Understanding Media Messages
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Questions and Answers

What is a common concern related to media messages as discussed in the text?

  • Cultural insensitivity in media messages
  • Limited range of media platforms
  • Lack of transparency in media content
  • Excessive use of propaganda (correct)
  • How does the text describe the range of media messages?

  • From traditional to modern
  • From ethical to unethical
  • From direct to indirect (correct)
  • From simple to complex
  • What is emphasized as a starting point for considering various types of media effects?

  • The role of propaganda and persuasion (correct)
  • The presence of hidden messages
  • The impact of news organizations
  • The cultural values expressed
  • What determines whether propaganda has a positive or negative effect on society?

    <p>The motivations of those who use it</p> Signup and view all the answers

    Why does the text mention public service announcements and political advertisements?

    <p>To illustrate examples of media messages</p> Signup and view all the answers

    What is identified as an ongoing issue in the media according to the text?

    <p>Accusations of political bias</p> Signup and view all the answers

    What concept refers to the influencing of people's beliefs through media?

    <p>Persuasion</p> Signup and view all the answers

    Which book explores the readers, writers, and the digital revolution?

    <p>A Better Pencil: Readers, Writers, and the Digital Revolution</p> Signup and view all the answers

    Which article discusses the impact of new media on the speed of information dissemination?

    <p>Philly.com article by Jim Timpane</p> Signup and view all the answers

    What is the key point about the relationship between media and culture described in the text?

    <p>Propaganda and persuasion have long been a key part of the interactions between media and culture.</p> Signup and view all the answers

    How does the 'Bert Is Evil' phenomenon illustrate new directions in media?

    <p>It shows how media content can migrate across geographic and cultural boundaries, growing on both corporate and grassroots media platforms.</p> Signup and view all the answers

    What does the text suggest about the long-term cultural consequences of the shift towards greater personal participation in media?

    <p>The long-term cultural consequences cannot yet be assessed, but the development is undeniably a novel one.</p> Signup and view all the answers

    How does the text characterize the relationship between new digital media forms and traditional media?

    <p>New digital media forms have encouraged greater personal participation in media as a whole, but they have not replaced traditional media.</p> Signup and view all the answers

    What does the text suggest about the relationship between media, violence, and sexual behavior?

    <p>The text indicates that most studies on media and behavior do not establish direct links between the two, but do reveal important correlations.</p> Signup and view all the answers

    How does the text describe the role of celebrities in representing cultural values and tendencies?

    <p>The text indicates that celebrities can represent important cultural values and tendencies when portrayed in the media, but their representation can vary depending on the media form.</p> Signup and view all the answers

    What is the main purpose of the 'American Idol' example discussed in the text?

    <p>To illustrate how new digital media forms have encouraged greater personal participation in media consumption.</p> Signup and view all the answers

    What is the key factor that has enabled the migration of media content across platforms and boundaries?

    <p>The development of new digital media forms.</p> Signup and view all the answers

    What is the key point about the relationship between propaganda/persuasion and media-culture interactions?

    <p>The text indicates that propaganda and persuasion have long been a key part of the interactions between media and culture.</p> Signup and view all the answers

    What is the central argument or claim made in the text about the relationship between new digital media and traditional media?

    <p>New digital media forms have encouraged greater personal participation in media consumption, but have not simply replaced traditional media.</p> Signup and view all the answers

    What term has been used to describe the way media consumers filter information to only receive the kinds of news and information they want?

    <p>Cyberbalkanization</p> Signup and view all the answers

    According to the passage, what is a key effect of the public's expectation to receive information quickly?

    <p>News outlets respond rapidly to breaking stories.</p> Signup and view all the answers

    How does the passage describe the role of written text on the Internet?

    <p>Both a and b</p> Signup and view all the answers

    What does the passage suggest about the effect of the Internet on literacy?

    <p>Literacy will change qualitatively, with a potential shift towards simplicity and directness.</p> Signup and view all the answers

    What did the passage say about the popularity of a story on The Washington Post website on March 11, 2010?

    <p>Both a and b</p> Signup and view all the answers

    According to the passage, what is an example of the 'migration of both content and audiences' in convergence culture?

    <p>A self-produced video on YouTube that gains popularity and receives news coverage.</p> Signup and view all the answers

    What is the key concern expressed in the passage about the way media consumers filter information?

    <p>It leads to increased political division and a loss of civic discourse.</p> Signup and view all the answers

    According to the passage, which of the following is true about celebrities and their representations in the media?

    <p>They can either reinforce or challenge cultural stereotypes and values, depending on their portrayal.</p> Signup and view all the answers

    According to the passage, which of the following statements about new media and the Internet is accurate?

    <p>The Internet has created anguish and concerns about digital literacy and other issues accompanying social change.</p> Signup and view all the answers

    According to Dennis Baron's perspective in the passage, what is true about communication revolutions throughout history?

    <p>They have created upheavals and changed the standards of literacy and communication, which is a positive development.</p> Signup and view all the answers

    Based on the information in the passage, which of the following statements about information consumption habits is accurate?

    <p>The ready availability of information through search engines may contribute to information being shared without its original context.</p> Signup and view all the answers

    Which of the following examples from the passage best illustrates how celebrities can reinforce negative cultural stereotypes?

    <p>The portrayal of Mickey Rooney's character, Mr. Yunioshi, in Breakfast at Tiffany's.</p> Signup and view all the answers

    According to the passage, what is Plato's argument against writing, as described by Dennis Baron?

    <p>Both B and C.</p> Signup and view all the answers

    Which of the following statements best summarizes the main idea of the passage?

    <p>Communication revolutions, including the rise of new media, have caused upheavals and changes in cultural values and literacy standards.</p> Signup and view all the answers

    According to the passage, which of the following statements about the literacy rate in classical Greece is accurate?

    <p>The literacy rate was well below 10%.</p> Signup and view all the answers

    Based on the information in the passage, which of the following statements about the reliability of writing compared to spoken word is accurate?

    <p>Writing and spoken word are equally reliable and ambiguous.</p> Signup and view all the answers

    According to the passage, which of the following is an example of a type of writing that people in classical Greece had learned to trust and use?

    <p>Legal texts</p> Signup and view all the answers

    What is the primary reason that governments, corporations, and political campaigns rely on mass media to create and disseminate messages to the public?

    <p>The mass media is comparatively unregulated, making it a readily available tool for public persuasion.</p> Signup and view all the answers

    What is the key argument made by video game defenders regarding the link between violent video games and violent behavior?

    <p>Violent people are drawn to violent video games, but playing these games does not cause violence.</p> Signup and view all the answers

    According to the passage, what was the primary role of newspapers and pamphlets during the American Revolution?

    <p>They glorified the sacrifices at Lexington and Concord and trumpeted the victories of George Washington's army.</p> Signup and view all the answers

    What is the key argument made by researchers who claim that violent media has actually contributed to a reduction in violent social acts?

    <p>Individuals prone to violent acts are drawn to violent media, and by keeping these individuals at home, violent media has reduced the incidence of violent social acts.</p> Signup and view all the answers

    According to the passage, what was the primary role of advertising during the 1920s?

    <p>Corporations adapted World War I propaganda techniques to sell products and create an advertising boom in the 1920s.</p> Signup and view all the answers

    What is the key argument made in the passage regarding the impact of violent media on behavior?

    <p>The impact of violent media on behavior remains unknown, as the research is inconclusive.</p> Signup and view all the answers

    What is the key argument made in the passage regarding the impact of the penny press on newspapers in the 1830s?

    <p>The penny press made newspapers accessible to a mass audience and became a force for social cohesion.</p> Signup and view all the answers

    What is the primary reason that the present-day connotation of propaganda is pejorative?

    <p>Propaganda was used by governments during World War I to motivate the citizenry to go to war.</p> Signup and view all the answers

    According to the passage, what is the key role that emotions play in the power of media messages?

    <p>Emotional reactions to media messages account for the intense power of media in our culture.</p> Signup and view all the answers

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