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GA 04 Reports - Multi-Channel Funnels Report

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Questions and Answers

What is the purpose of the Multi-Channel Funnels Report?

To analyze the demographics of users
To understand the contribution of each channel in completing a goal or transaction (correct)
To identify the most popular channel for conversions
To track user behavior on a single channel

What are 'assisting channels' in the context of digital marketing?

Channels that directly generate revenue
Channels with the highest conversion rates
Channels that contribute to user awareness and consideration (correct)
Channels used just before a goal or transaction is completed

Which type of channels are considered as 'closing channels'?

Affiliate marketing, influencer marketing
Display, social media, video
PPC, SEO, direct email, remarketing (correct)
Organic search, referral, social

What does the Assisted Conversion Report provide insight into?

How different channels function at each end of the funnel (B) Signup and view all the answers

What does assigning a value to each channel in the Multi-Channel Funnels Report allow you to see?

What each channel contributed to a purchase or goal (D) Signup and view all the answers

What can be optimized once you know how much a channel contributes in the user journey?

That specific channel for success (B) Signup and view all the answers

Which channels are examples of 'assisting channels' in digital marketing?

Display, social media, video (C) Signup and view all the answers

What do closing channels refer to in digital marketing?

Channels used just before a goal or transaction is completed (C) Signup and view all the answers

What kind of insight does the Assisted Conversion Report provide about different channels?

Insight into how different channels function at each end of the funnel (C) Signup and view all the answers

What is the primary function of the Multi-Channel Funnels Report?

To assign a value to each channel that played a role in completing a goal or transaction. (B) Signup and view all the answers

What does the Top Conversion Paths Report provide?

Insight into popular user journeys to conversion (C) Signup and view all the answers

What does the Time-lag Report help understand?

The time between a user's first visit and conversion (C) Signup and view all the answers

What is attribution in the context of Google Analytics?

Assigning credit to each channel for its role in the decision-making process (C) Signup and view all the answers

Which attribution model is Google Analytics set to by default?

'Last Click' (D) Signup and view all the answers

What does the Model Comparison Tool in Attribution Report allow you to do?

View the value given to each channel based on different attribution models (B) Signup and view all the answers

What does a perfect attribution model imply according to the text?

'Perfect' attribution models do not exist (B) Signup and view all the answers

Why should businesses test different attribution models according to the text?

To see which tells their consumer story most effectively. (D) Signup and view all the answers

What can be identified using the Top Conversion Paths Report?

Opening and assisting channels, as well as closing channels. (B) Signup and view all the answers

What does Time-lag reporting help understand?

How long it takes for a consumer to commit to purchase or signup. (C) Signup and view all the answers

Why is it important to view time lag and path length information according to the text?

To understand how long it takes for a consumer to commit to purchase or signup. (A) Signup and view all the answers

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