Understanding Mass Communication

To communicate with a small, homogeneous audience

To send a message through a mass medium

To create shared meaning between the mass media and audiences

To send a message to a large, anonymous, and scattered audience (correct)

By using sophisticated equipment to reach the audience

By involving the mass media and their audiences in the process (correct)

By disseminating messages through various media channels

By targeting a specific demographic audience

The creation of a heterogeneous message

The use of sophisticated equipment

The dissemination through mass mediums to a large number of people (correct)

The involvement of mass media and heterogeneous audience

<p>By analyzing the effects of the media on society as a whole</p> Signup and view all the answers

<p>To reach a large, scattered, and heterogeneous audience</p> Signup and view all the answers