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Understanding Psychological Motives in Consumer Decision-Making

5 Questions

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Understanding Psychological Motives in Consumer Decision-Making

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@EnviousParadise

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Questions and Answers

According to McGuire's classification of motives, which motive is related to people buying things consistent with their liking and taste?

Need to categorize

Need for cues

Need for consistency (correct)

Need to attribute causation

What is the need for cues?

Categorizing objects based on price

Buying things consistent with liking and taste

Hints or symbols (correct)

Attributing causation to outside elements

Which motive is related to categorizing objects based on price?

Need for cues

Need to attribute causation

Need for consistency

Need to categorize (correct)

What is the motive related to attributing the cause of a favorable or unfavorable outcome to ourselves or outside elements?

<p>Need to attribute causation</p> Signup and view all the answers

What is an example of the need for consistency?

<p>A person consistently choosing sophisticated objects over flashy ones</p> Signup and view all the answers

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