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Questions and Answers
Which of the following phrases best exemplifies puffery?
Identify the examples of puffery from the list below.
Which statement reflects puffery rather than a factual claim?
From the given examples, which are categorized as puffery?
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Which of the following is considered an example of puffery in advertising?
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Study Notes
Puffery
- Puffery refers to exaggerated statements that cannot be objectively proven, made to promote a product or service.
- It is often used in advertising and marketing to entice consumers.
- Puffery is legal because it is considered subjective and not intended to be taken literally.
Examples of Puffery
- "World's Greatest Shave"
- "Best salads on earth!"
- "The greatest episode you'll ever see!"
- "Tasty treats. All day, every day!"
Examples that are not Puffery
- "10% off every purchase! Today only."
- "Buy 6, get the 7th for nothing!"
- "If we can't fix it, no one can."
- "We look forward to your business!"
- "Eating our carrots make you see better than 20/20 vision!" (This statement is factually incorrect and could be considered misleading)
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Description
Explore the concept of puffery, which refers to exaggerated claims in advertising that are subjective and not legally actionable. This quiz will help you distinguish between puffery and misleading statements consumers might encounter in marketing. Test your knowledge on examples of puffery and its implications in advertising.
