Understanding Mass Communication
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Understanding Mass Communication

Explore the concept of mass communication, which involves sending messages to a large, diverse audience through various media channels. Learn about the creation, dissemination, and impact of mass communication on society.

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Questions and Answers

What is the primary goal of Mass Communication?

To send a message to a large, anonymous, and scattered audience

According to Stanley Baran, how does Mass Communication create shared meaning?

By involving the mass media and their audiences in the process

What distinguishes Mass Communication from regular communication?

The dissemination through mass mediums to a large number of people

How does Mass Communication contribute to media studies?

<p>By analyzing the effects of the media on society as a whole</p> Signup and view all the answers

Why is it essential for a message to be disseminated through a mass medium to be recognized as Mass Communication?

<p>To reach a large, scattered, and heterogeneous audience</p> Signup and view all the answers

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