Understanding Media Messages
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Questions and Answers

What is a common concern related to media messages as discussed in the text?

  • Cultural insensitivity in media messages
  • Limited range of media platforms
  • Lack of transparency in media content
  • Excessive use of propaganda (correct)

How does the text describe the range of media messages?

  • From traditional to modern
  • From ethical to unethical
  • From direct to indirect (correct)
  • From simple to complex

What is emphasized as a starting point for considering various types of media effects?

  • The role of propaganda and persuasion (correct)
  • The presence of hidden messages
  • The impact of news organizations
  • The cultural values expressed

What determines whether propaganda has a positive or negative effect on society?

<p>The motivations of those who use it (A)</p> Signup and view all the answers

Why does the text mention public service announcements and political advertisements?

<p>To illustrate examples of media messages (A)</p> Signup and view all the answers

What is identified as an ongoing issue in the media according to the text?

<p>Accusations of political bias (B)</p> Signup and view all the answers

What concept refers to the influencing of people's beliefs through media?

<p>Persuasion (A)</p> Signup and view all the answers

Which book explores the readers, writers, and the digital revolution?

<p>A Better Pencil: Readers, Writers, and the Digital Revolution (B)</p> Signup and view all the answers

Which article discusses the impact of new media on the speed of information dissemination?

<p>Philly.com article by Jim Timpane (B)</p> Signup and view all the answers

What is the key point about the relationship between media and culture described in the text?

<p>Propaganda and persuasion have long been a key part of the interactions between media and culture. (A)</p> Signup and view all the answers

How does the 'Bert Is Evil' phenomenon illustrate new directions in media?

<p>It shows how media content can migrate across geographic and cultural boundaries, growing on both corporate and grassroots media platforms. (C)</p> Signup and view all the answers

What does the text suggest about the long-term cultural consequences of the shift towards greater personal participation in media?

<p>The long-term cultural consequences cannot yet be assessed, but the development is undeniably a novel one. (B)</p> Signup and view all the answers

How does the text characterize the relationship between new digital media forms and traditional media?

<p>New digital media forms have encouraged greater personal participation in media as a whole, but they have not replaced traditional media. (D)</p> Signup and view all the answers

What does the text suggest about the relationship between media, violence, and sexual behavior?

<p>The text indicates that most studies on media and behavior do not establish direct links between the two, but do reveal important correlations. (B)</p> Signup and view all the answers

How does the text describe the role of celebrities in representing cultural values and tendencies?

<p>The text indicates that celebrities can represent important cultural values and tendencies when portrayed in the media, but their representation can vary depending on the media form. (C)</p> Signup and view all the answers

What is the main purpose of the 'American Idol' example discussed in the text?

<p>To illustrate how new digital media forms have encouraged greater personal participation in media consumption. (D)</p> Signup and view all the answers

What is the key factor that has enabled the migration of media content across platforms and boundaries?

<p>The development of new digital media forms. (C)</p> Signup and view all the answers

What is the key point about the relationship between propaganda/persuasion and media-culture interactions?

<p>The text indicates that propaganda and persuasion have long been a key part of the interactions between media and culture. (D)</p> Signup and view all the answers

What is the central argument or claim made in the text about the relationship between new digital media and traditional media?

<p>New digital media forms have encouraged greater personal participation in media consumption, but have not simply replaced traditional media. (B)</p> Signup and view all the answers

What term has been used to describe the way media consumers filter information to only receive the kinds of news and information they want?

<p>Cyberbalkanization (A)</p> Signup and view all the answers

According to the passage, what is a key effect of the public's expectation to receive information quickly?

<p>News outlets respond rapidly to breaking stories. (B)</p> Signup and view all the answers

How does the passage describe the role of written text on the Internet?

<p>Both a and b (D)</p> Signup and view all the answers

What does the passage suggest about the effect of the Internet on literacy?

<p>Literacy will change qualitatively, with a potential shift towards simplicity and directness. (A)</p> Signup and view all the answers

What did the passage say about the popularity of a story on The Washington Post website on March 11, 2010?

<p>Both a and b (B)</p> Signup and view all the answers

According to the passage, what is an example of the 'migration of both content and audiences' in convergence culture?

<p>A self-produced video on YouTube that gains popularity and receives news coverage. (A)</p> Signup and view all the answers

What is the key concern expressed in the passage about the way media consumers filter information?

<p>It leads to increased political division and a loss of civic discourse. (C)</p> Signup and view all the answers

According to the passage, which of the following is true about celebrities and their representations in the media?

<p>They can either reinforce or challenge cultural stereotypes and values, depending on their portrayal. (D)</p> Signup and view all the answers

According to the passage, which of the following statements about new media and the Internet is accurate?

<p>The Internet has created anguish and concerns about digital literacy and other issues accompanying social change. (A)</p> Signup and view all the answers

According to Dennis Baron's perspective in the passage, what is true about communication revolutions throughout history?

<p>They have created upheavals and changed the standards of literacy and communication, which is a positive development. (C)</p> Signup and view all the answers

Based on the information in the passage, which of the following statements about information consumption habits is accurate?

<p>The ready availability of information through search engines may contribute to information being shared without its original context. (D)</p> Signup and view all the answers

Which of the following examples from the passage best illustrates how celebrities can reinforce negative cultural stereotypes?

<p>The portrayal of Mickey Rooney's character, Mr. Yunioshi, in Breakfast at Tiffany's. (D)</p> Signup and view all the answers

According to the passage, what is Plato's argument against writing, as described by Dennis Baron?

<p>Both B and C. (B)</p> Signup and view all the answers

Which of the following statements best summarizes the main idea of the passage?

<p>Communication revolutions, including the rise of new media, have caused upheavals and changes in cultural values and literacy standards. (D)</p> Signup and view all the answers

According to the passage, which of the following statements about the literacy rate in classical Greece is accurate?

<p>The literacy rate was well below 10%. (C)</p> Signup and view all the answers

Based on the information in the passage, which of the following statements about the reliability of writing compared to spoken word is accurate?

<p>Writing and spoken word are equally reliable and ambiguous. (B)</p> Signup and view all the answers

According to the passage, which of the following is an example of a type of writing that people in classical Greece had learned to trust and use?

<p>Legal texts (C)</p> Signup and view all the answers

What is the primary reason that governments, corporations, and political campaigns rely on mass media to create and disseminate messages to the public?

<p>The mass media is comparatively unregulated, making it a readily available tool for public persuasion. (C)</p> Signup and view all the answers

What is the key argument made by video game defenders regarding the link between violent video games and violent behavior?

<p>Violent people are drawn to violent video games, but playing these games does not cause violence. (C)</p> Signup and view all the answers

According to the passage, what was the primary role of newspapers and pamphlets during the American Revolution?

<p>They glorified the sacrifices at Lexington and Concord and trumpeted the victories of George Washington's army. (D)</p> Signup and view all the answers

What is the key argument made by researchers who claim that violent media has actually contributed to a reduction in violent social acts?

<p>Individuals prone to violent acts are drawn to violent media, and by keeping these individuals at home, violent media has reduced the incidence of violent social acts. (D)</p> Signup and view all the answers

According to the passage, what was the primary role of advertising during the 1920s?

<p>Corporations adapted World War I propaganda techniques to sell products and create an advertising boom in the 1920s. (C)</p> Signup and view all the answers

What is the key argument made in the passage regarding the impact of violent media on behavior?

<p>The impact of violent media on behavior remains unknown, as the research is inconclusive. (C)</p> Signup and view all the answers

What is the key argument made in the passage regarding the impact of the penny press on newspapers in the 1830s?

<p>The penny press made newspapers accessible to a mass audience and became a force for social cohesion. (D)</p> Signup and view all the answers

What is the primary reason that the present-day connotation of propaganda is pejorative?

<p>Propaganda was used by governments during World War I to motivate the citizenry to go to war. (A)</p> Signup and view all the answers

According to the passage, what is the key role that emotions play in the power of media messages?

<p>Emotional reactions to media messages account for the intense power of media in our culture. (D)</p> Signup and view all the answers

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