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What is the primary goal of Mass Communication?
What is the primary goal of Mass Communication?
- To communicate with a small, homogeneous audience
- To send a message through a mass medium
- To create shared meaning between the mass media and audiences
- To send a message to a large, anonymous, and scattered audience (correct)
According to Stanley Baran, how does Mass Communication create shared meaning?
According to Stanley Baran, how does Mass Communication create shared meaning?
- By using sophisticated equipment to reach the audience
- By involving the mass media and their audiences in the process (correct)
- By disseminating messages through various media channels
- By targeting a specific demographic audience
What distinguishes Mass Communication from regular communication?
What distinguishes Mass Communication from regular communication?
- The creation of a heterogeneous message
- The use of sophisticated equipment
- The dissemination through mass mediums to a large number of people (correct)
- The involvement of mass media and heterogeneous audience
How does Mass Communication contribute to media studies?
How does Mass Communication contribute to media studies?
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Why is it essential for a message to be disseminated through a mass medium to be recognized as Mass Communication?
Why is it essential for a message to be disseminated through a mass medium to be recognized as Mass Communication?
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