Podcast
Questions and Answers
Which of the following is NOT a key stakeholder in a decision-making process?
Which of the following is NOT a key stakeholder in a decision-making process?
Understanding the beliefs and values of your audience can enhance your persuasion strategy.
Understanding the beliefs and values of your audience can enhance your persuasion strategy.
True
What is the role of gatekeepers in a decision-making process?
What is the role of gatekeepers in a decision-making process?
Gatekeepers control information flow and access to key stakeholders.
Persuasion is more effective when it considers the audience's __________ and __________.
Persuasion is more effective when it considers the audience's __________ and __________.
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Match the following terms with their descriptions:
Match the following terms with their descriptions:
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What is an important aspect to consider when persuading an audience?
What is an important aspect to consider when persuading an audience?
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Social validation methods involve understanding and addressing the unique perspectives of individuals.
Social validation methods involve understanding and addressing the unique perspectives of individuals.
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Why is it important to know your audience's strengths and weaknesses in persuasion?
Why is it important to know your audience's strengths and weaknesses in persuasion?
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Which technique is used to distinguish your target audience from competitors?
Which technique is used to distinguish your target audience from competitors?
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The Law of Expectations suggests that individuals will meet the expectations set by themselves and others.
The Law of Expectations suggests that individuals will meet the expectations set by themselves and others.
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What is the primary purpose of the Law of Esteem in persuasion?
What is the primary purpose of the Law of Esteem in persuasion?
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People labeled as a __________ tend to act according to that label and engage in behaviors associated with it.
People labeled as a __________ tend to act according to that label and engage in behaviors associated with it.
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Match the persuasion technique with its description:
Match the persuasion technique with its description:
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Which of the following best exemplifies the Law of Esteem?
Which of the following best exemplifies the Law of Esteem?
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Using a transparent donation box is an effective method to enhance social validation.
Using a transparent donation box is an effective method to enhance social validation.
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What effect does the self-fulfilling prophecy have on student performance?
What effect does the self-fulfilling prophecy have on student performance?
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What is the primary goal of persuading a smoker to quit smoking?
What is the primary goal of persuading a smoker to quit smoking?
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Cognitive dissonance can lead to an alteration in attitudes, beliefs, or behaviors.
Cognitive dissonance can lead to an alteration in attitudes, beliefs, or behaviors.
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List one reason why smokers may not quit smoking despite knowing its harmful effects.
List one reason why smokers may not quit smoking despite knowing its harmful effects.
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High involvement decisions generally lead to more __________ processing of information.
High involvement decisions generally lead to more __________ processing of information.
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Match the following reasons smokers give for continuing to smoke with their implications:
Match the following reasons smokers give for continuing to smoke with their implications:
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Which persuasion technique is crucial for overcoming pre-existing attitudes in an audience?
Which persuasion technique is crucial for overcoming pre-existing attitudes in an audience?
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Attitudes always determine behavior in audience persuasion.
Attitudes always determine behavior in audience persuasion.
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What should a persuader consider when addressing an audience?
What should a persuader consider when addressing an audience?
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Study Notes
Understanding Persuasion in Everyday Life - Lecture 2: Audience Analysis
- Audience analysis is crucial for effective persuasion. Knowing your audience is essential before attempting to persuade them.
- Online romance scams are a significant issue. Financial losses from 2016 to 2020 more than quadrupled.
- Reported online romance scam cases nearly tripled from 2016-2020.
- Hong Kong police have made arrests related to online fraud, with significant lost financial amounts, including love scams reported in millions of Hong Kong dollars.
- Scammers use bogus online job ads to defraud large numbers of Hongkongers.
- Scammers utilize fake investment platforms to steal large sums from Hong Kong residents.
- Email scams target various entities, including a Germany-based tech company's Hong Kong branch.
- Persuasion is a strategy, not an accident or coincidence. Scam strategies are planned.
Key Elements of Persuasion in Scams
- Scammers understand people and what motivates them. They target desires and anxieties.
- Scammers know how to build trust and exploit emotions.
- Tactics include carefully planned strategies and well-organized support.
Laws of Persuasion
- Law of Connectivity: The more connection, likeness, or attraction, the more persuasive. Creating commonality is key.
- Law of Involvement: Getting the target mentally and physically involved makes persuasion more effective.
- Law of Social Validation: People validate actions by others' actions.
- Law of Expectations: Meeting expectations fosters respect and likeability.
- Law of Esteem: Being valued and respected influences behavior and actions.
Understanding Audiences - Key Stakeholders
- Decision-makers, influencers, and gatekeepers are key players needed in persuasion situations. These individuals' opinions, desires & reactions have a large impact on final decisions. Identifying them are key to persuasion
- High school students choosing their major is an example of a decision involving many stakeholders, not simply the prospective student.
Audience Attitudes
- People have unique experiences which impact their perceptions.
- Attitudes toward a persuader can be positive, negative, or neutral.
- Selective distortion occurs when people interpret information to align with existing beliefs. This is a natural defence mechanism.
Attitudes Toward the Topic
- Preconceived notions make attitude change challenging.
- Persuasion is more effective when aligning with existing ideas or values.
- Factors like motivation, knowledge, and perceived importance of the topic impact how an audience processes and reacts to persuasive messages.
Motivation and Ability to Process Information
- Central route processing (involves deeper thinking & scrutiny) is more successful with highly motivated and knowledgeable audiences.
- Peripheral route processing (uses cues and other factors impacting the decision) is more effective with less motivated or knowledgeable audiences.
- Motivated and capable audiences process the argument and value of the message carefully.
Cognitive Dissonance
- Cognitive dissonance occurs when conflicting attitudes and behaviors cause discomfort.
- People are motivated to resolve dissonance to restore balance. This is often used in persuasion plans.
- Persuaders can use this to their advantage.
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Description
This quiz focuses on the importance of audience analysis in effective persuasion, particularly in the context of online scams. It discusses the rise of romance scams, fraudulent job ads, and fake investment platforms, highlighting the strategies used by scammers to manipulate their targets. Understanding these tactics can enhance one's persuasive skills while safeguarding against fraud.
