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Questions and Answers
What is one reason companies pay for fake reviews?
What percentage of reviews on a popular travel website may be fake, according to a consumer organisation?
How do some companies manage to offer products at prices lower than their competitors?
What concept describes businesses claiming their products are environmentally friendly when they are not?
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What reaction may occur if customers discover a company has engaged in greenwashing?
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What is a significant concern for 90 percent of consumers regarding companies?
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What do most consumers prefer when purchasing goods and services?
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What percentage of consumers may be influenced by positive reviews when making purchases?
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Study Notes
Online Reviews
- About 90% of consumers are influenced by positive online reviews
- Some companies pay for fake reviews to attract customers
- 15% of reviews on one popular travel website may be fake
- Fake reviews can benefit a company in the short term
- Fake reviews can negatively affect a company in the long term due to customer dissatisfaction
Customer Data
- Companies use customer data to offer competitive prices
- Companies sell customer data to advertisers
- 90% of consumers are less likely to buy from companies that do not protect their data
Environmental Protection
- Many consumers prefer companies that support the environment
- Around 9 in 10 consumers trust environmentally conscious companies
- Some companies use “greenwashing” by falsely claiming their products are environmentally friendly
- Greenwashing can help sales in the short term
- Negative consumer backlash can negatively affect profits due to deceptive practices
Consumer Awareness
- Most businesses are trustworthy
- Consumers need to be aware that certain companies engage in fake reviews, customer data selling, and greenwashing
- Pressure to make a profit encourages these practices in some companies
- Businesses recognize that harming customers also hurts them
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Description
This quiz explores the impact of online reviews, customer data usage, and environmental protection on consumer behavior. Learn about how companies leverage consumer trust and the consequences of deceptive practices like greenwashing. Test your understanding of these crucial aspects in today's market.
