Understanding Psychological Motives in Consumer Decision-Making
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Questions and Answers

According to McGuire's classification of motives, which motive is related to people buying things consistent with their liking and taste?

  • Need to categorize
  • Need for cues
  • Need for consistency (correct)
  • Need to attribute causation

    • What is the need for cues?

  • Categorizing objects based on price
  • Buying things consistent with liking and taste
  • Hints or symbols (correct)
  • Attributing causation to outside elements

    • Which motive is related to categorizing objects based on price?

  • Need for cues
  • Need to attribute causation
  • Need for consistency
  • Need to categorize (correct)

    • What is the motive related to attributing the cause of a favorable or unfavorable outcome to ourselves or outside elements?

    <p>Need to attribute causation</p> Signup and view all the answers

    What is an example of the need for consistency?

    <p>A person consistently choosing sophisticated objects over flashy ones</p> Signup and view all the answers

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