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Mass Communication Basics

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Questions and Answers

What is the primary goal of Mass Communication?

Limiting the reach of information to a restricted group of people

Sending individualized messages to a small, specific audience

Creating private communication channels for personal interactions

Disseminating information to a large, diverse audience through mass media (correct)

How does Stanley Baran define Mass Communication?

As the process of sending private messages through mass media

As the process of disseminating messages to a small, elite group

As the process of creating shared meaning between individuals

As the process of creating shared meaning between the mass media and their audiences (correct)

Why is it important for a message to go through a mass medium in Mass Communication?

To maintain secrecy and exclusivity of the information

To ensure personalized communication with each receiver

To limit the number of recipients of the message

To reach a large, heterogeneous audience effectively (correct)

What distinguishes Mass Communication from other forms of communication?

The dissemination of information to a large, diverse audience through media Signup and view all the answers

In Mass Communication, why is it essential for the audience to be heterogeneous?

To ensure the message is well-understood by individuals with different backgrounds Signup and view all the answers

What distinguishes the process of mass communication from other forms of communication?

Crafting messages for diverse backgrounds and interests Signup and view all the answers

In mass communication, what is the primary purpose of using a mass medium?

To reach large audiences simultaneously Signup and view all the answers

What makes encoding a message in mass communication more complex than in interpersonal communication?

Using a device like a printing press or camera Signup and view all the answers

Why is it essential to filter information thoroughly in the process of mass communication?

To ensure accuracy and relevance for large audiences Signup and view all the answers

Which characteristic is unique to mass communication compared to other forms of communication?

Reaching millions of people simultaneously Signup and view all the answers

What role does the mass medium play in the process of mass communication?

Reaching large audiences simultaneously Signup and view all the answers