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Understanding PESTLE Analysis

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Questions and Answers

What is the purpose of creating a PESL analysis, as mentioned in the text?

To eliminate all marketing strategies.
To identify high priority factors for business decision-making. (correct)
To increase inflation in the business environment.
To decrease product development costs.

How does the PESL analysis help businesses, based on the text?

By focusing solely on marketing strategies.
By capturing macro environmental features to make informed decisions. (correct)
By providing solutions for low impact factors only.
By reducing the need for product development.

What does 'PESL' stand for in the context of the text?

Product, Environment, Supplier, Logistics
Price, Emotion, Strategy, Logistics
Performance, Efficiency, Sales, Learning
Political, Economic, Social, Legal (correct)

What can be determined by assessing the impact of factors like inflation in a PESL analysis?

The direction of the business. (B) Signup and view all the answers

What is the key benefit of identifying high priority factors through a PESL analysis?

Guiding product development and marketing strategies. (B) Signup and view all the answers

In the context of the text, why is a PESL analysis considered important?

To uncover macro environmental features for better decision-making. (B) Signup and view all the answers

Which aspect of a business does a PESL analysis NOT aim to enhance?

Supplier relations (D) Signup and view all the answers

What does 'E' represent in a PESL analysis as described in the text?

'Economic' factor (C) Signup and view all the answers

How can good marketing help businesses beyond selling products or services?

By aiding in decision-making and product development. (C) Signup and view all the answers

What does assessing factors like inflation as described in the text help businesses understand?

The implications for business direction. (A) Signup and view all the answers

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