Podcast
Questions and Answers
What is the primary goal of Mass Communication?
What is the primary goal of Mass Communication?
- Limiting the reach of information to a restricted group of people
- Sending individualized messages to a small, specific audience
- Creating private communication channels for personal interactions
- Disseminating information to a large, diverse audience through mass media (correct)
How does Stanley Baran define Mass Communication?
How does Stanley Baran define Mass Communication?
- As the process of sending private messages through mass media
- As the process of disseminating messages to a small, elite group
- As the process of creating shared meaning between individuals
- As the process of creating shared meaning between the mass media and their audiences (correct)
Why is it important for a message to go through a mass medium in Mass Communication?
Why is it important for a message to go through a mass medium in Mass Communication?
- To maintain secrecy and exclusivity of the information
- To ensure personalized communication with each receiver
- To limit the number of recipients of the message
- To reach a large, heterogeneous audience effectively (correct)
What distinguishes Mass Communication from other forms of communication?
What distinguishes Mass Communication from other forms of communication?
In Mass Communication, why is it essential for the audience to be heterogeneous?
In Mass Communication, why is it essential for the audience to be heterogeneous?
What distinguishes the process of mass communication from other forms of communication?
What distinguishes the process of mass communication from other forms of communication?
In mass communication, what is the primary purpose of using a mass medium?
In mass communication, what is the primary purpose of using a mass medium?
What makes encoding a message in mass communication more complex than in interpersonal communication?
What makes encoding a message in mass communication more complex than in interpersonal communication?
Why is it essential to filter information thoroughly in the process of mass communication?
Why is it essential to filter information thoroughly in the process of mass communication?
Which characteristic is unique to mass communication compared to other forms of communication?
Which characteristic is unique to mass communication compared to other forms of communication?
What role does the mass medium play in the process of mass communication?
What role does the mass medium play in the process of mass communication?
