5 Questions
What is the primary goal of Mass Communication?
To send a message to a large, anonymous, and scattered audience
According to Stanley Baran, how does Mass Communication create shared meaning?
By involving the mass media and their audiences in the process
What distinguishes Mass Communication from regular communication?
The dissemination through mass mediums to a large number of people
How does Mass Communication contribute to media studies?
By analyzing the effects of the media on society as a whole
Why is it essential for a message to be disseminated through a mass medium to be recognized as Mass Communication?
To reach a large, scattered, and heterogeneous audience
Explore the concept of mass communication, which involves sending messages to a large, diverse audience through various media channels. Learn about the creation, dissemination, and impact of mass communication on society.
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