Understanding Products in Marketing
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Questions and Answers

Convenience products are usually high-priced items that require a significant purchase effort from consumers.

False

Shopping products are consumer products that customers compare carefully on suitability, quality, price, and style.

True

Specialty products are consumer products that have common characteristics and are available in many locations for easy accessibility.

False

Unsought products are consumer products that consumers are already aware of and actively seek to purchase.

<p>False</p> Signup and view all the answers

Most major new innovations are considered unsought products until consumers become aware of them through advertising.

<p>True</p> Signup and view all the answers

Industrial products are purchased for personal consumption, while consumer products are bought for further processing or business use.

<p>False</p> Signup and view all the answers

A product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.

<p>True</p> Signup and view all the answers

Services are a form of product that consists of physical goods offered for sale.

<p>False</p> Signup and view all the answers

A company's market offering always includes both tangible goods and services.

<p>False</p> Signup and view all the answers

The core customer value is the most basic level which addresses what the customer is really buying.

<p>True</p> Signup and view all the answers

When a woman buys lipstick, she is only buying lip color.

<p>False</p> Signup and view all the answers

Product planners must turn the core benefit into an actual product.

<p>True</p> Signup and view all the answers

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