methods, while art involves creative problem-solving. (C)</p> Signup and view all the answers

Which of the following is NOT a primary objective of research?

<p>To prove a pre-determined belief or assumption. (C)</p> Signup and view all the answers

A researcher aims to understand the lived experiences of immigrants in a new country. Which type of research is most suitable for this purpose?

<p>Exploratory research (B)</p> Signup and view all the answers

A marketing team wants to find out how many customers, out of their total customer base, are likely to purchase a new product within the first month of its release. What type of research is this?

<p>Diagnostic research (D)</p> Signup and view all the answers

What is the primary role of a hypothesis in the research process, according to the texts?

<p>To provide a preliminary educated guess that guides data collection and analysis. (D)</p> Signup and view all the answers

A retail company notices a decline in sales for a specific product line. What type of research would be most suitable to understand the underlying causes of this sales slump?

<p>Exploratory Research (B)</p> Signup and view all the answers

A government agency aims to evaluate the long-term impact of a newly implemented social program on community well-being. Which research approach is most appropriate for this evaluation?

<p>Longitudinal Research (B)</p> Signup and view all the answers

An agricultural company wants to test the effectiveness of a new fertilizer on crop yield under controlled conditions. Which research environment would be most suitable for this study?

<p>Laboratory Research (B)</p> Signup and view all the answers

A public health organization seeks to understand the reasons behind the spread of a rare disease in a specific community, focusing on individual cases and their unique circumstances. Which research methodology aligns best with this objective?

<p>Clinical/Diagnostic Research (B)</p> Signup and view all the answers

A tech company is developing a new product and wants to predict its market performance by creating a virtual model of the market. Which research environment is most suitable for this purpose?

<p>Simulation Research (B)</p> Signup and view all the answers

A marketing manager needs to decide on the pricing strategy for a new product launch. Given the need for a specific, actionable recommendation, which research orientation is most fitting?

<p>Decision-oriented Research (C)</p> Signup and view all the answers

A historian is studying the evolution of management theories by analyzing publications, speeches, and case studies from the last century. Which type of research is being conducted?

<p>Historical Research (B)</p> Signup and view all the answers

Why is research considered vital for organizations operating in highly competitive and rapidly changing environments?

<p>It allows organizations to predict trends, understand behaviors, and respond effectively to challenges. (B)</p> Signup and view all the answers

Flashcards

What is research?

Systematic and scientific way of searching for information about a specific topic.

Clifford Woody's Research

Involves a step-by-step process: stating the problem, hypothesizing, gathering data, analyzing, and testing conclusions.

Research (Slesinger & Stephenson)

Improving and confirming our knowledge, making broad conclusions applicable to many situations.

Nature of Research

Combines structured methods (science) for accuracy with creativity and problem-solving (art).

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Purpose of Research

To discover answers to questions through scientific procedures and uncover unknown truths.

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Exploratory Research

To gain familiarity with a topic or get new insights.

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Descriptive Research

To accurately describe the characteristics of an individual, situation, or group.

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Diagnostic Research

To determine how often something occurs or its association with something else.

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Market Behavior Research

Understanding customer preferences and purchase drivers.

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Operational Efficiency Research

Finding ways to cut production costs without hurting quality.

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Future Planning Research

Predicting what the market will want in the future.

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Government Research

Data collection on a nation's economic and social structure.

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One-Time Research

Research done once.

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Longitudinal Research

Research conducted over multiple time periods.

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Field-Setting Research

Research in natural, real-world conditions.

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Hypothesis-Testing Research

To investigate cause-and-effect relationships between variables by testing a hypothesis.

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Motives in Research

Personal (degree, intellectual joy) and societal (solving problems, serving society) benefits.

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Analytical Research

Analyzing existing information to critically evaluate a topic.

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Applied Research

Aimed at finding a solution for an immediate, specific problem.

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Fundamental Research

Focused on generalizing and formulating theories.

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Quantitative Research

Gathers numerical data for mathematical or statistical analysis.

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Qualitative Research

Focuses on subjective understanding of attitudes, opinions, and behaviors.

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Study Notes

  • Research involves seeking knowledge or information.
  • Academic or professional research involves a systematic and scientific approach.
  • Research is a structured process of gathering and analyzing information to reach a conclusion.
  • In daily life, research is about seeking information like using Google.
  • In academia, research uses methodical data collection and analysis to answer questions.
  • Research is like a journey to discover new information through organized effort.
  • Redman and Mory define research as an organized effort to learn.
  • Research turns curiosity into knowledge.
  • Clifford Woody views research as a step-by-step process.
  • Research involves stating the problem, forming hypotheses, gathering data, analyzing that data, and testing conclusions.
  • Slesinger and Stephenson define research as improving or confirming knowledge which leads to broad, applicable conclusions.
  • Research blends structured methods (science) with creativity and problem-solving (art).

Objectives of Research

  • Purpose of research is discovering answers to questions.
  • The goal is to uncover previously unknown truths through scientific procedures.
  • Specific objectives include gaining familiarity with a phenomenon (exploratory research).
  • Specific objectives include accurately portraying characteristics of a subject (descriptive research).
  • Specific objectives include determining the frequency of an occurrence (diagnostic research).
  • Specific objectives include testing causal relationships (hypothesis-testing research).
  • Exploratory research involves gaining familiarity with new topics.
  • Descriptive research involves painting a clear picture of something.
  • Diagnostic research involves identifying associations.
  • Hypothesis-testing research involves proving or disproving cause-effect links.

Motivation in Research

  • Research motives: obtaining a research degree, solving problems, gaining intellectual joy, serving society, and gaining respect.
  • Personal and societal motivations include degree attainment, intellectual satisfaction, problem-solving, and public service.

Types of Research

  • Descriptive research uses surveys to describe existing situations.
  • Analytical research analyzes existing information critically.
  • Applied research seeks solutions for immediate problems.
  • Fundamental research focuses on generalizations and theory.
  • Quantitative research gathers numerical data for mathematical analysis.
  • Qualitative research explores subjective aspects like attitudes and opinions.
  • Conceptual research deals with abstract ideas and theories.
  • Empirical research relies on experience, observation, and experimentation.

Approaches to Research

  • Quantitative approach involves numerical data, further divided into inferential, experimental, and simulation research.
  • Inferential research infers population characteristics from sample data.
  • Experimental research manipulates variables to observe effects.
  • Simulation research creates artificial environments for study.
  • Qualitative approach explores subjective aspects through interviews and observations.

Role of Research

  • Research helps organizations make better decisions.
  • Market behavior research is used to understand customer preferences influencing purchases.
  • Operational efficiency looks at keeping production costs low while maintaining quality.
  • Future planning uses research to predict market trends and adapt to future demands.
  • Government Research helps to collect data on economic and social structure.
  • Resource allocation uses research to effectively allocate resources to meet citizens’ needs.
  • Policy issues uses research to diagnose and resolve policy issues.
  • Underlying challenges uses research to understand and address social or economic challenges.

Other Types of Research

  • One-time research is done once at a single point of time.
  • Longitudinal research happens over extended periods.
  • Field-setting research is done in natural, real-world environments.
  • Laboratory research is conducted in controlled, artificial environments.
  • Simulation research uses simulated environments.
  • Clinical/diagnostic research uses in-depth methods for understanding causal relations.

Research by Purpose

  • Exploratory research develops hypotheses.
  • Formalized research tests hypotheses.
  • Historical research examines past events and ideas.

Research by Orientation

  • Conclusion-oriented research allows researchers to freely select/design enquiry/concepts.
  • Decision-oriented research serves decision maker needs with limited researcher freedom.

Key Benefits of Research

  • Research promotes critical thinking.
  • Research helps solve complex problems.
  • Research improves decision-making by informing leaders.
  • Research is crucial for predicting trends, understanding behaviors, and effectively responding to challenges.
  • Research enables businesses, governments, and individuals to succeed in competitive environments.

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Description

Explore the essence of research, from everyday information seeking to structured academic inquiry. Understand its systematic approach, as research is defined by leading scholars. Discover how it transforms curiosity into knowledge through methodical data collection and analysis.

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