Podcast
Questions and Answers
A company aims to understand in depth why a new product failed to meet projected sales. Which research approach would be most suitable?
A company aims to understand in depth why a new product failed to meet projected sales. Which research approach would be most suitable?
- Neither Quantitative nor Qualitative Research, as this is purely a business decision.
- Quantitative Research, focusing on statistical analysis of sales data.
- A combination of both Quantitative and Qualitative Research to gather holistic insights.
- Qualitative Research, involving interviews with potential customers and sales staff. (correct)
If a researcher aims to gather detailed personal stories about individuals' experiences with a particular healthcare service, which research approach is most appropriate?
If a researcher aims to gather detailed personal stories about individuals' experiences with a particular healthcare service, which research approach is most appropriate?
- Qualitative Research, emphasizing in-depth interviews and narrative analysis. (correct)
- Experimental Research to test the healthcare service.
- Quantitative Research, focusing on numerical data and statistical analysis.
- A mixed-methods approach, combining surveys with open-ended questions.
Marketers want to understand how different demographic groups perceive a new advertising campaign. Which research method is most suitable for gathering this information?
Marketers want to understand how different demographic groups perceive a new advertising campaign. Which research method is most suitable for gathering this information?
- A controlled experiment testing different versions of the ad campaign.
- Qualitative focus groups with representatives from various demographic segments. (correct)
- Quantitative surveys distributed randomly across demographics.
- A longitudinal study tracking advertising recall over time.
If a researcher is conducting a study of the workplace culture within a tech startup, which research approach would provide the most comprehensive understanding?
If a researcher is conducting a study of the workplace culture within a tech startup, which research approach would provide the most comprehensive understanding?
A researcher aims to understand the traditions and customs of a remote village. Which research method is mos appropriate?
A researcher aims to understand the traditions and customs of a remote village. Which research method is mos appropriate?
A historian is researching policy changes over several years by examining government records. What type of research is this?
A historian is researching policy changes over several years by examining government records. What type of research is this?
A qualitative research method involves going into a study without any preconceived assumptions and forming theories based solely on the collected data. Which method is this?
A qualitative research method involves going into a study without any preconceived assumptions and forming theories based solely on the collected data. Which method is this?
A research team wants to study a particular culture, immersing themselves within the community to understand its values, beliefs, and social dynamics. Which research method is most appropriate?
A research team wants to study a particular culture, immersing themselves within the community to understand its values, beliefs, and social dynamics. Which research method is most appropriate?
Analysts are investigating a recurring problem within a company and aim to develop practical solutions through iterative testing and refinement. Which research method aligns best with this goal?
Analysts are investigating a recurring problem within a company and aim to develop practical solutions through iterative testing and refinement. Which research method aligns best with this goal?
What is a key characteristic of an ideal research problem?
What is a key characteristic of an ideal research problem?
Flashcards
Why use qualitative research?
Why use qualitative research?
To answer questions about human behavior and cultural values
Qualitative interviews
Qualitative interviews
Used to understand why a product failed to meet sales expectations.
Gathering stories
Gathering stories
Used to gather personal stories about experiences.
Focus groups
Focus groups
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Grounded Theory
Grounded Theory
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Action Research
Action Research
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Phenomenological Research
Phenomenological Research
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Research Question
Research Question
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An ideal research problem
An ideal research problem
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The research problem
The research problem
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Study Notes
- Researchers use a qualitative approach to answer research questions about human behavior and cultural values.
- A company might conduct interviews as a form of qualitative research to understand why a product failed to meet sales expectations.
- Researchers might utilize interviews (qualitative) to gather personal stories about experiences with healthcare.
- Marketers could use focus groups (qualitative) to observe demographic groups reacting to an ad campaign.
- A study of workplace culture within a tech startup involves qualitative research.
- Observational research in a remote village to understand local traditions is qualitative research.
- Historical research using old newspapers and letters is qualitative research.
- Policy change studies over years using government records involves qualitative research.
- A detailed study of a patient's medical treatment is qualitative research.
- Observing customer interactions with store displays to understand browsing behavior is qualitative research.
- Grounded theory allows you to go in without assumptions and rely on the data you collect to form theories.
- Action research is cyclical; researchers assess solutions for efficiency/effectiveness and create solutions to issues.
- Phenomenological research investigates a phenomenon in depth, regarding people's experiences.
- Grounded theory starts with an open question about a phenomenon, gathering data to form a full theory.
- Ethnography is an immersive study of a particular culture or community.
- Case study is an in-depth analysis of a situation focusing on organization, belief system, event, person, or action.
- Action research focuses on analysts investigating a problem or weakness and developing practical solutions.
- Qualitative research is sometimes unreliable because people's opinions/emotions can change quickly.
- A research problem involves a gap in existing knowledge.
- A research question is a statement made in question form to provide focus, clarity, and structure to the research endeavor.
- An ideal research problem introduces a fresh perspective offering new knowledge.
- A significant research problem allows for the formulation of hypotheses and the design of research methodologies.
- A problem should hold significance in terms of its potential impact on theory, practice, policy, or the understanding of a phenomenon.
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